Harlingen, Texas Audience in United States

Harlingen, Texas logo

Harlingen, Texas has an estimated audience of 611,122 people in United States. 54.2% are female, 45.8% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Life of Pi, Ub Iwerks, I-Witness, nbc chicago, Flattop grill.

The average Harlingen, Texas fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Life of Pi, Ub Iwerks, I-Witness, with strongest over-indexing on Life of Pi (4.1× the country average). Demographically, the Harlingen, Texas audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Harlingen, Texas fans

Demographic split for Harlingen, Texas audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.2
Estimated audience size611,122

Audience persona

The typical Harlingen, Texas fan in United States is balanced, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Harlingen, Texas in United States
RegionReachAffinity
Texas458,34217.14×
California38,8210.58×
Florida28,1130.68×
Illinois16,2420.8×
New York16,2080.47×
Minnesota16,1851.85×
Georgia10,5880.56×
Colorado10,5791.1×
Arizona9,7770.78×
New Jersey9,6690.62×
Ohio9,2280.49×
Virginia9,1510.61×
North Carolina8,7240.47×
Louisiana8,5591.09×
Missouri8,3520.85×
Michigan8,2730.52×
Tennessee7,9520.65×
Oklahoma7,8321.15×
Wisconsin7,6950.84×
Pennsylvania7,3780.36×
Washington6,9190.56×
Indiana6,8180.61×
Arkansas4,8190.96×
Massachusetts4,4890.37×
Kansas4,4860.93×
Maryland4,4540.42×
Alabama4,4260.52×
Iowa4,2030.83×
Oregon4,0350.58×
Utah3,8620.71×
New Mexico3,6951.21×
Nevada3,6330.61×
South Carolina3,5290.38×
Kentucky3,4620.45×
Mississippi2,8270.56×
Nebraska2,3920.78×
Connecticut2,2860.37×
Idaho2,0970.68×
Washington, District of Columbia1,9141.04×
South Dakota1,1910.84×
Wyoming1,1731.3×
North Dakota1,0550.84×
Montana9880.58×
Hawaii8900.34×
New Hampshire8830.37×
Maine8020.37×
West Virginia7570.27×
Alaska7550.58×
Vermont7400.69×
Rhode Island6020.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harlingen, Texas audience
BrandAffinityCategory
Life of Pi4.1×Movies & TV
Ub Iwerks10.82×Literature
I-Witness16.25×Movies & TV
nbc chicago1.53×Movies & TV
Flattop grill6.46×Home & Garden
The Tree of Life (film)2.31×Movies & TV
Omaha Storm Chasers3.5×Sports
Mad About You1.89×Movies & TV
Caesarea3.54×Travel & Leisure
Industrial Workers of the World3.81×Travel & Leisure
Better Off Dead (film)1.54×Movies & TV
Ext JS3.4×Technology & Electronics
Star Trek: Insurrection2.87×Movies & TV
George Mikan1.94×Sports
JBS USA1.61×Food & Beverages
Tequila Cazadores1.58×Food & Beverages
Ixmiquilpan3.33×
Left fielder3.72×
St Matthew Passion2.96×
Rhodiola2.22×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harlingen, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.22
Price SensitivityPREMIUM1.07
Urban LifestyleOPEN1.02
Risk AppetiteTHRILL1.01
ExtroversionTHRILL1
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Harlingen, Texas
CountryShare
United States70.1%
Netherlands14.0%
Germany10.3%

See Harlingen, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Harlingen, Texas have in United States?

Harlingen, Texas has an estimated audience of 611,122 people in United States, concentrated in Texas and California.

What is the gender split and age of Harlingen, Texas fans?

54.2% of Harlingen, Texas fans are female, 45.8% are male, with an average age of 37.2 years.

Which brands do Harlingen, Texas fans like most?

Harlingen, Texas fans show strongest brand affinity for Life of Pi (4.1×), Ub Iwerks (10.82×), and I-Witness (16.25×) over the country average.

Where do Harlingen, Texas fans live in United States?

Harlingen, Texas fans in United States are most concentrated in Texas (reach 458,342), California (reach 38,821), and Florida (reach 28,113). These three regions account for the largest share of the active audience.

What other brands do Harlingen, Texas fans also like?

Beyond Harlingen, Texas itself, the audience over-indexes on Ub Iwerks (10.82×), I-Witness (16.25×), nbc chicago (1.53×), and Flattop grill (6.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harlingen, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.