K–12 (education) Audience in United States

K–12 (education) logo

K–12 (education) has an estimated audience of 2,487,606 people in United States. 74.2% are female, 25.8% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average K–12 (education) fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the K–12 (education) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of K–12 (education) fans

Demographic split for K–12 (education) audience in United States
MetricValue
Female74.2%
Male25.8%
Average age41.5
Estimated audience size2,487,606

Audience persona

The typical K–12 (education) fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for K–12 (education) in United States
RegionReachAffinity
Texas531,0712.48×
California268,2330.98×
Florida196,0051.16×
Ohio142,7411.86×
Indiana115,9572.55×
Michigan102,1901.57×
North Carolina92,1171.23×
Virginia86,6341.43×
Tennessee83,7761.68×
Alabama82,2402.37×
South Carolina72,6891.94×
Missouri64,3291.6×
Washington58,4201.17×
Arizona55,5241.09×
Louisiana55,0941.72×
Oklahoma51,5721.87×
Arkansas50,7512.48×
Kentucky47,5411.52×
Georgia47,3870.62×
Pennsylvania42,3020.51×
New York38,3230.28×
Colorado35,4020.9×
Illinois33,7080.41×
Wisconsin30,7150.82×
New Mexico28,3342.27×
Minnesota24,5350.69×
West Virginia22,7971.97×
Kansas22,1351.13×
Oregon20,6020.72×
Maryland18,0980.42×
New Jersey17,0550.27×
Idaho16,8951.35×
Iowa16,2180.79×
Utah14,9190.67×
Nevada13,3590.56×
Mississippi10,7370.52×
Massachusetts10,5770.22×
Connecticut6,3610.25×
Wyoming5,3441.45×
Washington, District of Columbia3,7140.5×
Nebraska3,3710.27×
Hawaii2,8050.26×
Maine2,6140.29×
South Dakota2,3480.41×
Montana1,9910.29×
New Hampshire1,9870.2×
North Dakota1,8240.36×
Rhode Island1,7720.22×
Delaware1,7290.25×
Alaska1,2880.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for K–12 (education) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Saving2.1×Business & Career
WFTS-TV3.93×Movies & TV
Solo climbing4.25×Sports
Parral, Chihuahua9.05×Travel & Leisure
Nurse education1.58×Kids & Family
Evan Tanner16.6×Sports
Necktie2.17×Fashion & Accessoires
Fox & Friends2.16×Movies & TV
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.14×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by K–12 (education) audience
TraitClusterScore
Family OrientationCONSERVATISM2.04
Need for SecurityCONSERVATISM1.63
Career OrientationPOWER1.41
Community OrientationOPEN1.34
Price SensitivityPREMIUM1.34
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for K–12 (education)
CountryShare
United States49.9%
India3.2%
Philippines2.3%

See K–12 (education) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does K–12 (education) have in United States?

K–12 (education) has an estimated audience of 2,487,606 people in United States, concentrated in Texas and California.

What is the gender split and age of K–12 (education) fans?

74.2% of K–12 (education) fans are female, 25.8% are male, with an average age of 41.5 years.

Which brands do K–12 (education) fans like most?

K–12 (education) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do K–12 (education) fans live in United States?

K–12 (education) fans in United States are most concentrated in Texas (reach 531,071), California (reach 268,233), and Florida (reach 196,005). These three regions account for the largest share of the active audience.

What other brands do K–12 (education) fans also like?

Beyond K–12 (education) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for K–12 (education). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.