Idiom Audience in United States

Idiom logo

Idiom has an estimated audience of 1,812,503 people in United States. 74.0% are female, 26.0% are male, average age 45.7. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, The Historian.

The average Idiom fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Idiom audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Idiom fans

Demographic split for Idiom audience in United States
MetricValue
Female74.0%
Male26.0%
Average age45.7
Estimated audience size1,812,503

Audience persona

The typical Idiom fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Idiom in United States
RegionReachAffinity
California227,5071.14×
Florida184,2501.5×
Texas173,4941.11×
New York101,1711×
Georgia68,3041.22×
Pennsylvania63,2911.04×
North Carolina58,6531.08×
Illinois57,8260.96×
Virginia53,6051.21×
Ohio51,5090.92×
New Jersey44,7010.97×
Michigan44,0200.93×
Arizona43,0811.16×
Washington41,5681.14×
Tennessee37,6901.04×
Indiana36,9771.12×
Massachusetts36,9551.03×
Maryland34,0201.09×
South Carolina29,4471.08×
Missouri28,3880.97×
Colorado26,6540.93×
Alabama26,3891.04×
Minnesota25,7130.99×
Oklahoma24,1151.2×
Kentucky21,9450.97×
Louisiana21,4440.92×
Wisconsin21,2750.78×
Oregon21,2511.02×
Connecticut17,2500.95×
Utah16,7051.03×
Mississippi15,6171.05×
Nevada15,3910.88×
Arkansas14,6460.98×
Kansas13,6270.95×
Iowa11,7770.79×
West Virginia9,5521.13×
Hawaii8,7321.12×
Idaho8,6030.95×
Nebraska8,4570.93×
New Mexico8,1250.89×
New Hampshire6,5400.92×
Maine6,2040.96×
Washington, District of Columbia5,7271.05×
Rhode Island4,7630.83×
Montana4,1940.83×
Alaska4,0501.04×
Delaware4,0020.8×
South Dakota3,6580.87×
North Dakota3,5520.95×
Vermont2,5970.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idiom audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Nationality2.99×Politics & Society
The Historian16.48×Literature
Jingoism1.81×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Erie County, New York5.53×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
Geothermal heating4.06×Home & Garden
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Solo climbing2.73×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idiom audience
TraitClusterScore
PatriotismCONSERVATISM3.23
SpiritualityBALANCE2.02
IndulgenceJOY1.85
TravellingTHRILL1.71
Community OrientationOPEN1.7
Family OrientationCONSERVATISM1.64

Worldwide distribution

Worldwide audience distribution share by country for Idiom
CountryShare
United States48.3%
United Kingdom7.6%
Brazil5.6%

See Idiom audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Idiom have in United States?

Idiom has an estimated audience of 1,812,503 people in United States, concentrated in California and Florida.

What is the gender split and age of Idiom fans?

74.0% of Idiom fans are female, 26.0% are male, with an average age of 45.7 years.

Which brands do Idiom fans like most?

Idiom fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Idiom fans live in United States?

Idiom fans in United States are most concentrated in California (reach 227,507), Florida (reach 184,250), and Texas (reach 173,494). These three regions account for the largest share of the active audience.

What other brands do Idiom fans also like?

Beyond Idiom itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Nationality (2.99×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idiom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.