Rascasse Audience Intelligence

House of Bourbon Audience in United States

A data profile of the people who buy, follow and care about House of Bourbon in United States — modelled from more than twelve digital signal sources. House of Bourbon has an estimated audience of 1,609,271 people in United States.

#7042among Topic in United States#1046in Politics & Society

The average House of Bourbon fan in United States is 41.4 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Florida.

Top brand affinities include Jennifer Love Hewitt, Travis Fimmel, James Franco, with strongest over-indexing on Jennifer Love Hewitt (41.31× the country average).

Demographically, the House of Bourbon audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House of Bourbon fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House of Bourbon profile in United States.

Audience size
1.6M
in United States
Gender
38.4%♀
61.6% male
Age
41.4
average years
Country rank
#16830
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House of Bourbon fans

38.4% are female, 61.6% are male, average age 41.4.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for House of Bourbon audience in United States
MetricValue
Female38.4%
Male61.6%
Average age41.4
Estimated audience size1,609,271
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the House of Bourbon audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

36.3%

of the worldwide House of Bourbon audience comes from United States.

Worldwide audience distribution share by country for House of Bourbon
CountryShare
United States36.3%
Italy18.0%
Spain14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House of Bourbon audience in United States is strongest.

Fig. 05

Top regions by affinity

House of Bourbon fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K3.57×
02Illinois~200K3.13×
03Missouri~40K1.72×
04Louisiana~30K1.22×
05Indiana~30K1.16×
06New York~100K1.15×
07Washington, District of Columbia~5K1.10×
08Florida~100K1.09×
09Alaska~4K1.05×
10New Hampshire~7K1.04×
11Vermont~3K1.04×
12Rhode Island~5K1.03×
13North Dakota~3K1.02×
14South Dakota~4K1.00×
15Virginia~40K0.99×
16Massachusetts~30K0.98×
17Montana~4K0.98×
18Alabama~20K0.97×
19Maine~6K0.97×
20Connecticut~20K0.95×
21Delaware~4K0.95×
22Oregon~20K0.94×
23West Virginia~7K0.94×
24Mississippi~10K0.93×
25Kansas~10K0.92×
26Nebraska~7K0.92×
27Hawaii~6K0.92×
28New Jersey~40K0.91×
29Tennessee~30K0.91×
30Maryland~30K0.91×
31New Mexico~7K0.91×
32Idaho~7K0.91×
33Oklahoma~20K0.90×
34Arkansas~10K0.89×
35Georgia~40K0.88×
36Washington~30K0.88×
37South Carolina~20K0.88×
38Pennsylvania~50K0.87×
39California~200K0.86×
40Iowa~10K0.86×
41Michigan~40K0.84×
42Ohio~40K0.83×
43North Carolina~40K0.83×
44Wisconsin~20K0.83×
45Minnesota~20K0.83×
46Nevada~10K0.83×
47Utah~10K0.83×
48Colorado~20K0.82×
49Arizona~30K0.79×
50Texas~100K0.77×
Fig. 06

Affinity by region

Affinity by region — House of Bourbon, United States
0.77×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House of Bourbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House of Bourbon audience
#·InterestCategoryAffinity×
01Travis FimmelMovies & TV63.54×
02Jennifer Love HewittMovies & TV41.31×
03Tim RothMovies & TV29.16×
04Rosario DawsonMovies & TV28.49×
05Hilary SwankMovies & TV27.97×
06Sam RockwellMovies & TV27.85×
07James FrancoMovies & TV20.30×
08Malt whiskyFood & Beverages14.81×
09Michelle MonaghanMovies & TV14.81×
10Allison JanneyMovies & TV14.81×
11American whiskeyFood & Beverages14.47×
12Michael ShannonMovies & TV13.84×
13Single malt scotchFood & Beverages12.21×
14Single malt whiskyFood & Beverages11.99×
15Bourbon whiskeyFood & Beverages7.07×
16Small batch whiskeyFood & Beverages5.93×
17Anne HathawayMovies & TV4.84×
18Scotch whiskyFood & Beverages4.46×
19NASDAQBusiness & Career3.33×
20Planet FitnessSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House of Bourbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House of Bourbon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.73×
IndividualismJOY1.46×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House of Bourbon audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Pet OwnershipJOY0.69×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House of Bourbon have in United States?

House of Bourbon has an estimated audience of 1,609,271 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of House of Bourbon fans?

38.4% of House of Bourbon fans are female, 61.6% are male, with an average age of 41.4 years.

03

Which brands do House of Bourbon fans like most?

House of Bourbon fans show strongest brand affinity for Jennifer Love Hewitt (41.31×), Travis Fimmel (63.54×), and James Franco (20.3×) over the country average.

04

Where do House of Bourbon fans live in United States?

House of Bourbon fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do House of Bourbon fans also like?

Beyond House of Bourbon itself, the audience over-indexes on Travis Fimmel (63.54×), James Franco (20.3×), Sam Rockwell (27.85×), and Rosario Dawson (28.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See House of Bourbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House of Bourbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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