Rascasse Audience Intelligence

LegalZoom Target Market in United States

A data profile of the people who buy, follow and care about LegalZoom in United States — modelled from more than twelve digital signal sources. LegalZoom has an estimated audience of 729,469 people in United States.

#3007among Brand in United States#856in Technology & Electronics

The average LegalZoom fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include LexisNexis, Fried Green Tomatoes, Tamar & Vince, with strongest over-indexing on LexisNexis (157.46× the country average).

Demographically, the LegalZoom audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LegalZoom fan in United States is more male, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for LexisNexis.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LegalZoom profile in United States.

Audience size
729K
in United States
Gender
41.2%♀
58.8% male
Age
41.8
average years
Country rank
#29153
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LegalZoom

41.2% are female, 58.8% are male, average age 41.8.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for LegalZoom audience in United States
MetricValue
Female41.2%
Male58.8%
Average age41.8
Estimated audience size729,469
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the LegalZoom audience in United States
Age bracketShare%
16-199%
20-2920%
30-3924%
40-4930%
50+18%
Fig. 04

Worldwide distribution

81.9%

of the worldwide LegalZoom audience comes from United States.

Worldwide audience distribution share by country for LegalZoom
CountryShare
United States81.9%
China4.4%
India1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LegalZoom audience in United States is strongest.

Fig. 05

Top regions by affinity

LegalZoom customers by region in United States
#RegionReachAffinity×
01California~200K2.07×
02Texas~100K1.62×
03New York~70K1.58×
04Nevada~10K1.44×
05New Jersey~30K1.39×
06Georgia~30K1.32×
07Washington, District of Columbia~3K1.31×
08Maine~3K1.28×
09Florida~60K1.26×
10Pennsylvania~30K1.22×
11North Carolina~30K1.19×
12Maryland~20K1.19×
13Virginia~20K1.17×
14Arizona~20K1.17×
15Delaware~2K1.08×
16South Carolina~10K1.06×
17Alabama~10K1.06×
18Nebraska~4K1.05×
19Tennessee~20K1.01×
20Connecticut~8K1.00×
21Washington~10K0.99×
22Idaho~4K0.99×
23New Hampshire~3K0.98×
24Massachusetts~10K0.97×
25Utah~7K0.97×
26Arkansas~6K0.95×
27Hawaii~3K0.95×
28Colorado~10K0.93×
29Oregon~8K0.92×
30New Mexico~3K0.92×
31Illinois~20K0.91×
32Louisiana~9K0.89×
33Montana~2K0.87×
34Iowa~5K0.86×
35Michigan~20K0.85×
36Oklahoma~7K0.84×
37Alaska~1K0.84×
38Missouri~10K0.83×
39Rhode Island~2K0.82×
40North Dakota~1K0.82×
41Vermont~1K0.82×
42Ohio~20K0.80×
43Indiana~10K0.78×
44Kansas~5K0.77×
45Wisconsin~9K0.75×
46Mississippi~5K0.73×
47South Dakota~1K0.72×
48West Virginia~2K0.70×
49Minnesota~7K0.67×
50Kentucky~6K0.67×
Fig. 06

Affinity by region

Affinity by region — LegalZoom, United States
0.67×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LegalZoom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LegalZoom audience
#·InterestCategoryAffinity×
01Tamar & VinceMovies & TV219.29×
02LexisNexisBusiness & Career157.46×
03Anzac DayPolitics & Society146.42×
04Rocket LawyerTechnology & Electronics101.49×
05Pandora HeartsLiterature77.74×
06FindLawBusiness & Career76.05×
07Fried Green TomatoesMovies & TV69.65×
08BucketheadMusic & Radio50.39×
09The One (2001 film)Movies & TV48.44×
10Dear John (2010 film)Movies & TV44.84×
11The Vow (2012 film)Movies & TV43.92×
12Genome ResearchHealth40.52×
13Sundar PichaiBusiness & Career20.72×
14Roman HolidayMovies & TV17.31×
15American Bar AssociationBusiness & Career16.78×
16Larry EllisonBusiness & Career15.09×
17I AMMusic & Radio14.83×
18Peter ThielBusiness & Career14.30×
19DaughtersMusic & Radio11.92×
20SentencedMusic & Radio10.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LegalZoom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LegalZoom audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.34×
Luxury OrientationPREMIUM1.29×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LegalZoom audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
TraditionCONSERVATISM0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LegalZoom's target market in United States?

LegalZoom's target market in United States covers an estimated 729,469 people, concentrated in California and Texas.

02

What is the gender split and age of LegalZoom customers?

41.2% of the LegalZoom audience are female, 58.8% are male, with an average age of 41.8 years.

03

Which brands do LegalZoom fans like most?

LegalZoom fans show strongest brand affinity for LexisNexis (157.46×), Fried Green Tomatoes (69.65×), and Tamar & Vince (219.29×) over the country average.

04

Where do LegalZoom fans live in United States?

LegalZoom fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do LegalZoom fans also like?

Beyond LegalZoom itself, the audience over-indexes on Fried Green Tomatoes (69.65×), Tamar & Vince (219.29×), Rocket Lawyer (101.49×), and Anzac Day (146.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See LegalZoom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LegalZoom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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