Gladys Knight Audience in United States
Gladys Knight has an estimated audience of 1,770,132 people in United States. 65.1% are female, 34.9% are male, average age 45.4. Top brand affinities: On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), Whataburger, Elsword, TV Fanatic.
Top brand affinities include On the Border Mexican Grill & Cantina, Anderson Silva (kickboxer), Whataburger, with strongest over-indexing on On the Border Mexican Grill & Cantina (9.84× the country average). Demographically, the Gladys Knight audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gladys Knight fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 45.4 |
| Estimated audience size | 1,770,132 |
Audience persona
The typical Gladys Knight fan in United States is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for On the Border Mexican Grill & Cantina.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| On the Border Mexican Grill & Cantina | 9.84× | Food & Beverages |
| Anderson Silva (kickboxer) | 14.67× | Sports |
| Whataburger | 2.3× | Food & Beverages |
| Elsword | 17.85× | Games |
| TV Fanatic | 10.35× | Movies & TV |
| Natural rubber | 1.74× | Cars & Mobility |
| Harlow | 9.79× | Travel & Leisure |
| Guayabera | 24.04× | Fashion & Accessoires |
| Preacher (comics) | 8.07× | Literature |
| Kansas | 2.1× | Travel & Leisure |
| Sensationalism | 20× | News |
| Grinch | 2.73× | Movies & TV |
| Guitar pedalboard | 12.18× | Music & Radio |
| Governor of Michigan | 4.55× | Politics & Society |
| Mortgage insurance | 2.41× | Business & Career |
| No Escape (1994 film) | 5.99× | Movies & TV |
| Guy Fieri | 2.01× | Movies & TV |
| Kendra Scott | 1.5× | Fashion & Accessoires |
| Alaskan Husky | 8.03× | Pets & Animals |
| 19 Kids and Counting | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.29 |
| Extroversion | THRILL | 1.23 |
| Career Orientation | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.1% |
| United Kingdom | 9.7% |
| Canada | 2.3% |
See Gladys Knight audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gladys Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.