Fresno, California Audience in United States

Fresno, California logo

Fresno, California has an estimated audience of 3,143,452 people in United States. 56.5% are female, 43.5% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Tierra Cali, Ken Griffey Jr., Tierra caliente, E-box, Lion of Judah.

The average Fresno, California fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tierra Cali, Ken Griffey Jr., Tierra caliente, with strongest over-indexing on Tierra Cali (2.99× the country average). Demographically, the Fresno, California audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fresno, California fans

Demographic split for Fresno, California audience in United States
MetricValue
Female56.5%
Male43.5%
Average age34.8
Estimated audience size3,143,452

Audience persona

The typical Fresno, California fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Fresno, California in United States
RegionReachAffinity
California2,357,5899.5×
Texas385,0291.42×
New York153,0530.87×
Florida149,7920.7×
Arizona91,3401.42×
Illinois89,7380.86×
Washington88,9801.41×
Nevada78,3682.58×
Georgia68,5660.71×
Ohio65,8530.68×
Pennsylvania63,4680.6×
Virginia61,8550.81×
North Carolina59,1080.62×
Michigan56,2850.68×
Oregon52,4991.46×
Colorado49,3271×
New Jersey47,8520.6×
Massachusetts45,4310.73×
Tennessee42,5460.67×
Minnesota42,3710.94×
Indiana38,2120.67×
Missouri37,4250.74×
Maryland34,3920.64×
Wisconsin32,9330.7×
Oklahoma32,1540.92×
Utah32,1051.14×
Louisiana28,0920.69×
South Carolina25,5070.54×
Alabama23,8110.54×
Kentucky22,1830.56×
Iowa18,7810.73×
New Mexico18,7201.19×
Connecticut18,2260.58×
Kansas18,0960.73×
Arkansas17,8620.69×
Idaho17,4451.11×
Hawaii13,9561.03×
Mississippi12,8540.5×
Washington, District of Columbia11,1591.18×
Nebraska10,5380.67×
Montana7,6080.87×
Maine6,7070.6×
Rhode Island6,4330.64×
Alaska6,4010.95×
New Hampshire6,3420.51×
West Virginia6,2970.43×
South Dakota5,1400.71×
North Dakota4,3550.67×
Delaware4,0990.47×
Wyoming3,6160.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fresno, California audience
BrandAffinityCategory
Tierra Cali2.99×Travel & Leisure
Ken Griffey Jr.1.56×Sports
Tierra caliente1.54×Travel & Leisure
E-box2.08×Health
Lion of Judah2.36×
Shelby Foote2.02×Literature
Fernando Valenzuela1.77×Sports
Mad About You1.77×Movies & TV
Cultural studies1.71×Business & Career
Barclays Center1.69×Sports
Rapid prototyping2.31×Business & Career
New York Harbor1.7×Travel & Leisure
Iyanla Vanzant1.82×Business & Career
Austin3601.84×Sports
The Diving Bell and the Butterfly2.88×Movies & TV
Bulacan2.02×Travel & Leisure
Jura Mountains3.31×Travel & Leisure
Equinix1.51×Business & Career
Cadena SER1.68×Music & Radio
Otto Graham2.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fresno, California audience
TraitClusterScore
Luxury OrientationPREMIUM1.35
Urban LifestyleOPEN1.33
Sports ActivityPOWER1.21
TravellingTHRILL1.14
ExtroversionTHRILL1.12
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Fresno, California
CountryShare
United States81.9%
Mexico7.6%
Spain3.3%

See Fresno, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fresno, California have in United States?

Fresno, California has an estimated audience of 3,143,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Fresno, California fans?

56.5% of Fresno, California fans are female, 43.5% are male, with an average age of 34.8 years.

Which brands do Fresno, California fans like most?

Fresno, California fans show strongest brand affinity for Tierra Cali (2.99×), Ken Griffey Jr. (1.56×), and Tierra caliente (1.54×) over the country average.

Where do Fresno, California fans live in United States?

Fresno, California fans in United States are most concentrated in California (reach 2,357,589), Texas (reach 385,029), and New York (reach 153,053). These three regions account for the largest share of the active audience.

What other brands do Fresno, California fans also like?

Beyond Fresno, California itself, the audience over-indexes on Ken Griffey Jr. (1.56×), Tierra caliente (1.54×), E-box (2.08×), and Lion of Judah (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresno, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.