Glenn Howerton Audience in United States

Glenn Howerton has an estimated audience of 1,517,594 people in United States. 32.2% are female, 67.8% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Rob McElhenney, John Malkovich, Owen Wilson, Nathan Fillion, Cameron Diaz.

The average Glenn Howerton fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rob McElhenney, John Malkovich, Owen Wilson, with strongest over-indexing on Rob McElhenney (36.26× the country average). Demographically, the Glenn Howerton audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Glenn Howerton fans

Demographic split for Glenn Howerton audience in United States
MetricValue
Female32.2%
Male67.8%
Average age33.3
Estimated audience size1,517,594

Audience persona

The typical Glenn Howerton fan in United States is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rob McElhenney.

Top regions in United States

Top regions ranked by reach for Glenn Howerton in United States
RegionReachAffinity
California187,5091.12×
Texas118,4620.91×
New York100,8301.19×
Florida88,9750.87×
Pennsylvania65,5421.28×
Illinois61,0981.21×
Ohio52,2261.12×
Michigan44,2021.11×
North Carolina41,5050.91×
New Jersey40,2751.04×
Georgia38,8520.83×
Massachusetts38,0471.27×
Washington38,0441.25×
Virginia36,5280.99×
Colorado29,6471.24×
Arizona29,5380.95×
Tennessee27,6150.91×
Indiana27,2840.98×
Missouri26,7561.09×
Wisconsin26,1711.15×
Minnesota24,5051.13×
Maryland24,2620.93×
Oregon23,1291.33×
South Carolina18,0910.79×
Kentucky17,7760.93×
Connecticut17,5991.16×
Oklahoma15,5000.92×
Utah14,5711.07×
Alabama14,4440.68×
Louisiana14,4390.74×
Nevada12,7720.87×
Iowa12,3190.99×
Kansas11,6300.97×
Arkansas9,9060.79×
Idaho7,7251.01×
Nebraska7,1280.94×
New Hampshire6,9841.17×
Mississippi6,8100.54×
Maine6,3471.17×
New Mexico6,0790.8×
West Virginia5,8200.82×
Rhode Island5,5251.14×
Delaware5,2301.25×
Washington, District of Columbia5,1621.13×
Hawaii4,5890.7×
Montana4,3861.04×
Vermont3,2101.2×
South Dakota2,8960.83×
Alaska2,8360.87×
North Dakota2,7070.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glenn Howerton audience
BrandAffinityCategory
Rob McElhenney36.26×Movies & TV
John Malkovich22.5×Movies & TV
Owen Wilson14.28×Movies & TV
Nathan Fillion14.28×Movies & TV
Cameron Diaz11.57×Movies & TV
Autism Awareness8.36×Health
Alan Tudyk14.28×Movies & TV
Inglourious Basterds13.82×Movies & TV
Superman2.31×Movies & TV
Diabetes mellitus awareness5.63×Health
Singer-songwriter3.16×Music & Radio
Gwendoline Christie14.28×Movies & TV
Chevy Chase9.84×Movies & TV
Isla Fisher11.2×Movies & TV
Diane Keaton4.53×Movies & TV
Beetlejuice3.54×Movies & TV
Jim Carrey5.56×Movies & TV
Microblogging6.11×Technology & Electronics
Kia Sportage14.28×Cars & Mobility
Nicole Kidman6.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glenn Howerton audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
Risk AppetiteTHRILL1.44
ExtroversionTHRILL1.31
IndividualismJOY1.29
LGBTQ+ IdentityOPEN1.26
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Glenn Howerton
CountryShare
United States60.5%
United Kingdom12.8%
Canada8.8%

See Glenn Howerton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Glenn Howerton have in United States?

Glenn Howerton has an estimated audience of 1,517,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Glenn Howerton fans?

32.2% of Glenn Howerton fans are female, 67.8% are male, with an average age of 33.3 years.

Which brands do Glenn Howerton fans like most?

Glenn Howerton fans show strongest brand affinity for Rob McElhenney (36.26×), John Malkovich (22.5×), and Owen Wilson (14.28×) over the country average.

Where do Glenn Howerton fans live in United States?

Glenn Howerton fans in United States are most concentrated in California (reach 187,509), Texas (reach 118,462), and New York (reach 100,830). These three regions account for the largest share of the active audience.

What other brands do Glenn Howerton fans also like?

Beyond Glenn Howerton itself, the audience over-indexes on John Malkovich (22.5×), Owen Wilson (14.28×), Nathan Fillion (14.28×), and Cameron Diaz (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenn Howerton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.