Joe Manchin Audience in United States
Joe Manchin has an estimated audience of 398,596 people in United States. 41.3% are female, 58.7% are male, average age 50.6. Top brand affinities: Hebe, Urban Outfitters, Israel, Pillow, Product design.
Top brand affinities include Hebe, Urban Outfitters, Israel, with strongest over-indexing on Hebe (9× the country average). Demographically, the Joe Manchin audience skews more male with an average age of 50.6, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Joe Manchin fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 50.6 |
| Estimated audience size | 398,596 |
Audience persona
The typical Joe Manchin fan in United States is more male, around 50.6 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 9× | Home & Garden |
| Urban Outfitters | 2.11× | Shopping |
| Israel | 1.88× | Travel & Leisure |
| Pillow | 1.73× | Home & Garden |
| Product design | 1.55× | Business & Career |
| Stamp collecting | 2.95× | Home & Garden |
| Kendra Scott | 1.8× | Fashion & Accessoires |
| Final Fantasy VII (Famicom) | 7.75× | Games |
| Jeep Wagoneer | 3.05× | Cars & Mobility |
| Home staging | 2.8× | Home & Garden |
| Buying and Selling Real Estate | 4× | Home & Garden |
| HydraFacial | 3.95× | Beauty & Wellness |
| Enfamil | 3.12× | Kids & Family |
| Pro-Ject | 1.68× | Music & Radio |
| Hudson, New York | 4.98× | Travel & Leisure |
| Albany County, New York | 4.36× | Travel & Leisure |
| TeachHUB | 1.51× | Business & Career |
| MK | 1.57× | Music & Radio |
| UK garage | 1.99× | Music & Radio |
| Voter registration | 1.72× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Sustainability | BALANCE | 1.83 |
| Need for Security | CONSERVATISM | 1.74 |
| Individualism | JOY | 1.53 |
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.9% |
| United Kingdom | 5.3% |
| Germany | 2.0% |
See Joe Manchin audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
How to read this data
Audience size is the estimated number of people in United States who actively search for Joe Manchin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.