John Steinbeck Audience in United States

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John Steinbeck has an estimated audience of 811,925 people in United States. 64.5% are female, 35.5% are male, average age 47.1. Top regions: California, Texas, New York. Top brand affinities: Home Bargains, Nationality, Historic site, Hawaiian quilt, Dog breed.

The average John Steinbeck fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home Bargains, Nationality, Historic site, with strongest over-indexing on Home Bargains (42.07× the country average). Demographically, the John Steinbeck audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of John Steinbeck fans

Demographic split for John Steinbeck audience in United States
MetricValue
Female64.5%
Male35.5%
Average age47.1
Estimated audience size811,925

Audience persona

The typical John Steinbeck fan in United States is more female, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Home Bargains.

Top regions in United States

Top regions ranked by reach for John Steinbeck in United States
RegionReachAffinity
California153,5151.72×
Texas56,6760.81×
New York54,8181.21×
Florida37,4260.68×
Virginia27,1881.37×
Pennsylvania26,6020.97×
Illinois25,3210.94×
Washington20,8671.28×
Ohio20,8070.83×
North Carolina20,3340.83×
Massachusetts19,4331.21×
Georgia19,0640.76×
Michigan18,4760.87×
New Jersey18,3260.89×
Tennessee15,2360.94×
Colorado14,6141.14×
Arizona14,4180.87×
Indiana13,6750.92×
Oregon13,0091.4×
Missouri12,8810.98×
Maryland12,4190.89×
Minnesota12,2101.05×
Wisconsin10,6450.87×
Nevada9,4161.2×
Connecticut9,2211.13×
South Carolina8,9780.73×
Alabama8,7120.77×
Kentucky8,6640.85×
Oklahoma8,1210.9×
Utah8,0821.11×
Louisiana7,1240.68×
Iowa6,0420.9×
Kansas5,9750.93×
Arkansas5,9490.89×
Mississippi5,5970.84×
Idaho4,4761.1×
Maine3,9961.37×
New Mexico3,7870.93×
New Hampshire3,7541.17×
Nebraska3,7280.92×
Montana3,4411.53×
Washington, District of Columbia3,2031.31×
West Virginia3,0640.81×
Hawaii2,6600.76×
Rhode Island2,6571.03×
Vermont1,8651.31×
Alaska1,7311×
North Dakota1,7211.03×
Delaware1,5020.67×
South Dakota1,4620.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Steinbeck audience
BrandAffinityCategory
Home Bargains42.07×Shopping
Nationality4.94×Politics & Society
Historic site7.03×Arts & Culture
Hawaiian quilt61.78×Fashion & Accessoires
Dog breed1.65×Pets & Animals
Israel2.56×Travel & Leisure
Minnesota2.01×Travel & Leisure
Jingoism2.12×Politics & Society
Elsword15.46×Games
Alaska1.6×Travel & Leisure
Hugh Howey27.01×Literature
Corona (band)4.84×Music & Radio
Natural rubber1.61×Cars & Mobility
Vocal harmony3.28×Music & Radio
Jeep Wagoneer3.5×Cars & Mobility
Home staging3.17×Home & Garden
Nebraska Cornhuskers football2.15×Sports
JamBase6.49×Music & Radio
Non-celiac gluten sensitivity6.35×Health
JDSU1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Steinbeck audience
TraitClusterScore
PatriotismCONSERVATISM1.96
Community OrientationOPEN1.68
TraditionCONSERVATISM1.63
TravellingTHRILL1.61
SustainabilityBALANCE1.56
MindfulnessBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for John Steinbeck
CountryShare
United States48.6%
United Kingdom8.5%
Germany5.7%

See John Steinbeck audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does John Steinbeck have in United States?

John Steinbeck has an estimated audience of 811,925 people in United States, concentrated in California and Texas.

What is the gender split and age of John Steinbeck fans?

64.5% of John Steinbeck fans are female, 35.5% are male, with an average age of 47.1 years.

Which brands do John Steinbeck fans like most?

John Steinbeck fans show strongest brand affinity for Home Bargains (42.07×), Nationality (4.94×), and Historic site (7.03×) over the country average.

Where do John Steinbeck fans live in United States?

John Steinbeck fans in United States are most concentrated in California (reach 153,515), Texas (reach 56,676), and New York (reach 54,818). These three regions account for the largest share of the active audience.

What other brands do John Steinbeck fans also like?

Beyond John Steinbeck itself, the audience over-indexes on Nationality (4.94×), Historic site (7.03×), Hawaiian quilt (61.78×), and Dog breed (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Steinbeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.