Funeral home Audience in United States

Funeral home logo

Funeral home has an estimated audience of 6,985,550 people in United States. 70.4% are female, 29.6% are male, average age 46.6. Top regions: Texas, Florida, New York. Top brand affinities: Whataburger, Pillow, Jack White, WKRN-TV, Hebe.

The average Funeral home fan in United States is 46.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (1.78× the country average). Demographically, the Funeral home audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Funeral home fans

Demographic split for Funeral home audience in United States
MetricValue
Female70.4%
Male29.6%
Average age46.6
Estimated audience size6,985,550

Audience persona

The typical Funeral home fan in United States is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Funeral home in United States
RegionReachAffinity
Texas570,5840.95×
Florida346,8700.73×
New York312,5520.8×
North Carolina311,2681.48×
California291,0430.38×
Pennsylvania280,2091.19×
Michigan253,3231.39×
Ohio246,6481.15×
Georgia236,2971.1×
Illinois236,1191.01×
Virginia184,2141.08×
Alabama179,6331.84×
Indiana170,0511.33×
Tennessee165,0211.18×
South Carolina154,3041.47×
Wisconsin143,0261.36×
Kentucky138,5541.58×
New Jersey125,5140.71×
Missouri125,1521.11×
Maryland123,9271.03×
Louisiana120,4481.34×
Minnesota105,8751.06×
Iowa105,5471.83×
Massachusetts104,3320.76×
Oklahoma87,2291.12×
Arkansas83,9481.46×
Mississippi74,1941.29×
Washington67,7490.48×
Kansas60,7961.1×
Arizona60,6640.43×
Colorado55,3370.5×
Connecticut47,1340.67×
Oregon46,6920.58×
West Virginia45,7091.41×
Nebraska34,5200.99×
Utah34,1160.55×
New Mexico28,7870.82×
Nevada28,2070.42×
South Dakota27,2911.69×
Idaho26,9580.77×
Rhode Island25,5061.15×
North Dakota23,9991.67×
Delaware20,8441.08×
New Hampshire17,6260.64×
Maine17,3010.69×
Montana14,3410.74×
Alaska13,1370.88×
Washington, District of Columbia8,9520.43×
Vermont8,6320.7×
Wyoming7,0250.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funeral home audience
BrandAffinityCategory
Whataburger1.78×Food & Beverages
Pillow2.05×Home & Garden
Jack White1.75×Movies & TV
WKRN-TV2.12×Movies & TV
Hebe1.72×Home & Garden
Hattiesburg, Mississippi2.64×Travel & Leisure
Elina Svitolina2.33×Sports
Brunello Cucinelli1.97×Fashion & Accessoires
Layne Staley1.57×Music & Radio
Software widget3.02×Technology & Electronics
Vacaville, California2.23×Travel & Leisure
International University of Business Agriculture and Technology2.01×Business & Career
The Haunted2.14×Music & Radio
Cockpit1.61×Travel & Leisure
Final Fantasy VII (Famicom)2.2×Games
Escape Games2.57×Games
Cachaça2.93×Food & Beverages
Zahi Hawass2.25×Business & Career
Parasyte2.09×Literature
Indiana University School of Medicine2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funeral home audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Need for SecurityCONSERVATISM1.32
Community OrientationOPEN1.16
Career OrientationPOWER1.16
Price SensitivityPREMIUM1.11
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Funeral home
CountryShare
United States69.8%
Portugal4.4%
Canada4.1%

See Funeral home audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Funeral home have in United States?

Funeral home has an estimated audience of 6,985,550 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Funeral home fans?

70.4% of Funeral home fans are female, 29.6% are male, with an average age of 46.6 years.

Which brands do Funeral home fans like most?

Funeral home fans show strongest brand affinity for Whataburger (1.78×), Pillow (2.05×), and Jack White (1.75×) over the country average.

Where do Funeral home fans live in United States?

Funeral home fans in United States are most concentrated in Texas (reach 570,584), Florida (reach 346,870), and New York (reach 312,552). These three regions account for the largest share of the active audience.

What other brands do Funeral home fans also like?

Beyond Funeral home itself, the audience over-indexes on Pillow (2.05×), Jack White (1.75×), WKRN-TV (2.12×), and Hebe (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funeral home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.