Horn of Africa Audience in United States

Horn of Africa logo

Horn of Africa has an estimated audience of 386,753 people in United States. 47.2% are female, 52.8% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Nebraska, Dental hygienist, El Palomar, Buenos Aires, Penn & Teller, War on Terror.

The average Horn of Africa fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nebraska, Dental hygienist, El Palomar, Buenos Aires, with strongest over-indexing on Nebraska (3.7× the country average). Demographically, the Horn of Africa audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Horn of Africa fans

Demographic split for Horn of Africa audience in United States
MetricValue
Female47.2%
Male52.8%
Average age36.3
Estimated audience size386,753

Audience persona

The typical Horn of Africa fan in United States is balanced, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Horn of Africa in United States
RegionReachAffinity
California36,2760.85×
Texas32,2910.97×
New York23,5071.09×
Florida19,1730.73×
Pennsylvania15,0911.16×
Illinois12,9081×
Virginia12,3891.32×
Washington11,9321.54×
Georgia11,7700.99×
North Carolina11,2050.96×
Ohio10,9950.92×
Michigan10,1941.01×
New Jersey9,2780.94×
Massachusetts9,2071.21×
Minnesota8,7431.58×
Maryland7,9561.2×
Tennessee7,4010.95×
Arizona7,2910.92×
Colorado6,6341.09×
Oregon6,0191.36×
Indiana5,8700.83×
Missouri5,8420.94×
Wisconsin5,6950.98×
South Carolina5,2790.91×
Alabama4,5840.85×
Louisiana4,4580.89×
Utah4,4461.28×
Connecticut4,3301.12×
Kentucky4,0710.84×
Oklahoma3,6970.86×
Kansas2,9930.98×
Iowa2,7570.87×
Nevada2,6700.71×
Washington, District of Columbia2,3522.02×
Mississippi2,3130.73×
Arkansas2,2620.71×
Nebraska1,7860.92×
New Hampshire1,6391.08×
Idaho1,5850.82×
New Mexico1,5710.81×
Hawaii1,5570.94×
Maine1,5311.1×
West Virginia1,3320.74×
Rhode Island1,2130.99×
Montana9910.92×
Vermont8661.28×
Delaware8000.75×
Alaska7840.95×
South Dakota7710.86×
North Dakota7240.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horn of Africa audience
BrandAffinityCategory
Nebraska3.7×Travel & Leisure
Dental hygienist4×Health
El Palomar, Buenos Aires21.18×Travel & Leisure
Penn & Teller3.2×Movies & TV
War on Terror2.68×Politics & Society
Leverage (TV series)2×Movies & TV
Laguna (province)3.14×
Warminster Township, Bucks County, Pennsylvania7.05×Travel & Leisure
Yoga Journal3.5×Sports
Ohio State Buckeyes women's basketball1.74×Sports
Title Nine1.54×Fashion & Accessoires
The Tree of Life (film)1.6×Movies & TV
Erika Buenfil2.36×Movies & TV
Academy Award for Best Film Editing1.59×Movies & TV
George Mikan2.14×Sports
Jean-Marc Vallée5.6×Movies & TV
James Butler (American football)3.79×Sports
Austin3601.53×Sports
IWeb1.7×
Puja (Buddhism)5.11×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horn of Africa audience
TraitClusterScore
Urban LifestyleOPEN1.9
Career OrientationPOWER1.31
Need for SecurityCONSERVATISM1.12
Luxury OrientationPREMIUM1.09
Price SensitivityPREMIUM1
Quality AwarenessPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Horn of Africa
CountryShare
Ethiopia20.3%
Saudi Arabia11.3%
Egypt10.8%

See Horn of Africa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Horn of Africa have in United States?

Horn of Africa has an estimated audience of 386,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Horn of Africa fans?

47.2% of Horn of Africa fans are female, 52.8% are male, with an average age of 36.3 years.

Which brands do Horn of Africa fans like most?

Horn of Africa fans show strongest brand affinity for Nebraska (3.7×), Dental hygienist (4×), and El Palomar, Buenos Aires (21.18×) over the country average.

Where do Horn of Africa fans live in United States?

Horn of Africa fans in United States are most concentrated in California (reach 36,276), Texas (reach 32,291), and New York (reach 23,507). These three regions account for the largest share of the active audience.

What other brands do Horn of Africa fans also like?

Beyond Horn of Africa itself, the audience over-indexes on Dental hygienist (4×), El Palomar, Buenos Aires (21.18×), Penn & Teller (3.2×), and War on Terror (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horn of Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.