Gladys Knight Audience in United States
Gladys Knight has an estimated audience of 1,770,132 people in United States. 65.1% are female, 34.9% are male, average age 45.4. Top brand affinities: Thandie Newton, Diana Ross, Julie Andrews, Jason Momoa, Capital One.
Top brand affinities include Thandie Newton, Diana Ross, Julie Andrews, with strongest over-indexing on Thandie Newton (46.06× the country average). Demographically, the Gladys Knight audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gladys Knight fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.4 |
| Estimated audience size | 1,770,132 |
Audience persona
The typical Gladys Knight fan in United States is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thandie Newton | 46.06× | Movies & TV |
| Diana Ross | 23.49× | Music & Radio |
| Julie Andrews | 22.02× | Movies & TV |
| Jason Momoa | 11.81× | Movies & TV |
| Capital One | 5.03× | Business & Career |
| Chaka Khan | 25.89× | Music & Radio |
| Google Maps | 3.71× | Internet & Social Media |
| Kia Sportage | 17.85× | Cars & Mobility |
| Venus Williams | 13.19× | Sports |
| Teyana Taylor | 8.14× | Movies & TV |
| Indeed.com | 3.45× | Business & Career |
| Faith Evans | 22.72× | Music & Radio |
| Luther Vandross | 15.95× | Music & Radio |
| Barbra Streisand | 11.25× | Music & Radio |
| Tory Lanez | 13.89× | Fashion & Accessoires |
| Zoë Kravitz | 12.18× | Movies & TV |
| Circle K | 4.93× | Shopping |
| CarGurus | 3.99× | Cars & Mobility |
| Lil Jon | 16.31× | Music & Radio |
| Magic Johnson | 11.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.29 |
| Extroversion | THRILL | 1.23 |
| Career Orientation | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.1% |
| United Kingdom | 9.7% |
| Canada | 2.3% |
See Gladys Knight audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gladys Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.