Rascasse Audience Intelligence

HARDY Audience in United States

A data profile of the people who buy, follow and care about HARDY in United States — modelled from more than twelve digital signal sources. HARDY has an estimated audience of 2,077,868 people in United States.

#39among Country music in United States#2496among Person in United States#1538in Music & Radio

The average HARDY fan in United States is 39.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Ohio.

Top brand affinities include Tracy Chapman, Chris Stapleton, Willie Nelson, with strongest over-indexing on Tracy Chapman (21.23× the country average).

Demographically, the HARDY audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HARDY fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HARDY profile in United States.

Audience size
2.1M
in United States
Gender
58.1%♀
41.9% male
Age
39.4
average years
Country rank
#13830
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HARDY fans

58.1% are female, 41.9% are male, average age 39.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for HARDY audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.4
Estimated audience size2,077,868
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the HARDY audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

70.2%

of the worldwide HARDY audience comes from United States.

Worldwide audience distribution share by country for HARDY
CountryShare
United States70.2%
Canada7.2%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HARDY audience in United States is strongest.

Fig. 05

Top regions by affinity

HARDY fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~40K2.45×
02Mississippi~40K2.05×
03West Virginia~20K1.98×
04Iowa~30K1.93×
05South Dakota~9K1.85×
06Nebraska~20K1.79×
07Tennessee~70K1.71×
08Maine~10K1.46×
09North Dakota~6K1.39×
10Wisconsin~40K1.36×
11Indiana~50K1.33×
12Alabama~40K1.33×
13Kentucky~40K1.33×
14Ohio~80K1.30×
15Missouri~40K1.29×
16Minnesota~40K1.27×
17Michigan~70K1.21×
18Pennsylvania~80K1.09×
19Idaho~10K1.08×
20Wyoming~3K1.08×
21South Carolina~30K1.07×
22New Hampshire~9K1.07×
23Montana~6K1.01×
24North Carolina~60K0.97×
25Kansas~20K0.95×
26Vermont~3K0.95×
27Virginia~40K0.88×
28Oklahoma~20K0.88×
29Illinois~50K0.76×
30Louisiana~20K0.76×
31Delaware~4K0.76×
32Georgia~50K0.74×
33Connecticut~10K0.71×
34Rhode Island~4K0.66×
35Florida~90K0.65×
36Utah~10K0.65×
37Maryland~20K0.61×
38New York~70K0.59×
39Massachusetts~20K0.59×
40Colorado~20K0.57×
41Arizona~20K0.56×
42New Mexico~6K0.56×
43Washington, District of Columbia~3K0.53×
44Oregon~10K0.52×
45Washington~20K0.50×
46Texas~90K0.48×
47New Jersey~30K0.47×
48Hawaii~4K0.46×
49Nevada~9K0.43×
50California~70K0.32×
Fig. 06

Affinity by region

Affinity by region — HARDY, United States
0.32×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HARDY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HARDY audience
#·InterestCategoryAffinity×
01Dacia SanderoCars & Mobility31.71×
02Tracy ChapmanMusic & Radio21.23×
03Volkswagen UpCars & Mobility19.64×
04Chris StapletonMusic & Radio8.88×
05malwarebytesTechnology & Electronics8.56×
06Waylon JenningsMusic & Radio7.19×
07Dwight YoakamMusic & Radio7.05×
08Melanie LynskeyMovies & TV6.83×
09Military pressSports6.81×
10Kacey MusgravesMusic & Radio6.37×
11Toby KeithMusic & Radio6.12×
12Billy Ray CyrusMusic & Radio5.66×
13Garth BrooksMusic & Radio5.40×
14Willie NelsonMusic & Radio5.33×
15Alan JacksonMusic & Radio5.19×
16Shania TwainMusic & Radio4.93×
17Ariana GrandeMusic & Radio2.20×
18Britney SpearsMusic & Radio2.03×
19Apple MusicMusic & Radio1.98×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HARDY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HARDY audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.52×
PatriotismCONSERVATISM1.43×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HARDY audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Healthy LifestyleBALANCE0.90×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HARDY have in United States?

HARDY has an estimated audience of 2,077,868 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of HARDY fans?

58.1% of HARDY fans are female, 41.9% are male, with an average age of 39.4 years.

03

Which brands do HARDY fans like most?

HARDY fans show strongest brand affinity for Tracy Chapman (21.23×), Chris Stapleton (8.88×), and Willie Nelson (5.33×) over the country average.

04

Where do HARDY fans live in United States?

HARDY fans in United States are most concentrated in Florida (reach ~90K), Texas (reach ~90K), and Ohio (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do HARDY fans also like?

Beyond HARDY itself, the audience over-indexes on Chris Stapleton (8.88×), Willie Nelson (5.33×), Toby Keith (6.12×), and Kacey Musgraves (6.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See HARDY audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HARDY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →