Rascasse Audience Intelligence

Gayle King Audience in United States

A data profile of the people who buy, follow and care about Gayle King in United States — modelled from more than twelve digital signal sources. Gayle King has an estimated audience of 1,154,759 people in United States.

#95among TV personality in United States#4625among Person in United States#3773in Movies & TV

The average Gayle King fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Erin Andrews, Josh Duhamel, Sharon Osbourne, with strongest over-indexing on Erin Andrews (90.32× the country average).

Demographically, the Gayle King audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gayle King fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gayle King profile in United States.

Audience size
1.2M
in United States
Gender
74.1%♀
25.9% male
Age
41.8
average years
Country rank
#21441
Person in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gayle King fans

74.1% are female, 25.9% are male, average age 41.8.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Gayle King audience in United States
MetricValue
Female74.1%
Male25.9%
Average age41.8
Estimated audience size1,154,759
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Gayle King audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3916%
40-4923%
50+28%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Gayle King audience comes from United States.

Worldwide audience distribution share by country for Gayle King
CountryShare
United States81.8%
Canada3.8%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gayle King audience in United States is strongest.

Fig. 05

Top regions by affinity

Gayle King fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.67×
02Maryland~50K1.61×
03Washington, District of Columbia~7K1.46×
04Mississippi~20K1.44×
05Delaware~6K1.37×
06Louisiana~30K1.35×
07South Carolina~30K1.33×
08Alabama~30K1.33×
09Georgia~70K1.31×
10New York~100K1.29×
11North Carolina~60K1.21×
12South Dakota~5K1.21×
13New Jersey~50K1.17×
14Missouri~30K1.13×
15Tennessee~40K1.12×
16Virginia~40K1.11×
17Vermont~3K1.10×
18Minnesota~20K1.05×
19Rhode Island~6K1.05×
20Ohio~50K1.04×
21Massachusetts~30K1.04×
22Pennsylvania~60K1.02×
23Arkansas~10K1.01×
24Maine~6K1.01×
25Illinois~50K0.99×
26Michigan~40K0.98×
27Iowa~10K0.97×
28Kansas~10K0.97×
29Montana~4K0.94×
30Indiana~30K0.93×
31Oklahoma~20K0.92×
32Florida~100K0.91×
33Kentucky~20K0.91×
34Wisconsin~20K0.88×
35Texas~100K0.82×
36Arizona~30K0.81×
37Nevada~10K0.81×
38Nebraska~7K0.80×
39New Mexico~7K0.78×
40New Hampshire~5K0.78×
41North Dakota~3K0.78×
42California~100K0.75×
43West Virginia~6K0.74×
44Hawaii~5K0.74×
45Oregon~10K0.73×
46Washington~20K0.71×
47Colorado~20K0.70×
48Idaho~6K0.69×
49Alaska~2K0.67×
50Utah~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Gayle King, United States
0.56×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gayle King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gayle King audience
#·InterestCategoryAffinity×
01Erin AndrewsSports90.32×
02Josh DuhamelFashion & Accessoires42.90×
03Seth GreenMovies & TV25.60×
04Rose McGowanMovies & TV24.78×
05Sophia BushMovies & TV22.26×
06Michael StrahanMovies & TV20.95×
07Terrell OwensSports20.20×
08Sharon OsbourneMovies & TV18.94×
09Christina ApplegateMovies & TV14.71×
10Alyssa MilanoMovies & TV14.21×
11Mariska HargitayMovies & TV13.69×
12Elizabeth BanksMovies & TV11.47×
13John CusackMovies & TV10.31×
14Dax ShepardMovies & TV10.12×
15Kat DenningsMovies & TV8.35×
16Denzel WashingtonMovies & TV7.15×
17Robert RedfordMovies & TV5.78×
18MSNBCMovies & TV4.67×
19Planet FitnessSports2.21×
20Breaking newsMovies & TV2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gayle King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gayle King audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Career OrientationPOWER1.75×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gayle King audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Family OrientationCONSERVATISM0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gayle King have in United States?

Gayle King has an estimated audience of 1,154,759 people in United States, concentrated in California and New York.

02

What is the gender split and age of Gayle King fans?

74.1% of Gayle King fans are female, 25.9% are male, with an average age of 41.8 years.

03

Which brands do Gayle King fans like most?

Gayle King fans show strongest brand affinity for Erin Andrews (90.32×), Josh Duhamel (42.9×), and Sharon Osbourne (18.94×) over the country average.

04

Where do Gayle King fans live in United States?

Gayle King fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gayle King fans also like?

Beyond Gayle King itself, the audience over-indexes on Josh Duhamel (42.9×), Sharon Osbourne (18.94×), Seth Green (25.6×), and Michael Strahan (20.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gayle King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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