Hook (film) Audience in United States
Hook (film) has an estimated audience of 752,623 people in United States. 53.3% are female, 46.7% are male, average age 39.4. Top brand affinities: Alan Menken, Jensen Ackles, Tangled, Mulan (1998 film), Obsessed (2009 film).
Top brand affinities include Alan Menken, Jensen Ackles, Tangled, with strongest over-indexing on Alan Menken (219.23× the country average). Demographically, the Hook (film) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Hook (film) fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.4 |
| Estimated audience size | 752,623 |
Audience persona
The typical Hook (film) fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Alan Menken.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alan Menken | 219.23× | Music & Radio |
| Jensen Ackles | 25.74× | Movies & TV |
| Tangled | 27.77× | Movies & TV |
| Mulan (1998 film) | 27.31× | Movies & TV |
| Obsessed (2009 film) | 20× | Movies & TV |
| Night at the Museum | 28.64× | Movies & TV |
| Kia Sportage | 22.5× | Cars & Mobility |
| Gladiator (2000 film) | 13.66× | Movies & TV |
| Megamind | 12.9× | Movies & TV |
| Chicken Run | 21.94× | Movies & TV |
| Ian McShane | 20× | Movies & TV |
| Miles Teller | 9.53× | Movies & TV |
| Hobby Lobby | 2.48× | Home & Garden |
| Honda HR-V | 15× | Cars & Mobility |
| School of Rock | 9.95× | Movies & TV |
| Boardwalk Empire | 13.2× | Movies & TV |
| Michael Sheen | 13.34× | Movies & TV |
| Fox News Channel | 1.53× | Movies & TV |
| Maze Runner (film series) | 8.19× | Movies & TV |
| Jared Padalecki | 8.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Extroversion | THRILL | 1.44 |
| Need for Security | CONSERVATISM | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Individualism | JOY | 1.26 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| United Kingdom | 12.9% |
| China | 12.4% |
See Hook (film) audiences in other countries
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,760,559)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- Mission: Impossible (film series) (9,743,226)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hook (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.