Higher self Audience in United States

Higher self logo

Higher self has an estimated audience of 350,906 people in United States. 72.6% are female, 27.4% are male, average age 33.9. Top regions: California, Michigan, Oregon. Top brand affinities: Bank account, Collectable, Natural rubber, 3D printing, Jingoism.

The average Higher self fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Oregon. Top brand affinities include Bank account, Collectable, Natural rubber, with strongest over-indexing on Bank account (3.58× the country average). Demographically, the Higher self audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Record label

Demographics of Higher self fans

Demographic split for Higher self audience in United States
MetricValue
Female72.6%
Male27.4%
Average age33.9
Estimated audience size350,906

Audience persona

The typical Higher self fan in United States is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Higher self in United States
RegionReachAffinity
California34,5410.9×
Michigan32,1123.5×
Oregon31,3257.79×
Texas18,8300.62×
Florida16,5840.7×
New York15,5940.8×
Illinois8,9600.77×
Georgia7,8600.73×
Washington7,4201.05×
Pennsylvania6,9310.59×
North Carolina6,6360.63×
Virginia6,2950.74×
Arizona5,8320.81×
New Jersey5,7130.64×
Ohio5,6230.52×
Indiana4,0480.63×
Maryland4,0270.67×
Massachusetts3,9730.57×
Colorado3,8680.7×
Tennessee3,6340.52×
Missouri3,5080.62×
Minnesota2,9670.59×
Wisconsin2,7350.52×
South Carolina2,6240.5×
Louisiana2,6080.58×
Nevada2,5830.76×
Alabama2,5430.52×
Oklahoma2,4270.62×
Kentucky2,2690.52×
Connecticut2,0430.58×
Mississippi1,9550.68×
Iowa1,9210.66×
Arkansas1,7370.6×
Utah1,6290.52×
West Virginia1,3840.85×
Alaska1,3811.84×
Hawaii1,3220.88×
Kansas1,2780.46×
Idaho1,2780.73×
Montana1,2041.24×
Rhode Island1,1931.07×
Maine1,1920.95×
South Dakota1,1881.46×
North Dakota1,1571.6×
New Hampshire1,1400.82×
Wyoming1,1192.15×
Nebraska1,1160.63×
New Mexico1,1100.63×
Vermont1,0831.76×
Delaware9861.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Higher self audience
BrandAffinityCategory
Bank account3.58×Business & Career
Collectable1.95×Kids & Family
Natural rubber2.23×Cars & Mobility
3D printing1.9×Technology & Electronics
Jingoism1.54×Politics & Society
Cachorros6.47×Pets & Animals
Solo climbing3.38×Sports
edureka17.46×Business & Career
Kingdom of Judah3.1×Politics & Society
Julius Caesar (play)2.76×
Cachorro2.25×Pets & Animals
Hypertext2.4×Technology & Electronics
Acoustic music1.74×Music & Radio
Paul Dano1.92×Movies & TV
Ellen Burstyn3.28×Movies & TV
Edgars2.54×Shopping
Notre Dame Fighting Irish football1.53×Sports
Certified diabetes educator3.71×Business & Career
Cachorros3.47×Pets & Animals
Layne Staley1.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Higher self audience
TraitClusterScore
MindfulnessBALANCE3.21
Risk AppetiteTHRILL2.02
SustainabilityBALANCE1.77
Early Adopter MentalityPOWER1.7
Sports ActivityPOWER1.62
SpiritualityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Higher self
CountryShare
United States51.2%
United Kingdom13.3%
Australia8.9%

See Higher self audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Higher self have in United States?

Higher self has an estimated audience of 350,906 people in United States, concentrated in California and Michigan.

What is the gender split and age of Higher self fans?

72.6% of Higher self fans are female, 27.4% are male, with an average age of 33.9 years.

Which brands do Higher self fans like most?

Higher self fans show strongest brand affinity for Bank account (3.58×), Collectable (1.95×), and Natural rubber (2.23×) over the country average.

Where do Higher self fans live in United States?

Higher self fans in United States are most concentrated in California (reach 34,541), Michigan (reach 32,112), and Oregon (reach 31,325). These three regions account for the largest share of the active audience.

What other brands do Higher self fans also like?

Beyond Higher self itself, the audience over-indexes on Collectable (1.95×), Natural rubber (2.23×), 3D printing (1.9×), and Jingoism (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Higher self. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.