HARDY Audience in United States
HARDY has an estimated audience of 2,139,300 people in United States. 59.9% are female, 40.1% are male, average age 40.1. Top brand affinities: Volkswagen Up, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Dacia Sandero.
Top brand affinities include Volkswagen Up, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Volkswagen Up (68.97× the country average). Demographically, the HARDY audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of HARDY fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.1 |
| Estimated audience size | 2,139,300 |
Audience persona
The typical HARDY fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Volkswagen Up.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Up | 68.97× | Cars & Mobility |
| Autism Awareness | 8.96× | Health |
| Diabetes mellitus awareness | 6.09× | Health |
| Singer-songwriter | 3.31× | Music & Radio |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Kia Sportage | 15.79× | Cars & Mobility |
| Houston Astros | 6.07× | Sports |
| Microblogging | 6.16× | Technology & Electronics |
| Google Maps | 2.54× | Internet & Social Media |
| Indeed.com | 2.63× | Business & Career |
| Livemusic | 2.98× | Music & Radio |
| Income tax | 6.42× | Business & Career |
| Depop | 6.77× | Fashion & Accessoires |
| Chris Stapleton | 7.93× | Music & Radio |
| Beetlejuice | 2.46× | Movies & TV |
| Capital One | 1.99× | Business & Career |
| Spotify | 1.52× | Internet & Social Media |
| Enterprise Rent-A-Car | 2.78× | Cars & Mobility |
| Willie Nelson | 4.65× | Music & Radio |
| Los Angeles Dodgers | 3.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.7% |
| Canada | 7.1% |
| Germany | 3.3% |
See HARDY audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for HARDY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.