Free content Audience in United States

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Free content has an estimated audience of 1,686,340 people in United States. 70.2% are female, 29.8% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: 19 Kids and Counting, Overboard (film), Solo climbing, Ohio State Buckeyes women's basketball, Software widget.

The average Free content fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 19 Kids and Counting, Overboard (film), Solo climbing, with strongest over-indexing on 19 Kids and Counting (1.56× the country average). Demographically, the Free content audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Free content fans

Demographic split for Free content audience in United States
MetricValue
Female70.2%
Male29.8%
Average age39.0
Estimated audience size1,686,340

Audience persona

The typical Free content fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for 19 Kids and Counting.

Top regions in United States

Top regions ranked by reach for Free content in United States
RegionReachAffinity
California58,0550.31×
Texas47,7160.33×
Florida36,6250.32×
New York33,1320.35×
Mississippi20,6751.49×
Louisiana18,3830.85×
Arkansas18,3681.32×
Oklahoma17,9630.96×
Kentucky17,6780.84×
Alabama17,1120.73×
North Carolina17,1070.34×
Indiana17,0840.55×
West Virginia17,0682.17×
Ohio17,0380.33×
Georgia16,9690.33×
Tennessee16,3020.48×
Illinois16,2550.29×
South Carolina16,1850.64×
Pennsylvania16,1760.28×
Kansas15,7651.19×
Idaho15,7621.86×
Missouri15,2720.56×
Hawaii15,0572.08×
Iowa14,9671.08×
Montana14,8483.17×
South Dakota14,6563.76×
Oregon14,6040.76×
Michigan14,5380.33×
Wisconsin14,4610.57×
Maryland14,3510.49×
New Hampshire14,0642.12×
Arizona13,9260.4×
Nebraska13,7711.63×
Connecticut13,7500.81×
New Mexico13,6991.62×
Nevada13,6550.84×
Rhode Island13,5802.53×
Maine13,5722.25×
Colorado13,4850.51×
Utah13,4000.89×
Virginia13,3140.32×
New Jersey13,2150.31×
Minnesota12,9200.53×
Massachusetts12,7870.38×
Washington12,4830.37×
Washington, District of Columbia8,7811.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free content audience
BrandAffinityCategory
19 Kids and Counting1.56×Movies & TV
Overboard (film)2.02×Movies & TV
Solo climbing1.73×Sports
Ohio State Buckeyes women's basketball2.81×Sports
Software widget3.22×Technology & Electronics
San Pellegrino1.53×Food & Beverages
Enrique Hernández (baseball)2.92×Sports
Lebanese cuisine1.54×Food & Beverages
Brunello Cucinelli1.51×Fashion & Accessoires
Eddie Lacy3.02×Sports
Final Fantasy VII (Famicom)2.5×Games
Overtone1.71×Beauty & Wellness
Certified diabetes educator2.24×Business & Career
Escape Games3×Games
International University of Business Agriculture and Technology1.68×Business & Career
Vacaville, California1.75×Travel & Leisure
Ohio State Buckeyes women's basketball1.75×Sports
Brooklyn College1.72×Business & Career
Bounce (film)1.58×Movies & TV
Shahid Kapoor1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free content audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Career OrientationPOWER1.24
Quality AwarenessPREMIUM1.24
Price SensitivityPREMIUM1.2
Need for SecurityCONSERVATISM1.18
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Free content
CountryShare
United States39.4%
United Kingdom8.0%
Japan4.9%

See Free content audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Free content have in United States?

Free content has an estimated audience of 1,686,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Free content fans?

70.2% of Free content fans are female, 29.8% are male, with an average age of 39.0 years.

Which brands do Free content fans like most?

Free content fans show strongest brand affinity for 19 Kids and Counting (1.56×), Overboard (film) (2.02×), and Solo climbing (1.73×) over the country average.

Where do Free content fans live in United States?

Free content fans in United States are most concentrated in California (reach 58,055), Texas (reach 47,716), and Florida (reach 36,625). These three regions account for the largest share of the active audience.

What other brands do Free content fans also like?

Beyond Free content itself, the audience over-indexes on Overboard (film) (2.02×), Solo climbing (1.73×), Ohio State Buckeyes women's basketball (2.81×), and Software widget (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free content. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.