Hawkeye (comics) Audience in United States

Hawkeye (comics) logo

Hawkeye (comics) has an estimated audience of 1,491,269 people in United States. 33.1% are female, 66.9% are male, average age 36.7. Top regions: California, Texas, Iowa. Top brand affinities: Combat sport, Alaska, Nebraska, Monogram, nbc chicago.

The average Hawkeye (comics) fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Iowa. Top brand affinities include Combat sport, Alaska, Nebraska, with strongest over-indexing on Combat sport (1.78× the country average). Demographically, the Hawkeye (comics) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Hawkeye (comics) fans

Demographic split for Hawkeye (comics) audience in United States
MetricValue
Female33.1%
Male66.9%
Average age36.7
Estimated audience size1,491,269

Audience persona

The typical Hawkeye (comics) fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Hawkeye (comics) in United States
RegionReachAffinity
California135,9140.83×
Texas108,4950.85×
Iowa102,8388.37×
Florida77,8020.77×
New York73,1860.88×
Illinois56,1321.13×
Pennsylvania40,6080.81×
Ohio36,6350.8×
Georgia35,7500.78×
North Carolina35,0540.78×
Michigan32,2640.83×
New Jersey30,9990.82×
Virginia30,4030.84×
Arizona29,2460.96×
Washington27,8390.93×
Minnesota26,0371.22×
Massachusetts24,0340.82×
Tennessee23,8780.8×
Colorado23,4061×
Indiana22,9450.84×
Missouri22,1450.92×
Wisconsin21,6290.96×
Maryland20,0980.78×
South Carolina16,7350.75×
Oregon16,0520.94×
Alabama15,2170.73×
Kentucky14,1660.76×
Louisiana13,4150.7×
Oklahoma13,4130.81×
Connecticut12,5130.84×
Nebraska12,0281.61×
Utah11,7180.88×
Nevada11,5120.8×
Kansas10,5790.9×
Arkansas9,4580.77×
Mississippi8,1330.66×
Idaho6,4770.87×
New Mexico5,5190.74×
West Virginia5,0480.73×
New Hampshire4,9580.84×
Hawaii4,6610.73×
Maine4,6570.87×
South Dakota4,2951.25×
Rhode Island3,5610.75×
Montana3,2730.79×
Washington, District of Columbia3,0190.67×
North Dakota2,8560.93×
Delaware2,8490.69×
Alaska2,5620.8×
Vermont2,0970.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawkeye (comics) audience
BrandAffinityCategory
Combat sport1.78×Sports
Alaska1.57×Travel & Leisure
Nebraska2.21×Travel & Leisure
Monogram2.52×Home & Garden
nbc chicago3.52×Movies & TV
ABC 7 Chicago1.85×Movies & TV
WESH2.07×Movies & TV
Sailor1.66×Travel & Leisure
Casely2.12×Shopping
Consequence (rapper)2.06×Music & Radio
WFTV1.84×Movies & TV
Graham Greene1.81×Literature
San Gil2.08×Travel & Leisure
Graham Greene (actor)1.71×
Nick Jr. (Australia)2.43×Kids & Family
Tech News2.39×Technology & Electronics
WSVN1.81×Movies & TV
Zach Ertz2.04×Sports
Kerala1.61×Travel & Leisure
Chili con carne1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawkeye (comics) audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Early Adopter MentalityPOWER1.42
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.2
ExtroversionTHRILL1.2
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Hawkeye (comics)
CountryShare
United States45.0%
United Kingdom6.8%
India6.2%

See Hawkeye (comics) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hawkeye (comics) have in United States?

Hawkeye (comics) has an estimated audience of 1,491,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Hawkeye (comics) fans?

33.1% of Hawkeye (comics) fans are female, 66.9% are male, with an average age of 36.7 years.

Which brands do Hawkeye (comics) fans like most?

Hawkeye (comics) fans show strongest brand affinity for Combat sport (1.78×), Alaska (1.57×), and Nebraska (2.21×) over the country average.

Where do Hawkeye (comics) fans live in United States?

Hawkeye (comics) fans in United States are most concentrated in California (reach 135,914), Texas (reach 108,495), and Iowa (reach 102,838). These three regions account for the largest share of the active audience.

What other brands do Hawkeye (comics) fans also like?

Beyond Hawkeye (comics) itself, the audience over-indexes on Alaska (1.57×), Nebraska (2.21×), Monogram (2.52×), and nbc chicago (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawkeye (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.