A data profile of the people who buy, follow and care about Indigo Girls in United States — modelled from more than twelve digital signal sources. Indigo Girls has an estimated audience of 709,422 people in United States.
Indigo Girls has an estimated audience of 709,422 people in United States. 61.9% are female, 38.1% are male, average age 46.8. Top brand affinities: Melissa Etheridge, Brittany Snow, Fiona Apple, Brandi Carlile, Tracy Chapman.
Top brand affinities include Melissa Etheridge, Brittany Snow, Fiona Apple, with strongest over-indexing on Melissa Etheridge (82.01× the country average).
Demographically, the Indigo Girls audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Indigo Girls fan in United States is more female, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Melissa Etheridge.
The key figures that characterise the Indigo Girls profile in United States.
61.9% are female, 38.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 46.8 |
| Estimated audience size | 709,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 7% | |
| 30-39 | 16% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Indigo Girls audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.1% |
| Japan | 18.2% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Indigo Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melissa Etheridge | Music & Radio | 82.01× | ||
| 02 | Fiona Apple | Music & Radio | 41.78× | ||
| 03 | Tracy Chapman | Music & Radio | 33.35× | ||
| 04 | Moby | Music & Radio | 30.17× | ||
| 05 | Bonnie Raitt | Music & Radio | 25.02× | ||
| 06 | Brandi Carlile | Music & Radio | 22.17× | ||
| 07 | Annie Lennox | Music & Radio | 21.22× | ||
| 08 | Joan Baez | Music & Radio | 19.09× | ||
| 09 | Carole King | Music & Radio | 15.94× | ||
| 10 | Brittany Snow | Movies & TV | 15.42× | ||
| 11 | John Denver | Music & Radio | 14.55× | ||
| 12 | Colgate University | Business & Career | 14.34× | ||
| 13 | Sustainable energy | Home & Garden | 8.72× | ||
| 14 | Late-night talk show | Movies & TV | 8.14× | ||
| 15 | Renewable energy | Business & Career | 6.45× | ||
| 16 | Weather forecasting | Home & Garden | 4.77× | ||
| 17 | FedEx | Business & Career | 4.12× | ||
| 18 | Trader Joe's | Shopping | 3.45× | ||
| 19 | Airbnb | Travel & Leisure | 2.90× | ||
| 20 | Internet & Social Media | 2.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.72× | |
| Community Orientation | OPEN | 2.44× | |
| Family Orientation | CONSERVATISM | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.80× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Indigo Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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