Gonzales, Texas Audience in United States

Gonzales, Texas logo

Gonzales, Texas has an estimated audience of 385,203 people in United States. 52.5% are female, 47.5% are male, average age 35.0. Top regions: Texas, California, Louisiana. Top brand affinities: Minnesota, Justice, Penn & Teller, JTV (Indonesia), Graham Greene.

The average Gonzales, Texas fan in United States is 35.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Minnesota, Justice, Penn & Teller, with strongest over-indexing on Minnesota (1.61× the country average). Demographically, the Gonzales, Texas audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Gonzales, Texas fans

Demographic split for Gonzales, Texas audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.0
Estimated audience size385,203

Audience persona

The typical Gonzales, Texas fan in United States is balanced, around 35.0 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Gonzales, Texas in United States
RegionReachAffinity
Texas288,90317.21×
California17,6870.42×
Louisiana11,7082.36×
Florida10,1850.39×
Oklahoma8,6792.03×
Illinois5,9980.47×
Georgia5,7500.48×
Arkansas5,4861.73×
Arizona5,1380.65×
Missouri5,0980.82×
Colorado4,9210.81×
Tennessee4,7980.62×
North Carolina4,7020.41×
New York4,4500.21×
Mississippi3,9051.23×
Ohio3,7200.31×
New Mexico3,4901.81×
Washington3,3990.44×
Alabama3,3820.63×
Virginia3,2750.35×
Kansas2,9080.96×
Pennsylvania2,8010.22×
Indiana2,7010.38×
Michigan2,6820.27×
Kentucky2,5620.53×
South Carolina2,4170.42×
Minnesota2,1560.39×
Maryland2,1530.33×
Iowa2,1040.66×
Oregon2,0130.46×
Utah2,0010.58×
New Jersey1,7990.18×
Wisconsin1,7780.31×
Nevada1,6190.43×
Massachusetts1,5730.21×
Nebraska1,4520.75×
Idaho1,2460.65×
West Virginia9000.5×
Alaska8981.09×
Connecticut8460.22×
Hawaii7940.48×
Montana7830.73×
South Dakota7720.87×
North Dakota7520.95×
New Hampshire7410.49×
Wyoming7281.27×
Rhode Island7160.58×
Maine7150.52×
Vermont7041.04×
Washington, District of Columbia6560.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gonzales, Texas audience
BrandAffinityCategory
Minnesota1.61×Travel & Leisure
Justice1.96×Politics & Society
Penn & Teller3.67×Movies & TV
JTV (Indonesia)2.13×
Graham Greene2.04×Literature
Dental hygienist2.02×Health
Mad About You2.74×Movies & TV
Toros de Tijuana5.72×Sports
Cockpit1.64×Travel & Leisure
Parma2×Travel & Leisure
The Boomtown Rats8.97×Music & Radio
Bus Driver (video game)2.69×Games
Ext JS4.35×Technology & Electronics
bumGenius6.63×Kids & Family
St Matthew Passion4.81×
Ixtapaluca1.91×Travel & Leisure
Lion of Judah1.56×
Warminster Township, Bucks County, Pennsylvania3.14×Travel & Leisure
Bumbershoot2.18×Music & Radio
The Diving Bell and the Butterfly1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gonzales, Texas audience
TraitClusterScore
TravellingTHRILL1.21
ExtroversionTHRILL1.16
Risk AppetiteTHRILL1.16
Need for SecurityCONSERVATISM1.12
Career OrientationPOWER1.09
Urban LifestyleOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Gonzales, Texas
CountryShare
United States23.7%
Philippines19.9%
Peru12.5%

See Gonzales, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Gonzales, Texas have in United States?

Gonzales, Texas has an estimated audience of 385,203 people in United States, concentrated in Texas and California.

What is the gender split and age of Gonzales, Texas fans?

52.5% of Gonzales, Texas fans are female, 47.5% are male, with an average age of 35.0 years.

Which brands do Gonzales, Texas fans like most?

Gonzales, Texas fans show strongest brand affinity for Minnesota (1.61×), Justice (1.96×), and Penn & Teller (3.67×) over the country average.

Where do Gonzales, Texas fans live in United States?

Gonzales, Texas fans in United States are most concentrated in Texas (reach 288,903), California (reach 17,687), and Louisiana (reach 11,708). These three regions account for the largest share of the active audience.

What other brands do Gonzales, Texas fans also like?

Beyond Gonzales, Texas itself, the audience over-indexes on Justice (1.96×), Penn & Teller (3.67×), JTV (Indonesia) (2.13×), and Graham Greene (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gonzales, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.