Hook (film) Audience in United States

Hook (film) logo

Hook (film) has an estimated audience of 752,623 people in United States. 53.3% are female, 46.7% are male, average age 39.4. Top brand affinities: Corona (band), Elsword, Throne of Glass, Jamill Smith, Product design.

Top brand affinities include Corona (band), Elsword, Throne of Glass, with strongest over-indexing on Corona (band) (9.13× the country average). Demographically, the Hook (film) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Hook (film) fans

Demographic split for Hook (film) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.4
Estimated audience size752,623

Audience persona

The typical Hook (film) fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Corona (band).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hook (film) audience
BrandAffinityCategory
Corona (band)9.13×Music & Radio
Elsword22.5×Games
Throne of Glass7.33×Literature
Jamill Smith219.23×Sports
Product design1.75×Business & Career
Hocus Pocus4.17×Movies & TV
Nationality1.83×Politics & Society
Home staging4.08×Home & Garden
Kansas1.97×Travel & Leisure
Google Photos1.83×Technology & Electronics
Grinch2.89×Movies & TV
College of the Holy Cross10.79×Business & Career
Monogram2.57×Home & Garden
3D printing1.68×Technology & Electronics
Nebraska Cornhuskers football2.36×Sports
Kevin Murphy (screenwriter)9.51×Movies & TV
Guy Fieri2.25×Movies & TV
Sussex County, New Jersey5.45×Travel & Leisure
Magazine (band)3.3×Music & Radio
Glasgow, Kentucky13.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hook (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.44
Need for SecurityCONSERVATISM1.3
SpiritualityBALANCE1.29
IndividualismJOY1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Hook (film)
CountryShare
United States21.1%
United Kingdom12.9%
China12.4%

See Hook (film) audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hook (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.