Gayle King Audience in United States

Gayle King has an estimated audience of 1,658,733 people in United States. 74.1% are female, 25.9% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Josh Duhamel, Aaron Paul, Erin Andrews, Sophia Bush, Sharon Osbourne.

The average Gayle King fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Josh Duhamel, Aaron Paul, Erin Andrews, with strongest over-indexing on Josh Duhamel (50.11× the country average). Demographically, the Gayle King audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Gayle King fans

Demographic split for Gayle King audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.8
Estimated audience size1,658,733

Audience persona

The typical Gayle King fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Josh Duhamel.

Top regions in United States

Top regions ranked by reach for Gayle King in United States
RegionReachAffinity
California137,7570.76×
Texas123,1050.86×
New York118,9891.28×
Florida103,1090.92×
Georgia67,6711.32×
North Carolina61,1851.23×
Pennsylvania57,0851.02×
Illinois56,6641.03×
Ohio56,0831.1×
New Jersey50,8711.21×
Maryland46,9591.65×
Virginia45,3521.12×
Michigan43,215
Tennessee37,9231.14×
South Carolina33,9171.36×
Massachusetts32,699
Alabama32,6991.41×
Missouri31,7221.19×
Arizona28,6680.85×
Louisiana28,6461.34×
Indiana28,5330.94×
Connecticut27,7991.67×
Minnesota26,1201.1×
Washington24,5450.74×
Wisconsin21,8130.87×
Mississippi20,1741.48×
Kentucky19,2730.93×
Colorado17,4900.67×
Oklahoma16,8970.92×
Arkansas13,9381.02×
Oregon13,8140.73×
Kansas13,5501.04×
Iowa13,4990.99×
Nevada12,9080.8×
Utah7,8180.53×
Washington, District of Columbia7,2551.46×
Nebraska6,3440.76×
New Mexico6,1590.74×
Delaware5,9731.31×
Maine5,7510.97×
Idaho5,4270.65×
Rhode Island5,3281.01×
West Virginia5,0110.65×
Hawaii4,6420.65×
New Hampshire4,5700.7×
South Dakota4,4921.17×
Montana4,0850.89×
Vermont3,0831.06×
North Dakota2,2530.66×
Alaska1,7300.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gayle King audience
BrandAffinityCategory
Josh Duhamel50.11×Fashion & Accessoires
Aaron Paul62.58×Movies & TV
Erin Andrews73.25×Sports
Sophia Bush39.45×Movies & TV
Sharon Osbourne24.02×Movies & TV
Christina Applegate19.6×Movies & TV
Seth Green29.43×Movies & TV
Rose McGowan33.18×Movies & TV
Mariska Hargitay18.02×Movies & TV
Alyssa Milano21.38×Movies & TV
Ben Stiller16.62×Movies & TV
Planet Fitness4.51×Sports
Elizabeth Banks14.92×Movies & TV
Michael Strahan17.19×Movies & TV
Aubrey Plaza12.4×Movies & TV
New York Knicks7.59×Sports
Zooey Deschanel13.23×Movies & TV
Robert Redford6.6×Movies & TV
Chicago BullsSports
John Cusack13.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gayle King audience
TraitClusterScore
Career OrientationPOWER1.47
Luxury OrientationPREMIUM1.46
MindfulnessBALANCE1.43
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.35
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Gayle King
CountryShare
United States80.5%
Canada4.2%
United Kingdom3.7%

See Gayle King audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Gayle King have in United States?

Gayle King has an estimated audience of 1,658,733 people in United States, concentrated in California and Texas.

What is the gender split and age of Gayle King fans?

74.1% of Gayle King fans are female, 25.9% are male, with an average age of 41.8 years.

Which brands do Gayle King fans like most?

Gayle King fans show strongest brand affinity for Josh Duhamel (50.11×), Aaron Paul (62.58×), and Erin Andrews (73.25×) over the country average.

Where do Gayle King fans live in United States?

Gayle King fans in United States are most concentrated in California (reach 137,757), Texas (reach 123,105), and New York (reach 118,989). These three regions account for the largest share of the active audience.

What other brands do Gayle King fans also like?

Beyond Gayle King itself, the audience over-indexes on Aaron Paul (62.58×), Erin Andrews (73.25×), Sophia Bush (39.45×), and Sharon Osbourne (24.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gayle King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.