Goleta, California Audience in United States

Goleta, California logo

Goleta, California has an estimated audience of 1,676,933 people in United States. 84.5% are female, 15.5% are male, average age 29.8. Top regions: California, Texas, Arizona. Top brand affinities: Sub Zero (Official), Tierra Cali, CAC 40, JC Whitney, New York Harbor.

The average Goleta, California fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Sub Zero (Official), Tierra Cali, CAC 40, with strongest over-indexing on Sub Zero (Official) (5.1× the country average). Demographically, the Goleta, California audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Goleta, California fans

Demographic split for Goleta, California audience in United States
MetricValue
Female84.5%
Male15.5%
Average age29.8
Estimated audience size1,676,933

Audience persona

The typical Goleta, California fan in United States is more female, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Sub Zero (Official).

Top regions in United States

Top regions ranked by reach for Goleta, California in United States
RegionReachAffinity
California1,257,70014.32×
Texas92,8880.64×
Arizona77,8772.27×
New York64,5340.69×
Florida60,7160.53×
Oregon57,0632.97×
Washington47,7771.42×
Illinois39,0750.7×
Nevada36,9602.28×
Colorado31,1691.18×
Massachusetts30,3420.92×
Virginia28,5750.7×
Pennsylvania26,9470.48×
Georgia24,1060.47×
North Carolina23,6030.47×
Ohio21,4180.41×
New Jersey19,8540.47×
Michigan19,7610.45×
Utah19,1741.28×
Maryland17,2170.6×
Minnesota14,1730.59×
Indiana13,7260.45×
Tennessee13,4120.4×
Missouri13,1110.49×
Wisconsin11,5520.46×
Connecticut10,4930.62×
Hawaii8,7971.22×
Idaho8,6451.03×
Oklahoma8,3530.45×
Alabama7,9570.34×
South Carolina7,9120.31×
Kansas7,3310.55×
Louisiana7,2330.33×
Kentucky7,1670.34×
Iowa7,1380.52×
New Mexico6,6970.8×
Arkansas6,1320.44×
Washington, District of Columbia5,4441.08×
Montana4,2490.91×
New Hampshire3,6890.56×
Nebraska3,6130.43×
Rhode Island3,5620.67×
Mississippi3,4510.25×
West Virginia2,6460.34×
Alaska2,6400.74×
Maine2,5890.43×
South Dakota2,0970.54×
Vermont2,0700.7×
North Dakota2,0420.59×
Wyoming1,9760.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goleta, California audience
BrandAffinityCategory
Sub Zero (Official)5.1×Literature
Tierra Cali2.83×Travel & Leisure
CAC 401.87×Business & Career
JC Whitney5.03×Shopping
New York Harbor3.48×Travel & Leisure
Consequence (rapper)1.64×Music & Radio
E-box3.09×Health
Tierra caliente1.82×Travel & Leisure
The Specials5.21×Music & Radio
Hypothec2.41×Business & Career
Lion of Judah2.96×
Buenavista (Madrid)1.57×Travel & Leisure
JB2.27×Music & Radio
Ural Mountains1.96×Travel & Leisure
Ohio State Buckeyes women's basketball1.73×Sports
Fernando Valenzuela1.56×Sports
Alan Greenspan1.88×Business & Career
California University of Pennsylvania2.54×Business & Career
Otto Graham2.38×Sports
Gary Clark, Jr.1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goleta, California audience
TraitClusterScore
SustainabilityBALANCE2.02
Luxury OrientationPREMIUM1.86
Price SensitivityPREMIUM1.35
Quality AwarenessPREMIUM1.28
Urban LifestyleOPEN1.27
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Goleta, California
CountryShare
United States61.8%
Japan16.5%
United Kingdom5.7%

See Goleta, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Goleta, California have in United States?

Goleta, California has an estimated audience of 1,676,933 people in United States, concentrated in California and Texas.

What is the gender split and age of Goleta, California fans?

84.5% of Goleta, California fans are female, 15.5% are male, with an average age of 29.8 years.

Which brands do Goleta, California fans like most?

Goleta, California fans show strongest brand affinity for Sub Zero (Official) (5.1×), Tierra Cali (2.83×), and CAC 40 (1.87×) over the country average.

Where do Goleta, California fans live in United States?

Goleta, California fans in United States are most concentrated in California (reach 1,257,700), Texas (reach 92,888), and Arizona (reach 77,877). These three regions account for the largest share of the active audience.

What other brands do Goleta, California fans also like?

Beyond Goleta, California itself, the audience over-indexes on Tierra Cali (2.83×), CAC 40 (1.87×), JC Whitney (5.03×), and New York Harbor (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goleta, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.