HAUSER Audience in United States
HAUSER has an estimated audience of 313,696 people in United States. 59.1% are female, 40.9% are male, average age 48.7. Top brand affinities: Julio Iglesias, Cello, Nat King Cole, Horoscope, Oblivion (2013 film).
Top brand affinities include Julio Iglesias, Cello, Nat King Cole, with strongest over-indexing on Julio Iglesias (49.76× the country average). Demographically, the HAUSER audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Classical music
Demographics of HAUSER fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 48.7 |
| Estimated audience size | 313,696 |
Audience persona
The typical HAUSER fan in United States is more female, around 48.7 years old, with strong Risk Appetite tendencies and a notable affinity for Julio Iglesias.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julio Iglesias | 49.76× | Music & Radio |
| Cello | 9.12× | Music & Radio |
| Nat King Cole | 26.95× | Music & Radio |
| Horoscope | 7.7× | Health |
| Oblivion (2013 film) | 20× | Movies & TV |
| Norah Jones | 22.81× | Music & Radio |
| Day trading | 9.03× | Business & Career |
| Dean Martin | 15.89× | Music & Radio |
| Gustav Klimt | 25.44× | Arts & Culture |
| Charli XCX | 9.36× | Music & Radio |
| PBS | 4.71× | Movies & TV |
| Glam rock | 13.47× | Music & Radio |
| Annie Lennox | 19.45× | Music & Radio |
| Violin | 4.15× | Music & Radio |
| Boardwalk Empire | 14.38× | Movies & TV |
| Malaysia Airlines | 15.99× | Travel & Leisure |
| Mandy Patinkin | 10.63× | Movies & TV |
| Whole grain | 8.36× | Food & Beverages |
| Nature | 1.75× | Home & Garden |
| MSN | 2.23× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.99 |
| Sustainability | BALANCE | 1.89 |
| Luxury Orientation | PREMIUM | 1.74 |
| Tradition | CONSERVATISM | 1.66 |
| Design Affinity | PREMIUM | 1.64 |
| Community Orientation | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Germany | 10.2% |
| Italy | 8.2% |
See HAUSER audiences in other countries
More Classical music audiences in United States
- Elio (4,175,551)
- David Foster (1,167,602)
- Yo-Yo Ma (916,250)
- John Tesh (823,610)
- Wolfgang Amadeus Mozart (737,122)
How to read this data
Audience size is the estimated number of people in United States who actively search for HAUSER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.