Rascasse Audience Intelligence

In Living Color Audience in United States

A data profile of the people who buy, follow and care about In Living Color in United States — modelled from more than twelve digital signal sources. In Living Color has an estimated audience of 802,010 people in United States.

#92among Comedy in United States#2268among Movie / TV Show / Series in United States#5093in Movies & TV

The average In Living Color fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Borat, Christopher Walken, Jim Carrey, with strongest over-indexing on Borat (58.6× the country average).

Demographically, the In Living Color audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In Living Color fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Borat.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In Living Color profile in United States.

Audience size
802K
in United States
Gender
49.4%♀
50.6% male
Age
40.3
average years
Country rank
#27412
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In Living Color viewers

49.4% are female, 50.6% are male, average age 40.3.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for In Living Color audience in United States
MetricValue
Female49.4%
Male50.6%
Average age40.3
Estimated audience size802,010
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the In Living Color audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

77.2%

of the worldwide In Living Color audience comes from United States.

Worldwide audience distribution share by country for In Living Color
CountryShare
United States77.2%
Canada3.6%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In Living Color audience in United States is strongest.

Fig. 05

Top regions by affinity

In Living Color fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.39×
02Georgia~30K1.38×
03Mississippi~9K1.36×
04Maryland~20K1.32×
05Alabama~10K1.27×
06South Carolina~10K1.23×
07North Carolina~30K1.22×
08Delaware~3K1.22×
09Tennessee~20K1.19×
10Oklahoma~10K1.19×
11Michigan~20K1.15×
12Kentucky~10K1.15×
13Nevada~9K1.14×
14Arkansas~8K1.14×
15Virginia~20K1.12×
16Missouri~10K1.12×
17Ohio~30K1.11×
18Washington, District of Columbia~3K1.11×
19Illinois~30K1.10×
20Indiana~20K1.10×
21Florida~60K1.03×
22Texas~70K1.02×
23Pennsylvania~30K1.02×
24Connecticut~8K1.01×
25West Virginia~4K1.01×
26Rhode Island~3K1.00×
27New York~40K0.99×
28Oregon~9K0.99×
29California~90K0.96×
30Arizona~20K0.96×
31Washington~20K0.95×
32Kansas~6K0.95×
33New Jersey~20K0.94×
34New Mexico~4K0.94×
35Iowa~6K0.90×
36Nebraska~4K0.89×
37Colorado~10K0.87×
38Wisconsin~10K0.87×
39Alaska~1K0.85×
40Montana~2K0.84×
41Massachusetts~10K0.83×
42New Hampshire~3K0.83×
43Idaho~3K0.81×
44Vermont~1K0.81×
45Maine~2K0.79×
46Minnesota~9K0.78×
47North Dakota~1K0.77×
48Hawaii~3K0.76×
49South Dakota~1K0.73×
50Utah~5K0.72×
Fig. 06

Affinity by region

Affinity by region — In Living Color, United States
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In Living Color audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In Living Color audience
#·InterestCategoryAffinity×
01BoratMovies & TV58.60×
02Christopher WalkenMovies & TV39.06×
03ZoolanderMovies & TV37.44×
04The A-TeamMovies & TV33.30×
05Tony DanzaMovies & TV32.95×
06OutkastMusic & Radio29.25×
07The DepartedMovies & TV27.88×
08Jonah HillMovies & TV26.19×
09Langston HughesLiterature25.84×
10Kevin SmithMovies & TV25.43×
11Robert PlantMusic & Radio24.98×
12Joan JettMusic & Radio24.45×
13Arrested Development (TV series)Movies & TV23.36×
14Steve CarellMovies & TV21.52×
15Anna FarisMovies & TV20.00×
16Jim CarreyMovies & TV18.01×
17Beverly Hills, 90210Movies & TV15.97×
18Chevy ChaseMovies & TV14.69×
19Bill MurrayMovies & TV13.87×
20Rachel McAdamsMovies & TV9.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In Living Color audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In Living Color audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
SpiritualityBALANCE1.58×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In Living Color audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In Living Color have in United States?

In Living Color has an estimated audience of 802,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of In Living Color viewers?

49.4% of In Living Color fans are female, 50.6% are male, with an average age of 40.3 years.

03

Which brands do In Living Color fans like most?

In Living Color fans show strongest brand affinity for Borat (58.6×), Christopher Walken (39.06×), and Jim Carrey (18.01×) over the country average.

04

Where do In Living Color fans live in United States?

In Living Color fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do In Living Color fans also like?

Beyond In Living Color itself, the audience over-indexes on Christopher Walken (39.06×), Jim Carrey (18.01×), Jonah Hill (26.19×), and Zoolander (37.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See In Living Color audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In Living Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →