Manual labour Audience in United States
Manual labour has an estimated audience of 1,905,051 people in United States. 44.4% are female, 55.6% are male, average age 42.2. Top brand affinities: Minnesota, Eagan, Minnesota, Alaska, 3D printing, WESH.
Top brand affinities include Minnesota, Eagan, Minnesota, Alaska, with strongest over-indexing on Minnesota (2.13× the country average). Demographically, the Manual labour audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Manual labour fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.2 |
| Estimated audience size | 1,905,051 |
Audience persona
The typical Manual labour fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.13× | Travel & Leisure |
| Eagan, Minnesota | 21.28× | Shopping |
| Alaska | 1.84× | Travel & Leisure |
| 3D printing | 2.38× | Technology & Electronics |
| WESH | 4.43× | Movies & TV |
| Vijesti.ba | 16.42× | News |
| Pillow | 1.86× | Home & Garden |
| ABC 7 Chicago | 3.61× | Movies & TV |
| N1 road (South Africa) | 3.43× | Travel & Leisure |
| Product design | 1.61× | Business & Career |
| Litter box | 1.56× | Pets & Animals |
| MK | 2.88× | Music & Radio |
| JDSU | 2.08× | Business & Career |
| edureka | 24.4× | Business & Career |
| Fairy godmother | 4.53× | Literature |
| Young Guns (band) | 4.95× | Music & Radio |
| Pro-Ject | 2.11× | Music & Radio |
| WFTV | 3.07× | Movies & TV |
| Jaws | 2.8× | Movies & TV |
| Home staging | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.62 |
| Need for Security | CONSERVATISM | 2.21 |
| DIY Mentality | THRILL | 2.17 |
| Sustainability | BALANCE | 1.87 |
| Career Orientation | POWER | 1.75 |
| Individualism | JOY | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| Australia | 11.8% |
| United Kingdom | 10.3% |
See Manual labour audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Manual labour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.