Grizzly bear Audience in United States

Grizzly bear logo

Grizzly bear has an estimated audience of 1,961,567 people in United States. 29.5% are female, 70.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Sailor, WESH, ABC 7 Chicago, Hypertext.

The average Grizzly bear fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Sailor, WESH, with strongest over-indexing on N1 road (South Africa) (1.64× the country average). Demographically, the Grizzly bear audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Band

Demographics of Grizzly bear fans

Demographic split for Grizzly bear audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.7
Estimated audience size1,961,567

Audience persona

The typical Grizzly bear fan in United States is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Grizzly bear in United States
RegionReachAffinity
California204,8980.95×
Texas126,0630.75×
Florida91,8440.69×
New York79,5950.73×
Pennsylvania53,9160.82×
Washington50,6801.29×
Illinois50,4070.77×
Ohio50,0760.83×
North Carolina48,8450.83×
Georgia48,5700.8×
Michigan42,3360.83×
Tennessee40,9451.04×
Virginia39,1900.82×
Colorado36,1961.17×
New Jersey35,1080.7×
Arizona31,5610.79×
Massachusetts30,1470.78×
Indiana29,2170.82×
Missouri27,1200.86×
Montana25,7954.74×
Minnesota25,1560.9×
Maryland23,4510.7×
Oregon23,3221.04×
Wisconsin23,2460.79×
Utah23,0121.31×
South Carolina21,2790.72×
Alabama20,4590.75×
Kentucky19,9180.81×
Idaho18,5081.88×
Oklahoma17,8850.82×
Louisiana17,5600.69×
Connecticut16,7560.85×
Nevada13,4840.71×
Arkansas13,4560.83×
Iowa12,4800.77×
Mississippi11,9960.74×
Kansas11,9850.78×
West Virginia9,7491.07×
Wyoming9,4303.24×
Alaska8,7242.08×
New Mexico8,4530.86×
Nebraska7,5940.77×
New Hampshire7,0130.91×
Maine5,5260.79×
Hawaii4,9310.58×
South Dakota4,5211×
Rhode Island4,2840.69×
Washington, District of Columbia4,0040.68×
North Dakota3,5810.89×
Delaware3,0720.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grizzly bear audience
BrandAffinityCategory
N1 road (South Africa)1.64×Travel & Leisure
Sailor1.9×Travel & Leisure
WESH1.78×Movies & TV
ABC 7 Chicago1.51×Movies & TV
Hypertext1.95×Technology & Electronics
Atkins diet1.62×Health
nbc chicago1.63×Movies & TV
Northrop Grumman1.64×Business & Career
Diane Sawyer2×Movies & TV
Portia de Rossi1.7×Movies & TV
Information technology consulting1.53×Technology & Electronics
Oliver Platt1.7×Movies & TV
Chili con carne1.65×Food & Beverages
Irrigation sprinkler1.88×Home & Garden
Bruklinas2.69×Travel & Leisure
Laguna (province)1.53×
Canino3.46×Travel & Leisure
Bulacan2.12×Travel & Leisure
Isabela (province)1.65×
James Beard1.87×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grizzly bear audience
TraitClusterScore
Early Adopter MentalityPOWER1.23
Sports ActivityPOWER1.22
SustainabilityBALANCE1.2
Community OrientationOPEN1.2
DIY MentalityTHRILL1.17
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Grizzly bear
CountryShare
United States54.6%
France7.9%
Canada7.5%

See Grizzly bear audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Grizzly bear have in United States?

Grizzly bear has an estimated audience of 1,961,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Grizzly bear fans?

29.5% of Grizzly bear fans are female, 70.5% are male, with an average age of 37.7 years.

Which brands do Grizzly bear fans like most?

Grizzly bear fans show strongest brand affinity for N1 road (South Africa) (1.64×), Sailor (1.9×), and WESH (1.78×) over the country average.

Where do Grizzly bear fans live in United States?

Grizzly bear fans in United States are most concentrated in California (reach 204,898), Texas (reach 126,063), and Florida (reach 91,844). These three regions account for the largest share of the active audience.

What other brands do Grizzly bear fans also like?

Beyond Grizzly bear itself, the audience over-indexes on Sailor (1.9×), WESH (1.78×), ABC 7 Chicago (1.51×), and Hypertext (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grizzly bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.