Rascasse Audience Intelligence

Kara Swisher Audience in United States

A data profile of the people who buy, follow and care about Kara Swisher in United States — modelled from more than twelve digital signal sources. Kara Swisher has an estimated audience of 689,013 people in United States.

#15among Journalist in United States#7114among Person in United States#5614in Movies & TV

The average Kara Swisher fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include AngelList, Casey Neistat, Peter Thiel, with strongest over-indexing on AngelList (74.53× the country average).

Demographically, the Kara Swisher audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kara Swisher fan in United States is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AngelList.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kara Swisher profile in United States.

Audience size
689K
in United States
Gender
52.4%♀
47.6% male
Age
36.8
average years
Country rank
#30211
Person in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kara Swisher fans

52.4% are female, 47.6% are male, average age 36.8.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Kara Swisher audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.8
Estimated audience size689,013
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Kara Swisher audience in United States
Age bracketShare%
16-1931%
20-2915%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Kara Swisher audience comes from United States.

Worldwide audience distribution share by country for Kara Swisher
CountryShare
United States76.6%
Canada9.7%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kara Swisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Kara Swisher fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.80×
02Massachusetts~20K1.81×
03New York~50K1.63×
04Vermont~2K1.62×
05Oregon~10K1.61×
06Washington~20K1.52×
07Connecticut~8K1.49×
08Maine~3K1.40×
09California~80K1.37×
10Minnesota~10K1.35×
11Maryland~10K1.30×
12New Hampshire~3K1.29×
13Colorado~10K1.27×
14New Jersey~20K1.25×
15Rhode Island~2K1.21×
16Illinois~20K1.19×
17Virginia~20K1.16×
18Pennsylvania~20K1.13×
19Delaware~2K1.09×
20Montana~2K1.01×
21Wisconsin~8K0.99×
22New Mexico~3K0.99×
23Michigan~10K0.94×
24Idaho~2K0.89×
25Arizona~10K0.88×
26Hawaii~2K0.87×
27North Carolina~10K0.85×
28Florida~30K0.84×
29Ohio~10K0.84×
30Missouri~7K0.84×
31Nebraska~2K0.84×
32Nevada~4K0.81×
33Kansas~3K0.80×
34Alaska<1K0.80×
35Utah~4K0.79×
36Iowa~3K0.75×
37Tennessee~8K0.74×
38South Dakota<1K0.74×
39North Dakota<1K0.74×
40Georgia~10K0.73×
41Indiana~7K0.71×
42South Carolina~6K0.71×
43Kentucky~5K0.69×
44West Virginia~2K0.69×
45Louisiana~5K0.65×
46Texas~30K0.62×
47Oklahoma~4K0.61×
48Arkansas~3K0.61×
49Alabama~4K0.58×
50Mississippi~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Kara Swisher, United States
0.55×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kara Swisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kara Swisher audience
#·InterestCategoryAffinity×
01Casey NeistatMovies & TV108.25×
02AngelListBusiness & Career74.53×
03MongoDBTechnology & Electronics38.91×
04Sundar PichaiBusiness & Career32.83×
05Kate UptonFashion & Accessoires32.73×
06Megan RapinoeSports28.84×
07Peter ThielBusiness & Career20.00×
08Alison BrieMovies & TV20.00×
09Seth GreenMovies & TV20.00×
10Jaden SmithMovies & TV19.98×
11Sophia BushMovies & TV18.07×
12Patricia ArquetteMovies & TV17.15×
13Dropbox (service)Technology & Electronics17.00×
14Emmy RossumMovies & TV16.05×
15Olivia MunnMovies & TV14.98×
16Late-night talk showMovies & TV13.77×
17Sharon OsbourneMovies & TV13.55×
18Web serverTechnology & Electronics12.44×
19The UPS StoreShopping5.25×
20TicketmasterTravel & Leisure4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kara Swisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kara Swisher audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.66×
Need for SecurityCONSERVATISM2.14×
SpiritualityBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kara Swisher audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kara Swisher have in United States?

Kara Swisher has an estimated audience of 689,013 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kara Swisher fans?

52.4% of Kara Swisher fans are female, 47.6% are male, with an average age of 36.8 years.

03

Which brands do Kara Swisher fans like most?

Kara Swisher fans show strongest brand affinity for AngelList (74.53×), Casey Neistat (108.25×), and Peter Thiel (20×) over the country average.

04

Where do Kara Swisher fans live in United States?

Kara Swisher fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kara Swisher fans also like?

Beyond Kara Swisher itself, the audience over-indexes on Casey Neistat (108.25×), Peter Thiel (20×), Kate Upton (32.73×), and Alison Brie (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kara Swisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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