Rascasse Audience Intelligence

John Steinbeck Audience in United States

A data profile of the people who buy, follow and care about John Steinbeck in United States — modelled from more than twelve digital signal sources. John Steinbeck has an estimated audience of 869,488 people in United States.

#70among Author in United States#5916among Person in United States#550in Literature

The average John Steinbeck fan in United States is 47.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include T. S. Eliot, Gabriel García Márquez, Isabel Allende, with strongest over-indexing on T. S. Eliot (116.58× the country average).

Demographically, the John Steinbeck audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Steinbeck fan in United States is more female, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for T. S. Eliot.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Steinbeck profile in United States.

Audience size
869K
in United States
Gender
64.5%♀
35.5% male
Age
47.1
average years
Country rank
#25967
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Steinbeck fans

64.5% are female, 35.5% are male, average age 47.1.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for John Steinbeck audience in United States
MetricValue
Female64.5%
Male35.5%
Average age47.1
Estimated audience size869,488
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the John Steinbeck audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3912%
40-4918%
50+48%
Fig. 04

Worldwide distribution

48.9%

of the worldwide John Steinbeck audience comes from United States.

Worldwide audience distribution share by country for John Steinbeck
CountryShare
United States48.9%
United Kingdom8.3%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Steinbeck audience in United States is strongest.

Fig. 05

Top regions by affinity

John Steinbeck fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.71×
02Montana~3K1.52×
03Virginia~30K1.33×
04Oregon~10K1.31×
05Maine~4K1.28×
06Vermont~2K1.24×
07Idaho~5K1.19×
08Washington~20K1.17×
09Massachusetts~20K1.16×
10New Hampshire~4K1.16×
11Washington, District of Columbia~3K1.14×
12New York~50K1.13×
13Utah~8K1.13×
14Connecticut~9K1.12×
15North Dakota~2K1.12×
16Colorado~10K1.06×
17Kansas~7K1.03×
18Alaska~2K1.03×
19Pennsylvania~30K1.01×
20Missouri~10K1.01×
21Nevada~8K1.01×
22Nebraska~4K1.01×
23Minnesota~10K1.00×
24Rhode Island~3K1.00×
25South Dakota~2K0.99×
26Oklahoma~9K0.95×
27New Jersey~20K0.93×
28Indiana~10K0.93×
29Arkansas~6K0.93×
30Iowa~6K0.93×
31Illinois~20K0.92×
32New Mexico~4K0.92×
33Michigan~20K0.91×
34Arizona~10K0.90×
35Kentucky~9K0.90×
36Tennessee~10K0.88×
37Mississippi~6K0.88×
38West Virginia~3K0.88×
39Wisconsin~10K0.87×
40Texas~60K0.85×
41Ohio~20K0.85×
42North Carolina~20K0.85×
43Maryland~10K0.82×
44Alabama~9K0.81×
45Hawaii~3K0.80×
46South Carolina~9K0.75×
47Georgia~20K0.74×
48Delaware~2K0.74×
49Louisiana~8K0.73×
50Florida~30K0.62×
Fig. 06

Affinity by region

Affinity by region — John Steinbeck, United States
0.62×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Steinbeck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Steinbeck audience
#·InterestCategoryAffinity×
01Gabriel García MárquezLiterature123.24×
02T. S. EliotLiterature116.58×
03Isabel AllendeLiterature71.81×
04Albert CamusLiterature36.71×
05James JoyceLiterature26.97×
06VoltaireLiterature20.00×
07Ernest HemingwayLiterature19.00×
08Mark TwainLiterature18.10×
09Harlan CobenLiterature12.94×
10Sustainable energyHome & Garden8.36×
11Meryl StreepMovies & TV7.73×
12Web serverTechnology & Electronics6.15×
13Renewable energyBusiness & Career6.11×
14Robert RedfordMovies & TV4.97×
15Matthew McConaugheyMovies & TV4.85×
16FedExBusiness & Career4.50×
17Diane KeatonMovies & TV3.98×
18Mortgage loansBusiness & Career2.44×
19AirbnbTravel & Leisure2.07×
20PinterestInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Steinbeck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Steinbeck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
SustainabilityBALANCE2.51×
IndividualismJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Steinbeck audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Steinbeck have in United States?

John Steinbeck has an estimated audience of 869,488 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Steinbeck fans?

64.5% of John Steinbeck fans are female, 35.5% are male, with an average age of 47.1 years.

03

Which brands do John Steinbeck fans like most?

John Steinbeck fans show strongest brand affinity for T. S. Eliot (116.58×), Gabriel García Márquez (123.24×), and Isabel Allende (71.81×) over the country average.

04

Where do John Steinbeck fans live in United States?

John Steinbeck fans in United States are most concentrated in California (reach ~200K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do John Steinbeck fans also like?

Beyond John Steinbeck itself, the audience over-indexes on Gabriel García Márquez (123.24×), Isabel Allende (71.81×), Sustainable energy (8.36×), and Renewable energy (6.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Steinbeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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