Flood Audience in United States

Flood logo

Flood has an estimated audience of 3,494,055 people in United States. 51.9% are female, 48.1% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Urban Outfitters, Pillow.

The average Flood fan in United States is 41.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Flood audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Flood fans

Demographic split for Flood audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.4
Estimated audience size3,494,055

Audience persona

The typical Flood fan in United States is balanced, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Flood in United States
RegionReachAffinity
Texas333,9701.11×
California332,8340.87×
Florida314,5221.33×
New York180,3190.92×
Michigan157,8551.73×
Pennsylvania128,1971.09×
Ohio125,2211.16×
North Carolina116,5401.11×
Georgia113,9671.06×
Illinois97,8230.84×
Virginia92,1021.08×
Tennessee87,3721.25×
New Jersey74,2590.84×
Washington73,7781.05×
Missouri63,4601.13×
Massachusetts58,4020.85×
Indiana57,2650.9×
South Carolina54,9321.04×
Arizona54,8100.77×
Maryland54,1540.9×
Kentucky50,5011.15×
Minnesota49,2590.98×
Louisiana48,8101.08×
Wisconsin45,8420.87×
Colorado45,7040.83×
Alabama41,5270.85×
Oregon38,9030.97×
Iowa35,8201.24×
Oklahoma35,0270.9×
Connecticut32,2310.92×
Mississippi27,3560.95×
Nevada26,9330.8×
Kansas26,1190.95×
Utah25,6200.82×
Arkansas25,4950.89×
Nebraska23,3701.33×
West Virginia21,2841.31×
New Mexico16,5010.94×
Hawaii15,1691.01×
Idaho14,9970.86×
Washington, District of Columbia10,9111.04×
New Hampshire10,2330.74×
South Dakota9,0231.12×
Maine8,9940.72×
Rhode Island8,6650.78×
Vermont7,8351.28×
Montana7,4130.76×
Wyoming7,3571.42×
Alaska7,3220.98×
Delaware6,3440.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flood audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.7×Shopping
Pillow1.94×Home & Garden
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Isla Holbox13.04×Travel & Leisure
MK1.96×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Girolando cattle10.21×Pets & Animals
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Keene, New Hampshire7.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flood audience
TraitClusterScore
Risk AppetiteTHRILL2.7
PatriotismCONSERVATISM1.78
Need for SecurityCONSERVATISM1.51
Career OrientationPOWER1.42
Quality AwarenessPREMIUM1.41
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Flood
CountryShare
United States22.7%
Indonesia6.2%
Australia6.1%

See Flood audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Flood have in United States?

Flood has an estimated audience of 3,494,055 people in United States, concentrated in Texas and California.

What is the gender split and age of Flood fans?

51.9% of Flood fans are female, 48.1% are male, with an average age of 41.4 years.

Which brands do Flood fans like most?

Flood fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and The Historian (16.48×) over the country average.

Where do Flood fans live in United States?

Flood fans in United States are most concentrated in Texas (reach 333,970), California (reach 332,834), and Florida (reach 314,522). These three regions account for the largest share of the active audience.

What other brands do Flood fans also like?

Beyond Flood itself, the audience over-indexes on Google Home (11.64×), The Historian (16.48×), Urban Outfitters (1.7×), and Pillow (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.