Indigo Girls Audience in United States
Indigo Girls has an estimated audience of 709,422 people in United States. 61.9% are female, 38.1% are male, average age 46.8. Top brand affinities: Puna, Hawaii, Mukluk, Banca Mediolanum, Elsword, Scratching post.
Top brand affinities include Puna, Hawaii, Mukluk, Banca Mediolanum, with strongest over-indexing on Puna, Hawaii (24.07× the country average). Demographically, the Indigo Girls audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Music & Radio · Type: Person
Demographics of Indigo Girls fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 46.8 |
| Estimated audience size | 709,422 |
Audience persona
The typical Indigo Girls fan in United States is more female, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Puna, Hawaii.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Puna, Hawaii | 24.07× | Travel & Leisure |
| Mukluk | 23.29× | Fashion & Accessoires |
| Banca Mediolanum | 19.55× | Business & Career |
| Elsword | 19.45× | Games |
| Scratching post | 19.07× | Pets & Animals |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Chris Van Hollen | 17.58× | Politics & Society |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Hormones: The Series | 17.49× | Movies & TV |
| Rosie the Riveter | 17.3× | Business & Career |
| Wedgwood | 16.45× | Home & Garden |
| Gerard Reve | 15.76× | Literature |
| Quiberon | 15.45× | Travel & Leisure |
| Cerveja Kaiser | 13.0× | Food & Beverages |
| Wedding Favors shop | 12.67× | Kids & Family |
| Hector Couto | 12.6× | Music & Radio |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Hugh Howey | 11.71× | Literature |
| KiwiCo | 11.7× | Kids & Family |
| University of Oklahoma College of Medicine | 11.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.8 |
| Sustainability | BALANCE | 1.56 |
| Family Orientation | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.41 |
| Design Affinity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.2% |
| Japan | 19.8% |
| United Kingdom | 6.2% |
See Indigo Girls audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Indigo Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.