Rascasse Audience Intelligence

Gladys Knight Audience in United States

A data profile of the people who buy, follow and care about Gladys Knight in United States — modelled from more than twelve digital signal sources. Gladys Knight has an estimated audience of 1,661,521 people in United States.

#261among Singer-songwriter in United States#3196among Person in United States#1942in Music & Radio

The average Gladys Knight fan in United States is 45.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Chaka Khan, Aretha Franklin, with strongest over-indexing on Thandie Newton (47.77× the country average).

Demographically, the Gladys Knight audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gladys Knight fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gladys Knight profile in United States.

Audience size
1.7M
in United States
Gender
61.5%♀
38.5% male
Age
45.2
average years
Country rank
#16432
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gladys Knight fans

61.5% are female, 38.5% are male, average age 45.2.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Gladys Knight audience in United States
MetricValue
Female61.5%
Male38.5%
Average age45.2
Estimated audience size1,661,521
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Gladys Knight audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4927%
50+32%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Gladys Knight audience comes from United States.

Worldwide audience distribution share by country for Gladys Knight
CountryShare
United States71.4%
United Kingdom10.3%
South Africa2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gladys Knight audience in United States is strongest.

Fig. 05

Top regions by affinity

Gladys Knight fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K2.56×
02Georgia~100K2.42×
03Louisiana~50K2.19×
04Alabama~50K1.95×
05Maryland~60K1.93×
06North Carolina~100K1.90×
07South Carolina~50K1.76×
08Tennessee~60K1.61×
09Washington, District of Columbia~8K1.57×
10Delaware~7K1.51×
11Michigan~70K1.50×
12Virginia~60K1.31×
13Arkansas~20K1.23×
14Illinois~70K1.19×
15Florida~100K1.13×
16Missouri~30K1.13×
17Ohio~60K1.12×
18Nevada~20K1.11×
19Texas~200K1.08×
20New Jersey~50K1.05×
21Pennsylvania~60K1.03×
22New York~100K1.01×
23Kentucky~20K0.98×
24Rhode Island~6K0.98×
25Indiana~30K0.95×
26Connecticut~20K0.89×
27Oklahoma~20K0.87×
28Arizona~30K0.80×
29Wisconsin~20K0.79×
30Utah~10K0.79×
31West Virginia~6K0.73×
32Alaska~3K0.72×
33California~100K0.71×
34Kansas~10K0.70×
35Vermont~2K0.70×
36Hawaii~5K0.69×
37North Dakota~3K0.69×
38New Mexico~6K0.67×
39South Dakota~3K0.67×
40Montana~3K0.64×
41Massachusetts~20K0.63×
42Idaho~6K0.63×
43Nebraska~5K0.62×
44New Hampshire~4K0.61×
45Maine~4K0.61×
46Minnesota~10K0.58×
47Iowa~8K0.58×
48Colorado~10K0.53×
49Washington~20K0.52×
50Oregon~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Gladys Knight, United States
0.50×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gladys Knight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gladys Knight audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV47.77×
02TimbalandMusic & Radio26.77×
03Chaka KhanMusic & Radio26.54×
04CommodoresMusic & Radio26.25×
05JadakissMusic & Radio23.99×
06Billy OceanMusic & Radio23.03×
07Faith EvansMusic & Radio22.61×
08Dionne WarwickMusic & Radio21.31×
09Quincy JonesMusic & Radio16.24×
10Aretha FranklinMusic & Radio15.55×
11Luther VandrossMusic & Radio14.00×
12Lil JonMusic & Radio13.41×
13PopsicleFood & Beverages12.94×
14Randy JacksonMovies & TV10.56×
15Nia LongMovies & TV10.18×
16Julie AndrewsMovies & TV9.09×
17Diana RossMusic & Radio8.23×
18Teyana TaylorMovies & TV7.67×
19Denzel WashingtonMovies & TV6.39×
20FedExBusiness & Career3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gladys Knight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gladys Knight audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Career OrientationPOWER1.70×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gladys Knight audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Risk AppetiteTHRILL0.77×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gladys Knight have in United States?

Gladys Knight has an estimated audience of 1,661,521 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gladys Knight fans?

61.5% of Gladys Knight fans are female, 38.5% are male, with an average age of 45.2 years.

03

Which brands do Gladys Knight fans like most?

Gladys Knight fans show strongest brand affinity for Thandie Newton (47.77×), Chaka Khan (26.54×), and Aretha Franklin (15.55×) over the country average.

04

Where do Gladys Knight fans live in United States?

Gladys Knight fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gladys Knight fans also like?

Beyond Gladys Knight itself, the audience over-indexes on Chaka Khan (26.54×), Aretha Franklin (15.55×), Faith Evans (22.61×), and Quincy Jones (16.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gladys Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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