House of Bourbon Audience in United States

House of Bourbon logo

House of Bourbon has an estimated audience of 1,609,271 people in United States. 38.4% are female, 61.6% are male, average age 41.4. Top regions: Illinois, California, Texas. Top brand affinities: Jennifer Love Hewitt, Travis Fimmel, Sam Rockwell, James Franco, Autism Awareness.

The average House of Bourbon fan in United States is 41.4 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Jennifer Love Hewitt, Travis Fimmel, Sam Rockwell, with strongest over-indexing on Jennifer Love Hewitt (50.69× the country average). Demographically, the House of Bourbon audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of House of Bourbon fans

Demographic split for House of Bourbon audience in United States
MetricValue
Female38.4%
Male61.6%
Average age41.4
Estimated audience size1,609,271

Audience persona

The typical House of Bourbon fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.

Top regions in United States

Top regions ranked by reach for House of Bourbon in United States
RegionReachAffinity
Illinois211,0423.94×
California155,2270.88×
Texas105,7520.76×
New York104,1971.16×
Florida93,5630.86×
Kentucky85,3204.23×
Missouri57,4322.21×
Pennsylvania43,7740.81×
Georgia42,9950.87×
Ohio39,3530.79×
North Carolina38,3340.79×
New Jersey37,4700.92×
Virginia36,9480.94×
Indiana34,5661.18×
Michigan33,6210.8×
Massachusetts31,1150.98×
Louisiana28,0951.35×
Tennessee27,2090.84×
Washington27,1100.84×
Maryland26,6390.96×
Arizona21,8440.66×
Colorado19,5250.77×
Alabama18,5820.83×
South Carolina18,5520.77×
Oregon18,1630.98×
Wisconsin16,8660.7×
Minnesota14,2900.62×
Connecticut14,1020.87×
Oklahoma12,6430.71×
Mississippi10,3940.78×
Kansas9,8280.77×
Nevada9,3360.6×
Arkansas8,1260.61×
Utah7,5450.52×
Iowa7,2230.54×
Washington, District of Columbia6,1801.28×
West Virginia5,8350.78×
New Mexico5,2340.65×
Idaho4,7540.59×
Maine4,6400.8×
Hawaii4,5420.66×
Nebraska4,4310.55×
New Hampshire4,2420.67×
Alaska4,1101.19×
Rhode Island4,0960.8×
Montana3,8820.87×
South Dakota3,5370.95×
North Dakota3,4441.04×
Delaware3,4240.77×
Wyoming3,3321.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House of Bourbon audience
BrandAffinityCategory
Jennifer Love Hewitt50.69×Movies & TV
Travis Fimmel84.64×Movies & TV
Sam Rockwell36.86×Movies & TV
James Franco27.21×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Rosario Dawson33.94×Movies & TV
Hilary Swank38.02×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Single malt whisky12.9×Food & Beverages
Planet Fitness3.93×Sports
Tim Roth35.07×Movies & TV
Michelle Monaghan14.81×Movies & TV
Bourbon whiskey6.49×Food & Beverages
American whiskey11.8×Food & Beverages
Malt whisky12.11×Food & Beverages
Michael Shannon16.15×Movies & TV
Diaper bag5.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House of Bourbon audience
TraitClusterScore
PatriotismCONSERVATISM2.88
IndulgenceJOY1.56
DIY MentalityTHRILL1.45
IndividualismJOY1.41
ExtroversionTHRILL1.41
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for House of Bourbon
CountryShare
United States36.3%
Italy18.0%
Spain14.3%

See House of Bourbon audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does House of Bourbon have in United States?

House of Bourbon has an estimated audience of 1,609,271 people in United States, concentrated in Illinois and California.

What is the gender split and age of House of Bourbon fans?

38.4% of House of Bourbon fans are female, 61.6% are male, with an average age of 41.4 years.

Which brands do House of Bourbon fans like most?

House of Bourbon fans show strongest brand affinity for Jennifer Love Hewitt (50.69×), Travis Fimmel (84.64×), and Sam Rockwell (36.86×) over the country average.

Where do House of Bourbon fans live in United States?

House of Bourbon fans in United States are most concentrated in Illinois (reach 211,042), California (reach 155,227), and Texas (reach 105,752). These three regions account for the largest share of the active audience.

What other brands do House of Bourbon fans also like?

Beyond House of Bourbon itself, the audience over-indexes on Travis Fimmel (84.64×), Sam Rockwell (36.86×), James Franco (27.21×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House of Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.