Franks Audience in United States

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Franks has an estimated audience of 1,790,415 people in United States. 50.5% are female, 49.5% are male, average age 40.4. Top regions: New York, California, Texas. Top brand affinities: Combat sport, 3D printing, Kerala, Ellen Burstyn, Paul Dano.

The average Franks fan in United States is 40.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Combat sport, 3D printing, Kerala, with strongest over-indexing on Combat sport (2.04× the country average). Demographically, the Franks audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Franks fans

Demographic split for Franks audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.4
Estimated audience size1,790,415

Audience persona

The typical Franks fan in United States is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Franks in United States
RegionReachAffinity
New York173,0911.73×
California155,9960.79×
Texas121,6380.79×
Pennsylvania93,8081.56×
Florida91,1450.75×
New Jersey71,7891.58×
North Carolina66,0091.23×
Michigan61,9321.32×
Virginia58,1471.33×
Illinois57,7270.97×
Louisiana55,9372.42×
Ohio48,7510.88×
Georgia45,9490.83×
South Carolina38,3851.43×
Tennessee33,1180.92×
Maryland29,4010.96×
Massachusetts27,4660.78×
Arkansas25,6441.74×
Washington25,5830.71×
Indiana25,2630.77×
Arizona24,1790.66×
Kentucky22,3080.99×
Minnesota19,1940.75×
Wisconsin16,8760.63×
Missouri16,7300.58×
Maine16,6892.6×
Connecticut15,8010.88×
Colorado14,7940.52×
Alabama13,3690.53×
Oregon12,6080.61×
Oklahoma12,1860.61×
Utah11,8010.74×
Mississippi11,4350.78×
New Mexico11,1201.24×
Iowa10,0190.68×
Delaware9,4471.91×
Nevada8,8230.51×
West Virginia8,6461.04×
Wyoming8,6383.25×
Kansas8,0710.57×
North Dakota7,1771.95×
Nebraska5,6570.63×
Idaho4,1610.46×
Hawaii3,8670.5×
Rhode Island3,8650.68×
Washington, District of Columbia3,8430.71×
New Hampshire3,8260.54×
Montana2,1790.44×
South Dakota2,1510.52×
Vermont1,7570.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Franks audience
BrandAffinityCategory
Combat sport2.04×Sports
3D printing1.95×Technology & Electronics
Kerala2.82×Travel & Leisure
Ellen Burstyn3.81×Movies & TV
Paul Dano1.82×Movies & TV
Ezekiel Elliott2.2×Sports
Arnold Palmer1.77×Sports
Wizards of Waverly Place1.89×Movies & TV
Voltron: Legendary Defender4.17×Movies & TV
Hebe1.66×Home & Garden
Jabberwocky (band)2.42×Music & Radio
Enrique Hernández (baseball)3.55×Sports
VoIP gateway4.58×Technology & Electronics
Casely1.52×Shopping
Warren Zevon2.04×Music & Radio
iPEC Coaching4.44×Business & Career
Eli Lilly1.57×Health
Biblical inspiration1.8×Politics & Society
Cockpit1.88×Travel & Leisure
Portia de Rossi1.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Franks audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
ExtroversionTHRILL1.15
PatriotismCONSERVATISM1.13
DIY MentalityTHRILL1.09
Quality AwarenessPREMIUM1.09
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Franks
CountryShare
United States23.4%
Germany14.0%
Italy7.5%

See Franks audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Franks have in United States?

Franks has an estimated audience of 1,790,415 people in United States, concentrated in New York and California.

What is the gender split and age of Franks fans?

50.5% of Franks fans are female, 49.5% are male, with an average age of 40.4 years.

Which brands do Franks fans like most?

Franks fans show strongest brand affinity for Combat sport (2.04×), 3D printing (1.95×), and Kerala (2.82×) over the country average.

Where do Franks fans live in United States?

Franks fans in United States are most concentrated in New York (reach 173,091), California (reach 155,996), and Texas (reach 121,638). These three regions account for the largest share of the active audience.

What other brands do Franks fans also like?

Beyond Franks itself, the audience over-indexes on 3D printing (1.95×), Kerala (2.82×), Ellen Burstyn (3.81×), and Paul Dano (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Franks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.