In Living Color Audience in United States

In Living Color has an estimated audience of 802,315 people in United States. 49.4% are female, 50.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Ben Stiller, Borat, Jim Carrey, Christopher Walken, Ace Ventura.

The average In Living Color fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ben Stiller, Borat, Jim Carrey, with strongest over-indexing on Ben Stiller (49.33× the country average). Demographically, the In Living Color audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of In Living Color fans

Demographic split for In Living Color audience in United States
MetricValue
Female49.4%
Male50.6%
Average age40.3
Estimated audience size802,315

Audience persona

The typical In Living Color fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Ben Stiller.

Top regions in United States

Top regions ranked by reach for In Living Color in United States
RegionReachAffinity
California87,7460.99×
Texas75,2601.09×
Florida58,7691.08×
New York47,1881.05×
Georgia36,0071.46×
Illinois31,2261.17×
North Carolina30,9331.28×
Ohio28,9951.17×
Pennsylvania28,3881.05×
Michigan25,2571.2×
Virginia22,9641.18×
New Jersey19,9240.98×
Tennessee19,5211.21×
Maryland18,5751.35×
Indiana16,9271.15×
Arizona16,1580.99×
Washington15,9550.99×
South Carolina15,2641.26×
Alabama14,5241.3×
Missouri14,4981.12×
Louisiana14,3711.39×
Massachusetts13,4880.85×
Kentucky11,7801.17×
Colorado11,4920.91×
Oklahoma10,9781.23×
Wisconsin10,3900.86×
Mississippi9,0821.37×
Nevada8,9811.16×
Oregon8,8660.96×
Minnesota8,8180.77×
Connecticut8,0451×
Arkansas7,3511.11×
Kansas6,1230.97×
Iowa5,9520.9×
Utah4,8470.67×
New Mexico3,6380.9×
West Virginia3,5900.96×
Nebraska3,4860.87×
Idaho2,9240.73×
Washington, District of Columbia2,6481.1×
Delaware2,6261.19×
Hawaii2,4760.72×
Rhode Island2,4350.95×
New Hampshire2,3040.73×
Maine1,9700.69×
Montana1,6030.72×
Alaska1,1730.68×
South Dakota1,0000.54×
North Dakota9920.6×
Vermont9200.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In Living Color audience
BrandAffinityCategory
Ben Stiller49.33×Movies & TV
Borat66.45×Movies & TV
Jim Carrey22.22×Movies & TV
Christopher Walken36.35×Movies & TV
Ace Ventura104.04×Movies & TV
Tony Danza44.67×Movies & TV
Zoolander33.25×Movies & TV
Robert Plant28.47×Music & Radio
Outkast39.25×Music & Radio
Chevy Chase18.61×Movies & TV
Jonah Hill19.89×Movies & TV
Napoleon Dynamite18.99×Movies & TV
Anna Faris20×Movies & TV
PSV Eindhoven46.56×Sports
Joan Jett26.84×Music & Radio
Steve Carell15.93×Movies & TV
Bernie Mac19.77×Movies & TV
The A-Team37.27×Movies & TV
The Departed17.42×Movies & TV
Bill Murray14.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In Living Color audience
TraitClusterScore
PatriotismCONSERVATISM2.03
SpiritualityBALANCE1.42
Community OrientationOPEN1.32
ExtroversionTHRILL1.23
TraditionCONSERVATISM1.22
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for In Living Color
CountryShare
United States77.6%
Canada3.6%
Japan2.5%

See In Living Color audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does In Living Color have in United States?

In Living Color has an estimated audience of 802,315 people in United States, concentrated in California and Texas.

What is the gender split and age of In Living Color fans?

49.4% of In Living Color fans are female, 50.6% are male, with an average age of 40.3 years.

Which brands do In Living Color fans like most?

In Living Color fans show strongest brand affinity for Ben Stiller (49.33×), Borat (66.45×), and Jim Carrey (22.22×) over the country average.

Where do In Living Color fans live in United States?

In Living Color fans in United States are most concentrated in California (reach 87,746), Texas (reach 75,260), and Florida (reach 58,769). These three regions account for the largest share of the active audience.

What other brands do In Living Color fans also like?

Beyond In Living Color itself, the audience over-indexes on Borat (66.45×), Jim Carrey (22.22×), Christopher Walken (36.35×), and Ace Ventura (104.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In Living Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.