The Vow (2012 film) Audience in United States

The Vow (2012 film) logo

The Vow (2012 film) has an estimated audience of 745,943 people in United States. 79.9% are female, 20.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Brown County, Wisconsin, Elsword, Dog breed, Jingoism.

The average The Vow (2012 film) fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Brown County, Wisconsin, Elsword, with strongest over-indexing on Hooked on Phonics (35.53× the country average). Demographically, the The Vow (2012 film) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of The Vow (2012 film) fans

Demographic split for The Vow (2012 film) audience in United States
MetricValue
Female79.9%
Male20.1%
Average age39.1
Estimated audience size745,943

Audience persona

The typical The Vow (2012 film) fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for The Vow (2012 film) in United States
RegionReachAffinity
California94,3661.15×
Texas75,9421.18×
Florida47,4480.94×
New York40,1540.96×
Illinois26,6591.07×
Pennsylvania24,3510.97×
Ohio22,2180.97×
North Carolina21,3610.95×
Georgia21,1880.92×
Michigan18,7870.96×
New Jersey18,1640.96×
Arizona17,9151.18×
Virginia17,5180.96×
Tennessee15,1101.01×
Washington14,9581×
Massachusetts14,3470.98×
Indiana13,6721×
Colorado12,2841.04×
Missouri11,9490.99×
Maryland11,1580.87×
Wisconsin11,0760.99×
South Carolina10,7430.96×
Minnesota10,5190.98×
Utah10,2171.53×
Kentucky9,7711.04×
Alabama9,4480.91×
Louisiana9,1890.96×
Oklahoma9,0951.1×
Oregon8,8451.03×
Connecticut6,9620.93×
Nevada6,7860.94×
Kansas6,7421.15×
Arkansas6,5811.07×
Iowa6,4971.06×
Mississippi5,6350.92×
Idaho4,8241.29×
New Mexico4,3531.16×
Nebraska3,8671.03×
Hawaii3,8031.19×
West Virginia3,7101.07×
New Hampshire2,6190.89×
Maine2,2800.85×
Rhode Island2,0580.87×
Montana2,0150.97×
Washington, District of Columbia1,8520.83×
South Dakota1,6360.95×
Delaware1,5720.76×
North Dakota1,4750.96×
Alaska1,4410.9×
Vermont1,0510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Vow (2012 film) audience
BrandAffinityCategory
Hooked on Phonics35.53×Kids & Family
Brown County, Wisconsin42.63×Travel & Leisure
Elsword25.5×Games
Dog breed1.55×Pets & Animals
Jingoism2.39×Politics & Society
Stamp collecting5.1×Home & Garden
Zagreb18.94×Travel & Leisure
Whataburger1.64×Food & Beverages
Hocus Pocus3.31×Movies & TV
Google Photos1.65×Technology & Electronics
Glossier3.45×Beauty & Wellness
JDSU1.93×Business & Career
The Halal Guys3.96×Food & Beverages
Barban5.82×Travel & Leisure
Panama2.07×Travel & Leisure
Mortgage insurance2.49×Business & Career
Throne of Glass4×Literature
Kidney Disease Awareness9.89×Health
Arnold Palmer3.34×Sports
Assassin's Creed II3.77×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Vow (2012 film) audience
TraitClusterScore
IndulgenceJOY1.59
ExtroversionTHRILL1.54
SustainabilityBALANCE1.37
Price SensitivityPREMIUM1.35
MindfulnessBALANCE1.28
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for The Vow (2012 film)
CountryShare
United States35.9%
United Kingdom7.5%
India7.0%

See The Vow (2012 film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does The Vow (2012 film) have in United States?

The Vow (2012 film) has an estimated audience of 745,943 people in United States, concentrated in California and Texas.

What is the gender split and age of The Vow (2012 film) fans?

79.9% of The Vow (2012 film) fans are female, 20.1% are male, with an average age of 39.1 years.

Which brands do The Vow (2012 film) fans like most?

The Vow (2012 film) fans show strongest brand affinity for Hooked on Phonics (35.53×), Brown County, Wisconsin (42.63×), and Elsword (25.5×) over the country average.

Where do The Vow (2012 film) fans live in United States?

The Vow (2012 film) fans in United States are most concentrated in California (reach 94,366), Texas (reach 75,942), and Florida (reach 47,448). These three regions account for the largest share of the active audience.

What other brands do The Vow (2012 film) fans also like?

Beyond The Vow (2012 film) itself, the audience over-indexes on Brown County, Wisconsin (42.63×), Elsword (25.5×), Dog breed (1.55×), and Jingoism (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vow (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.