Kara Swisher Audience in United States

Kara Swisher has an estimated audience of 541,383 people in United States. 52.4% are female, 47.6% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Casey Neistat, Alex Morgan, Peter Thiel, Alison Brie, The UPS Store.

The average Kara Swisher fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Casey Neistat, Alex Morgan, Peter Thiel, with strongest over-indexing on Casey Neistat (99.39× the country average). Demographically, the Kara Swisher audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Kara Swisher fans

Demographic split for Kara Swisher audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.8
Estimated audience size541,383

Audience persona

The typical Kara Swisher fan in United States is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casey Neistat.

Top regions in United States

Top regions ranked by reach for Kara Swisher in United States
RegionReachAffinity
California86,8711.46×
New York53,4261.77×
Texas29,7760.64×
Florida28,6200.78×
Illinois22,0671.22×
Massachusetts20,0891.88×
Pennsylvania19,2011.05×
Washington17,2191.59×
New Jersey16,7681.22×
Virginia16,0331.22×
North Carolina13,9500.86×
Ohio13,6540.82×
Maryland12,5011.34×
Michigan12,3670.87×
Georgia12,2850.74×
Colorado11,2431.32×
Oregon10,9361.76×
Minnesota10,3111.33×
Arizona9,7350.88×
Connecticut7,9261.46×
Wisconsin7,7650.95×
Tennessee7,6300.7×
Missouri7,5490.87×
Indiana6,7850.69×
Washington, District of Columbia6,3353.89×
South Carolina5,0590.62×
Kentucky4,1800.62×
Nevada4,0660.78×
Utah3,6460.75×
Louisiana3,6330.52×
Alabama3,4840.46×
Oklahoma3,2050.53×
Kansas3,0890.72×
Iowa3,0800.69×
Maine2,7791.43×
New Hampshire2,6251.23×
New Mexico2,4300.89×
Idaho2,1570.79×
Arkansas2,1210.48×
Rhode Island2,1111.23×
Nebraska2,1110.78×
Hawaii1,8380.79×
Vermont1,4771.55×
Montana1,4630.97×
Mississippi1,4370.32×
Delaware1,3980.94×
West Virginia1,2150.48×
Alaska6900.6×
South Dakota6100.49×
North Dakota5080.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kara Swisher audience
BrandAffinityCategory
Casey Neistat99.39×Movies & TV
Alex Morgan48.78×Sports
Peter Thiel20×Business & Career
Alison Brie20×Movies & TV
The UPS Store6.33×Shopping
Sharon Osbourne15.41×Movies & TV
Sundar Pichai41.93×Business & Career
Megan Rapinoe37.34×Sports
Emmy Rossum17.57×Movies & TV
MongoDB41.93×Technology & Electronics
Dropbox (service)12.04×Technology & Electronics
Kate Upton19.68×Fashion & Accessoires
Aaron Paul20×Movies & TV
Kia Sportage20×Cars & Mobility
Pitney Bowes32.39×Technology & Electronics
Natalie Dormer20×Movies & TV
Anna Faris14.01×Movies & TV
Ticketmaster4.71×Travel & Leisure
Erin Andrews20×Sports
AngelList28.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kara Swisher audience
TraitClusterScore
Early Adopter MentalityPOWER2.73
LGBTQ+ IdentityOPEN2.02
Need for SecurityCONSERVATISM1.76
SustainabilityBALANCE1.5
Risk AppetiteTHRILL1.48
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Kara Swisher
CountryShare
United States74.2%
Canada9.4%
United Kingdom3.0%

See Kara Swisher audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Kara Swisher have in United States?

Kara Swisher has an estimated audience of 541,383 people in United States, concentrated in California and New York.

What is the gender split and age of Kara Swisher fans?

52.4% of Kara Swisher fans are female, 47.6% are male, with an average age of 36.8 years.

Which brands do Kara Swisher fans like most?

Kara Swisher fans show strongest brand affinity for Casey Neistat (99.39×), Alex Morgan (48.78×), and Peter Thiel (20×) over the country average.

Where do Kara Swisher fans live in United States?

Kara Swisher fans in United States are most concentrated in California (reach 86,871), New York (reach 53,426), and Texas (reach 29,776). These three regions account for the largest share of the active audience.

What other brands do Kara Swisher fans also like?

Beyond Kara Swisher itself, the audience over-indexes on Alex Morgan (48.78×), Peter Thiel (20×), Alison Brie (20×), and The UPS Store (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kara Swisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.