Infusion Audience in United States

Infusion logo

Infusion has an estimated audience of 2,345,216 people in United States. 70.3% are female, 29.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Otome game, Arnold Palmer, Layne Staley, Brunello Cucinelli, Software widget.

The average Infusion fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Otome game, Arnold Palmer, Layne Staley, with strongest over-indexing on Otome game (5.8× the country average). Demographically, the Infusion audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Infusion fans

Demographic split for Infusion audience in United States
MetricValue
Female70.3%
Male29.7%
Average age41.6
Estimated audience size2,345,216

Audience persona

The typical Infusion fan in United States is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Otome game.

Top regions in United States

Top regions ranked by reach for Infusion in United States
RegionReachAffinity
California304,6631.18×
Texas201,1381×
Florida176,2661.11×
New York134,4821.03×
Pennsylvania83,3591.06×
North Carolina75,9851.08×
Illinois75,3930.97×
Georgia73,7031.02×
Alabama70,6682.16×
New Jersey63,8441.07×
Arizona62,1971.3×
Ohio60,8340.84×
Michigan59,1030.96×
Washington58,6101.25×
Virginia54,6980.96×
Massachusetts46,6321.01×
Tennessee46,6130.99×
Maryland46,6011.16×
Arkansas42,7262.21×
Missouri41,6471.1×
Indiana39,7870.93×
South Carolina34,8690.99×
Wisconsin33,2240.94×
Colorado31,8070.86×
Louisiana31,3801.04×
Minnesota30,8860.92×
Kentucky26,9510.92×
Oregon25,0390.93×
Oklahoma24,8130.95×
Connecticut24,4571.04×
Mississippi23,3811.21×
Nevada21,0620.93×
Utah18,2230.87×
Kansas17,3770.94×
Iowa17,3540.9×
Nebraska14,3421.22×
Idaho10,4920.89×
New Mexico9,4620.8×
Hawaii8,8910.88×
West Virginia8,7960.81×
Washington, District of Columbia7,7621.1×
New Hampshire7,0460.76×
Maine6,5570.78×
Rhode Island6,0260.81×
Delaware5,3100.82×
Alaska4,6330.92×
Montana4,5700.7×
South Dakota4,4060.81×
North Dakota3,2680.68×
Vermont2,5810.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infusion audience
BrandAffinityCategory
Otome game5.8×Games
Arnold Palmer1.83×Sports
Layne Staley1.76×Music & Radio
Brunello Cucinelli1.9×Fashion & Accessoires
Software widget3.7×Technology & Electronics
Colorado River1.59×Travel & Leisure
Cachorros3.08×Pets & Animals
Kingdom of Judah1.77×Politics & Society
Eli Lilly1.75×Health
Enrique Hernández (baseball)3.38×Sports
Waterford2.05×Travel & Leisure
Solo climbing1.52×Sports
English literature1.51×Literature
Cadbury World2.81×Travel & Leisure
Final Fantasy VII (Famicom)2.88×Games
Further education2.04×Kids & Family
Certified diabetes educator2.69×Business & Career
Fast Five1.63×Movies & TV
Cachorros2.47×Pets & Animals
Bounce (film)2.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infusion audience
TraitClusterScore
IndulgenceJOY1.31
Price SensitivityPREMIUM1.21
CreativityOPEN1.2
Family OrientationCONSERVATISM1.2
Healthy LifestyleBALANCE1.18
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Infusion
CountryShare
United States33.1%
France12.4%
United Kingdom5.0%

See Infusion audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Infusion have in United States?

Infusion has an estimated audience of 2,345,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Infusion fans?

70.3% of Infusion fans are female, 29.7% are male, with an average age of 41.6 years.

Which brands do Infusion fans like most?

Infusion fans show strongest brand affinity for Otome game (5.8×), Arnold Palmer (1.83×), and Layne Staley (1.76×) over the country average.

Where do Infusion fans live in United States?

Infusion fans in United States are most concentrated in California (reach 304,663), Texas (reach 201,138), and Florida (reach 176,266). These three regions account for the largest share of the active audience.

What other brands do Infusion fans also like?

Beyond Infusion itself, the audience over-indexes on Arnold Palmer (1.83×), Layne Staley (1.76×), Brunello Cucinelli (1.9×), and Software widget (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infusion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.