Hickory Audience in United States

Hickory logo

Hickory has an estimated audience of 2,003,887 people in United States. 58.1% are female, 41.9% are male, average age 41.7. Top regions: North Carolina, California, Texas. Top brand affinities: Pillow, MK, Arrietty, Northrop Grumman, Leverage (TV series).

The average Hickory fan in United States is 41.7 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Texas. Top brand affinities include Pillow, MK, Arrietty, with strongest over-indexing on Pillow (1.63× the country average). Demographically, the Hickory audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hickory fans

Demographic split for Hickory audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.7
Estimated audience size2,003,887

Audience persona

The typical Hickory fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Hickory in United States
RegionReachAffinity
North Carolina454,8307.54×
California135,9650.62×
Texas122,9390.71×
Florida108,3970.8×
New York93,3470.83×
Pennsylvania69,5171.03×
Georgia65,8681.07×
Virginia62,4481.28×
Tennessee59,7051.49×
South Carolina54,9151.82×
Ohio54,1690.88×
Illinois53,4250.8×
Michigan46,4530.89×
Indiana41,7161.14×
New Jersey39,0900.77×
Maryland33,9710.99×
Massachusetts33,0690.84×
Washington32,8420.82×
Kentucky29,8951.19×
Missouri27,9950.87×
Alabama27,3070.98×
Wisconsin27,2870.91×
Arizona25,4270.62×
Colorado24,0030.76×
Minnesota22,2430.77×
Louisiana21,8700.85×
Oregon18,2910.8×
Mississippi18,2811.11×
Connecticut17,7430.88×
Idaho17,1371.71×
Oklahoma16,9150.76×
Arkansas16,5041×
Iowa14,7400.89×
Utah12,8360.72×
Kansas11,2480.71×
West Virginia10,5821.13×
Nevada9,4480.49×
New Hampshire6,7730.86×
Nebraska6,3850.64×
Maine6,3170.88×
New Mexico5,2930.53×
Washington, District of Columbia4,7030.78×
Rhode Island4,2710.67×
Montana4,0830.73×
Hawaii3,7070.43×
Vermont3,6011.02×
Delaware3,4090.62×
Alaska3,1220.73×
South Dakota2,4760.53×
North Dakota2,1800.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hickory audience
BrandAffinityCategory
Pillow1.63×Home & Garden
MK1.73×Music & Radio
Arrietty5.76×Movies & TV
Northrop Grumman1.77×Business & Career
Leverage (TV series)1.6×Movies & TV
Barclays Center3.03×Sports
Diane Sawyer2×Movies & TV
International University of Business Agriculture and Technology1.74×Business & Career
Gauri Khan3.39×Movies & TV
The Tree of Life (film)1.87×Movies & TV
Suikoden IV4.03×Games
JBS USA1.87×Food & Beverages
Erika Buenfil1.94×Movies & TV
Generation Iron2×Movies & TV
Pat's King of Steaks1.51×
William F. Buckley, Jr.1.77×
Flattop grill2.25×Home & Garden
Davao Region2.31×Travel & Leisure
Cachaça1.55×Food & Beverages
Free University of Berlin2.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hickory audience
TraitClusterScore
Career OrientationPOWER1.45
Family OrientationCONSERVATISM1.44
DIY MentalityTHRILL1.42
Convenience OrientationPREMIUM1.38
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Hickory
CountryShare
United States68.1%
Brazil6.3%
Japan4.8%

See Hickory audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hickory have in United States?

Hickory has an estimated audience of 2,003,887 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Hickory fans?

58.1% of Hickory fans are female, 41.9% are male, with an average age of 41.7 years.

Which brands do Hickory fans like most?

Hickory fans show strongest brand affinity for Pillow (1.63×), MK (1.73×), and Arrietty (5.76×) over the country average.

Where do Hickory fans live in United States?

Hickory fans in United States are most concentrated in North Carolina (reach 454,830), California (reach 135,965), and Texas (reach 122,939). These three regions account for the largest share of the active audience.

What other brands do Hickory fans also like?

Beyond Hickory itself, the audience over-indexes on MK (1.73×), Arrietty (5.76×), Northrop Grumman (1.77×), and Leverage (TV series) (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hickory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.