Hansel and Gretel Audience in United States

Hansel and Gretel has an estimated audience of 700,573 people in United States. 78.4% are female, 21.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: True Detective, Henry Cavill, ULTA Beauty, Denver Nuggets, Houston Astros.

The average Hansel and Gretel fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include True Detective, Henry Cavill, ULTA Beauty, with strongest over-indexing on True Detective (3.59× the country average). Demographically, the Hansel and Gretel audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Hansel and Gretel fans

Demographic split for Hansel and Gretel audience in United States
MetricValue
Female78.4%
Male21.6%
Average age39.6
Estimated audience size700,573

Audience persona

The typical Hansel and Gretel fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Hansel and Gretel in United States
RegionReachAffinity
California87,2511.13×
Texas65,7591.09×
Florida48,8231.03×
New York41,1581.05×
Georgia38,8651.8×
Pennsylvania24,9301.06×
Illinois23,5451.01×
North Carolina21,4221.02×
Ohio20,6060.95×
New Jersey19,7191.11×
Michigan17,9720.98×
Virginia17,1231×
Washington14,8851.06×
Tennessee14,3511.02×
Massachusetts13,4130.97×
Indiana12,5240.98×
Arizona12,5200.88×
Maryland11,9100.99×
Missouri11,0040.97×
South Carolina10,9941.04×
Colorado10,3050.93×
Louisiana10,0191.11×
Minnesota9,5830.95×
Alabama9,5620.98×
Wisconsin9,4260.89×
Kentucky9,3481.06×
Oregon9,0391.13×
Oklahoma7,7611×
Connecticut7,3571.05×
Nevada6,6750.99×
Utah6,6011.05×
Arkansas6,0781.05×
Mississippi5,9121.02×
Kansas5,8761.06×
Iowa5,3080.92×
West Virginia3,6131.11×
Idaho3,5521.01×
Nebraska3,2670.93×
Hawaii3,0651.02×
New Mexico3,0110.86×
New Hampshire2,6870.97×
Washington, District of Columbia2,3571.12×
Maine2,2880.91×
Rhode Island2,0180.9×
Montana1,8450.95×
Delaware1,6930.88×
South Dakota1,3270.82×
Alaska1,1910.79×
North Dakota1,1580.8×
Vermont1,0510.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hansel and Gretel audience
BrandAffinityCategory
True Detective3.59×Movies & TV
Henry Cavill3.69×Movies & TV
ULTA Beauty1.6×Beauty & Wellness
Denver Nuggets1.84×Sports
Houston Astros2.43×Sports
Film festival2.48×Movies & TV
Meryl Streep3.31×Movies & TV
Poshmark1.53×Shopping
Los Angeles Dodgers1.66×Sports
Jennifer Lawrence2.27×Movies & TV
Angelina Jolie2.33×Movies & TV
Charlize Theron2.77×Movies & TV
Lane Bryant2.14×Fashion & Accessoires
Cate Blanchett3.35×Movies & TV
Red Lobster1.81×Food & Beverages
Amazon Kindle2.04×Literature
Zulily2.8×Kids & Family
Teyana Taylor1.92×Movies & TV
Modern Family2.07×Movies & TV
Magic: The Gathering2.19×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hansel and Gretel audience
TraitClusterScore
Quality AwarenessPREMIUM1.41
MindfulnessBALANCE1.21
Healthy LifestyleBALANCE1.17
Pet OwnershipJOY1.12
Urban LifestyleOPEN1.11
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Hansel and Gretel
CountryShare
United States45.3%
Germany20.6%
Italy9.0%

See Hansel and Gretel audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Hansel and Gretel have in United States?

Hansel and Gretel has an estimated audience of 700,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Hansel and Gretel fans?

78.4% of Hansel and Gretel fans are female, 21.6% are male, with an average age of 39.6 years.

Which brands do Hansel and Gretel fans like most?

Hansel and Gretel fans show strongest brand affinity for True Detective (3.59×), Henry Cavill (3.69×), and ULTA Beauty (1.6×) over the country average.

Where do Hansel and Gretel fans live in United States?

Hansel and Gretel fans in United States are most concentrated in California (reach 87,251), Texas (reach 65,759), and Florida (reach 48,823). These three regions account for the largest share of the active audience.

What other brands do Hansel and Gretel fans also like?

Beyond Hansel and Gretel itself, the audience over-indexes on Henry Cavill (3.69×), ULTA Beauty (1.6×), Denver Nuggets (1.84×), and Houston Astros (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hansel and Gretel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.