Honolulu Star-Advertiser Audience in United States
Honolulu Star-Advertiser has an estimated audience of 887,966 people in United States. 60.3% are female, 39.7% are male, average age 43.6. Top brand affinities: nbc chicago, Mortgage insurance, Ulysses S. Grant, Ohio State Buckeyes women's basketball, Northrop Grumman.
Top brand affinities include nbc chicago, Mortgage insurance, Ulysses S. Grant, with strongest over-indexing on nbc chicago (3.42× the country average). Demographically, the Honolulu Star-Advertiser audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Honolulu Star-Advertiser fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.6 |
| Estimated audience size | 887,966 |
Audience persona
The typical Honolulu Star-Advertiser fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 3.42× | Movies & TV |
| Mortgage insurance | 2.65× | Business & Career |
| Ulysses S. Grant | 2.11× | Politics & Society |
| Ohio State Buckeyes women's basketball | 3.68× | Sports |
| Northrop Grumman | 1.69× | Business & Career |
| Bulacan | 3.65× | Travel & Leisure |
| Cachorros | 2.6× | Pets & Animals |
| Academy Award for Best Film Editing | 2.49× | Movies & TV |
| Cachorros | 1.93× | Pets & Animals |
| Antoine Griezmann | 1.74× | Sports |
| Príncipe | 1.54× | Travel & Leisure |
| TripIt | 1.89× | Travel & Leisure |
| Bulacan | 1.97× | Travel & Leisure |
| Cadmium | 1.5× | Business & Career |
| Perris, California | 2.02× | Travel & Leisure |
| Tequila Cazadores | 1.55× | Food & Beverages |
| Mother Goose | 1.52× | Literature |
| Jura Mountains | 2.23× | Travel & Leisure |
| GrabCAD | 1.57× | Technology & Electronics |
| Mount Pinatubo | 1.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.05 |
| Quality Awareness | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.33 |
| Indulgence | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.1% |
| Japan | 4.7% |
| China | 1.5% |
See Honolulu Star-Advertiser audiences in other countries
- Honolulu Star-Advertiser — Germany
- Honolulu Star-Advertiser — United Kingdom
- Honolulu Star-Advertiser — France
- Honolulu Star-Advertiser — Italy
- Honolulu Star-Advertiser — Spain
- Honolulu Star-Advertiser — Brazil
- Honolulu Star-Advertiser — Japan
- Honolulu Star-Advertiser — South Korea
- Honolulu Star-Advertiser — India
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Honolulu Star-Advertiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.