LegalZoom Audience in United States

LegalZoom logo

LegalZoom has an estimated audience of 752,541 people in United States. 41.2% are female, 58.8% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: LexisNexis, Tamar & Vince, Fried Green Tomatoes, Rocket Lawyer, Anzac Day.

The average LegalZoom fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LexisNexis, Tamar & Vince, Fried Green Tomatoes, with strongest over-indexing on LexisNexis (157.46× the country average). Demographically, the LegalZoom audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of LegalZoom fans

Demographic split for LegalZoom audience in United States
MetricValue
Female41.2%
Male58.8%
Average age41.8
Estimated audience size752,541

Audience persona

The typical LegalZoom fan in United States is more male, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for LexisNexis.

Top regions in United States

Top regions ranked by reach for LegalZoom in United States
RegionReachAffinity
California178,9952.16×
Texas114,3121.77×
New York69,5911.65×
Florida66,1771.3×
Georgia31,7551.37×
Pennsylvania31,4211.24×
New Jersey27,9391.46×
North Carolina27,8951.23×
Illinois23,8400.95×
Virginia22,3221.22×
Ohio19,0370.82×
Arizona18,1531.18×
Michigan16,9420.86×
Tennessee15,6941.04×
Maryland15,4371.19×
Washington15,1221×
Massachusetts14,6070.99×
South Carolina12,3011.09×
Colorado11,1810.94×
Indiana10,6780.78×
Nevada10,1891.4×
Alabama10,1680.97×
Missouri9,7080.8×
Louisiana8,7720.9×
Wisconsin8,1530.72×
Oregon7,8240.91×
Connecticut7,4610.99×
Minnesota7,0340.65×
Oklahoma6,9830.84×
Utah6,6420.99×
Kentucky6,1890.66×
Arkansas5,9310.96×
Iowa5,3640.87×
Kansas4,2120.71×
Mississippi4,2090.68×
Nebraska3,9461.05×
Idaho3,6230.96×
Maine3,3571.25×
New Mexico3,2620.86×
Washington, District of Columbia3,0501.35×
Hawaii2,8230.87×
New Hampshire2,6880.91×
Delaware2,2011.06×
West Virginia1,9100.55×
Rhode Island1,7450.73×
Montana1,6210.78×
North Dakota1,0850.7×
Alaska1,0750.67×
South Dakota9380.54×
Vermont9230.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LegalZoom audience
BrandAffinityCategory
LexisNexis157.46×Business & Career
Tamar & Vince219.29×Movies & TV
Fried Green Tomatoes69.65×Movies & TV
Rocket Lawyer101.49×Technology & Electronics
Anzac Day146.42×Politics & Society
Buckethead50.39×Music & Radio
The Vow (2012 film)43.92×Movies & TV
Peter Thiel14.3×Business & Career
Dear John (2010 film)44.84×Movies & TV
Pandora Hearts77.74×Literature
The One (2001 film)48.44×Movies & TV
Larry Ellison15.09×Business & Career
FindLaw76.05×Business & Career
American Bar Association16.78×Business & Career
I AM14.83×Music & Radio
Sundar Pichai20.72×Business & Career
Genome Research40.52×Health
Ambit Energy20×Home & Garden
Sentenced10.26×Music & Radio
Head-on collision13.07×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LegalZoom audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
Early Adopter MentalityPOWER1.7
Career OrientationPOWER1.48
Family OrientationCONSERVATISM1.47
TravellingTHRILL1.43
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for LegalZoom
CountryShare
United States82.3%
China4.3%
India1.2%

See LegalZoom audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does LegalZoom have in United States?

LegalZoom has an estimated audience of 752,541 people in United States, concentrated in California and Texas.

What is the gender split and age of LegalZoom fans?

41.2% of LegalZoom fans are female, 58.8% are male, with an average age of 41.8 years.

Which brands do LegalZoom fans like most?

LegalZoom fans show strongest brand affinity for LexisNexis (157.46×), Tamar & Vince (219.29×), and Fried Green Tomatoes (69.65×) over the country average.

Where do LegalZoom fans live in United States?

LegalZoom fans in United States are most concentrated in California (reach 178,995), Texas (reach 114,312), and New York (reach 69,591). These three regions account for the largest share of the active audience.

What other brands do LegalZoom fans also like?

Beyond LegalZoom itself, the audience over-indexes on Tamar & Vince (219.29×), Fried Green Tomatoes (69.65×), Rocket Lawyer (101.49×), and Anzac Day (146.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LegalZoom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.