Garden & Gun Audience in United States

Garden & Gun logo

Garden & Gun has an estimated audience of 885,261 people in United States. 53.4% are female, 46.6% are male, average age 46.8. Top regions: Georgia, North Carolina, South Carolina. Top brand affinities: Pillow, Necktie, Mariel Hemingway, Celtic punk, Business English.

The average Garden & Gun fan in United States is 46.8 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, South Carolina. Top brand affinities include Pillow, Necktie, Mariel Hemingway, with strongest over-indexing on Pillow (1.69× the country average). Demographically, the Garden & Gun audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Garden & Gun fans

Demographic split for Garden & Gun audience in United States
MetricValue
Female53.4%
Male46.6%
Average age46.8
Estimated audience size885,261

Audience persona

The typical Garden & Gun fan in United States is balanced, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Garden & Gun in United States
RegionReachAffinity
Georgia82,9383.04×
North Carolina65,7402.47×
South Carolina63,6514.78×
Florida60,4941.01×
Texas58,0730.76×
Tennessee44,9302.53×
Virginia36,9571.71×
Alabama36,7322.97×
California32,6940.34×
New York32,1540.65×
Louisiana23,3152.04×
Kentucky22,3052.01×
Ohio16,1290.59×
Pennsylvania16,0850.54×
Illinois16,0670.54×
Mississippi15,9912.19×
Maryland14,2830.94×
Arkansas11,3171.55×
West Virginia10,6282.58×
Missouri10,5610.74×
Michigan10,4340.45×
Indiana9,9230.61×
Colorado9,3420.67×
Massachusetts8,8420.51×
New Jersey8,7050.39×
Washington8,1410.46×
Oklahoma7,0640.72×
Arizona6,7090.37×
Wisconsin6,5870.49×
Minnesota6,0970.48×
Oregon6,0530.6×
Connecticut5,5880.63×
Kansas4,5980.66×
Washington, District of Columbia3,8851.46×
Iowa3,6790.5×
Utah2,5470.32×
Maine2,2680.72×
Nebraska2,1660.49×
Montana2,1410.87×
New Hampshire2,0280.58×
Nevada2,0140.24×
Idaho1,9110.43×
New Mexico1,6610.37×
Rhode Island1,5580.55×
Delaware1,4350.59×
Vermont1,2260.79×
Hawaii1,0860.29×
Alaska8930.47×
Wyoming8140.62×
South Dakota7200.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden & Gun audience
BrandAffinityCategory
Pillow1.69×Home & Garden
Necktie2.23×Fashion & Accessoires
Mariel Hemingway4.17×Fashion & Accessoires
Celtic punk3.35×Music & Radio
Business English1.76×Business & Career
Northrop Grumman1.68×Business & Career
New York Harbor3.36×Travel & Leisure
Nasal cavity1.87×Health
English literature1.55×Literature
Gemma Ward3.69×Fashion & Accessoires
Al Ahly SC1.66×Sports
Buenavista (Madrid)1.58×Travel & Leisure
Judge Dredd (film)1.92×Movies & TV
Jonathan Davis1.52×Music & Radio
Cacique1.75×Food & Beverages
Chachapoyas, Peru1.91×Travel & Leisure
Cacique1.59×Food & Beverages
Gauri Khan2.86×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)1.57×Politics & Society
Brooklyn College1.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden & Gun audience
TraitClusterScore
Design AffinityPREMIUM2.61
Luxury OrientationPREMIUM2.24
Quality AwarenessPREMIUM2.1
SustainabilityBALANCE1.59
DIY MentalityTHRILL1.57
Community OrientationOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Garden & Gun
CountryShare
United States93.7%
United Kingdom1.6%
China1.0%

See Garden & Gun audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Garden & Gun have in United States?

Garden & Gun has an estimated audience of 885,261 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Garden & Gun fans?

53.4% of Garden & Gun fans are female, 46.6% are male, with an average age of 46.8 years.

Which brands do Garden & Gun fans like most?

Garden & Gun fans show strongest brand affinity for Pillow (1.69×), Necktie (2.23×), and Mariel Hemingway (4.17×) over the country average.

Where do Garden & Gun fans live in United States?

Garden & Gun fans in United States are most concentrated in Georgia (reach 82,938), North Carolina (reach 65,740), and South Carolina (reach 63,651). These three regions account for the largest share of the active audience.

What other brands do Garden & Gun fans also like?

Beyond Garden & Gun itself, the audience over-indexes on Necktie (2.23×), Mariel Hemingway (4.17×), Celtic punk (3.35×), and Business English (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden & Gun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.