Founders Brewing Co. Audience in United States

Founders Brewing Co. logo

Founders Brewing Co. has an estimated audience of 390,166 people in United States. 25.1% are female, 74.9% are male, average age 42.5. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Dog breed, Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Grover Cleveland.

The average Founders Brewing Co. fan in United States is 42.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Dog breed, Ken Griffey Jr., Graham Greene (actor), with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the Founders Brewing Co. audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Founders Brewing Co. fans

Demographic split for Founders Brewing Co. audience in United States
MetricValue
Female25.1%
Male74.9%
Average age42.5
Estimated audience size390,166

Audience persona

The typical Founders Brewing Co. fan in United States is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Founders Brewing Co. in United States
RegionReachAffinity
Michigan216,39921.21×
Illinois17,7991.37×
Indiana13,1431.84×
Ohio12,7741.06×
New York12,2260.56×
Florida11,4810.43×
Pennsylvania10,9100.83×
Wisconsin10,3001.75×
California9,5160.22×
Texas9,4290.28×
North Carolina7,5750.65×
New Jersey6,5630.66×
South Carolina6,2711.07×
Virginia4,5730.48×
Tennessee4,2970.55×
Georgia4,2800.36×
Minnesota4,1970.75×
Washington4,0720.52×
Colorado3,9280.64×
Massachusetts3,8310.5×
Missouri3,8020.6×
Kentucky3,2010.65×
Maryland3,1390.47×
Iowa2,6700.83×
Arizona2,6700.34×
Connecticut2,1420.55×
Arkansas1,6380.51×
Alabama1,6180.3×
Oregon1,6150.36×
Kansas1,5110.49×
Nevada1,4180.38×
Oklahoma1,4110.33×
Nebraska1,3570.69×
New Hampshire1,3480.88×
Louisiana1,3460.27×
Maine9400.67×
Rhode Island7960.64×
West Virginia7950.44×
Idaho7550.39×
Utah7490.21×
New Mexico6750.34×
Washington, District of Columbia6200.53×
Delaware5990.56×
Vermont5870.86×
Montana5340.49×
South Dakota5270.58×
Hawaii5210.31×
Mississippi4680.15×
Alaska4310.52×
North Dakota4180.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Founders Brewing Co. audience
BrandAffinityCategory
Dog breed2.1×Pets & Animals
Ken Griffey Jr.8.36×Sports
Graham Greene (actor)6.07×
Fernando Valenzuela10.27×Sports
Grover Cleveland6.29×Politics & Society
3D printing1.67×Technology & Electronics
Winemaking2.66×Food & Beverages
Iyanla Vanzant6.96×Business & Career
Atkins diet2.27×Health
Equinix5.53×Business & Career
Roy Wood, Jr.6.26×Movies & TV
Kashubia19.64×Travel & Leisure
Consequence (rapper)2.35×Music & Radio
Julio Cesar Chavez Jr.2.41×Sports
Grover Washington, Jr.8.68×Music & Radio
Hypertext1.95×Technology & Electronics
nbc chicago1.77×Movies & TV
Necktie1.59×Fashion & Accessoires
CAC 401.56×Business & Career
Les Brown (bandleader)6.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Founders Brewing Co. audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Luxury OrientationPREMIUM1.41
Convenience OrientationPREMIUM1.33
SustainabilityBALANCE1.29
Sports ActivityPOWER1.29
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Founders Brewing Co.
CountryShare
United States87.8%
India6.4%
China1.2%

See Founders Brewing Co. audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Founders Brewing Co. have in United States?

Founders Brewing Co. has an estimated audience of 390,166 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Founders Brewing Co. fans?

25.1% of Founders Brewing Co. fans are female, 74.9% are male, with an average age of 42.5 years.

Which brands do Founders Brewing Co. fans like most?

Founders Brewing Co. fans show strongest brand affinity for Dog breed (2.1×), Ken Griffey Jr. (8.36×), and Graham Greene (actor) (6.07×) over the country average.

Where do Founders Brewing Co. fans live in United States?

Founders Brewing Co. fans in United States are most concentrated in Michigan (reach 216,399), Illinois (reach 17,799), and Indiana (reach 13,143). These three regions account for the largest share of the active audience.

What other brands do Founders Brewing Co. fans also like?

Beyond Founders Brewing Co. itself, the audience over-indexes on Ken Griffey Jr. (8.36×), Graham Greene (actor) (6.07×), Fernando Valenzuela (10.27×), and Grover Cleveland (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Founders Brewing Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.