Grant Park Audience in United States

Grant Park logo

Grant Park has an estimated audience of 1,575,871 people in United States. 53.8% are female, 46.2% are male, average age 40.1. Top regions: Illinois, Georgia, California. Top brand affinities: Israel, Elsword, Japanese domestic market, Corona (band), Jeep Wagoneer.

The average Grant Park fan in United States is 40.1 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Georgia, California. Top brand affinities include Israel, Elsword, Japanese domestic market, with strongest over-indexing on Israel (2.51× the country average). Demographically, the Grant Park audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Grant Park fans

Demographic split for Grant Park audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.1
Estimated audience size1,575,871

Audience persona

The typical Grant Park fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Grant Park in United States
RegionReachAffinity
Illinois582,24911.09×
Georgia383,3087.9×
California168,6690.97×
Wisconsin143,9806.07×
New York79,7830.91×
Ohio70,2501.45×
Oregon50,6762.81×
Florida48,7620.46×
Texas48,5690.36×
Michigan45,2191.1×
Indiana44,6201.55×
Washington24,2210.77×
North Carolina22,4650.47×
Colorado20,5120.83×
Minnesota19,4190.86×
Missouri17,0730.67×
Virginia15,9630.42×
Iowa15,5611.2×
Pennsylvania15,3790.29×
Arizona15,2050.47×
Massachusetts14,8870.48×
New Jersey14,2750.36×
Tennessee13,0770.41×
Maryland10,3200.38×
Utah9,5080.67×
Kentucky9,1640.46×
South Carolina7,3590.31×
Alabama6,7890.31×
Kansas6,5290.53×
Louisiana5,8560.29×
Nevada5,4970.36×
Oklahoma4,9420.28×
Nebraska4,1080.52×
Connecticut3,9820.25×
Arkansas3,8300.29×
Washington, District of Columbia3,6870.78×
Maine2,7120.48×
Mississippi2,5150.19×
New Mexico2,3410.3×
Hawaii1,6570.24×
Idaho1,6430.21×
Rhode Island1,2980.26×
New Hampshire1,2220.2×
West Virginia1,0380.14×
Delaware9860.23×
North Dakota9510.29×
South Dakota9340.26×
Vermont8120.29×
Alaska7400.22×
Montana7310.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grant Park audience
BrandAffinityCategory
Israel2.51×Travel & Leisure
Elsword17.18×Games
Japanese domestic market2.47×Politics & Society
Corona (band)2.14×Music & Radio
Jeep Wagoneer2.12×Cars & Mobility
Home staging1.91×Home & Garden
Jeep Grand Cherokee (WJ)2.24×Cars & Mobility
Hocus Pocus1.65×Movies & TV
UK garage1.66×Music & Radio
Keeper (password manager)1.85×Technology & Electronics
Kento Yamazaki2.97×Movies & TV
Hayward, California2.88×Travel & Leisure
Manual labour1.54×Business & Career
Consequence (rapper)1.55×Music & Radio
Primos Hunting5.05×Sports
Kodiak, Alaska1.87×Travel & Leisure
Takers1.79×Movies & TV
Inland Empire (film)1.94×Movies & TV
Isometric exercise1.61×Sports
jordy nelson2.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grant Park audience
TraitClusterScore
ExtroversionTHRILL1.28
Social Media UsageJOY1.15
LGBTQ+ IdentityOPEN1.12
Community OrientationOPEN1.03
IndulgenceJOY1.02
Design AffinityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Grant Park
CountryShare
United States90.9%
Canada5.0%
United Kingdom1.0%

See Grant Park audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Grant Park have in United States?

Grant Park has an estimated audience of 1,575,871 people in United States, concentrated in Illinois and Georgia.

What is the gender split and age of Grant Park fans?

53.8% of Grant Park fans are female, 46.2% are male, with an average age of 40.1 years.

Which brands do Grant Park fans like most?

Grant Park fans show strongest brand affinity for Israel (2.51×), Elsword (17.18×), and Japanese domestic market (2.47×) over the country average.

Where do Grant Park fans live in United States?

Grant Park fans in United States are most concentrated in Illinois (reach 582,249), Georgia (reach 383,308), and California (reach 168,669). These three regions account for the largest share of the active audience.

What other brands do Grant Park fans also like?

Beyond Grant Park itself, the audience over-indexes on Elsword (17.18×), Japanese domestic market (2.47×), Corona (band) (2.14×), and Jeep Wagoneer (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grant Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.