Rascasse Audience Intelligence

The Vow (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Vow (2012 film) in United States — modelled from more than twelve digital signal sources. The Vow (2012 film) has an estimated audience of 786,621 people in United States.

#39among Romance in United States#2309among Movie / TV Show / Series in United States#5161in Movies & TV

The average The Vow (2012 film) fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include La La Land (film), Love Actually, Midnight in Paris, with strongest over-indexing on La La Land (film) (49.03× the country average).

Demographically, the The Vow (2012 film) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vow (2012 film) fan in United States is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for La La Land (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vow (2012 film) profile in United States.

Audience size
787K
in United States
Gender
79.9%♀
20.1% male
Age
39.1
average years
Country rank
#27761
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vow (2012 film) viewers

79.9% are female, 20.1% are male, average age 39.1.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for The Vow (2012 film) audience in United States
MetricValue
Female79.9%
Male20.1%
Average age39.1
Estimated audience size786,621
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Vow (2012 film) audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3918%
40-4917%
50+23%
Fig. 04

Worldwide distribution

36.7%

of the worldwide The Vow (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Vow (2012 film)
CountryShare
United States36.7%
United Kingdom7.5%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vow (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vow (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.40×
02Idaho~5K1.31×
03New Mexico~5K1.24×
04Texas~80K1.19×
05Arizona~20K1.15×
06Oklahoma~9K1.12×
07California~90K1.11×
08Arkansas~7K1.09×
09Kansas~6K1.07×
10West Virginia~4K1.06×
11Hawaii~3K1.06×
12Montana~2K1.06×
13Alaska~2K1.06×
14Iowa~6K1.05×
15Nebraska~4K1.03×
16Oregon~9K1.02×
17South Dakota~2K1.02×
18Indiana~10K1.01×
19Missouri~10K1.01×
20Colorado~10K1.01×
21Kentucky~9K1.01×
22Nevada~7K1.01×
23Washington~10K1.00×
24North Dakota~2K1.00×
25Illinois~20K0.99×
26Tennessee~10K0.98×
27Ohio~20K0.97×
28Alabama~10K0.97×
29North Carolina~20K0.96×
30Michigan~20K0.96×
31Mississippi~6K0.96×
32New Jersey~20K0.94×
33Wisconsin~10K0.94×
34New York~40K0.93×
35South Carolina~10K0.93×
36Louisiana~9K0.93×
37Connecticut~7K0.93×
38Pennsylvania~20K0.92×
39Massachusetts~10K0.92×
40Maine~2K0.92×
41Delaware~2K0.91×
42Georgia~20K0.90×
43Virginia~20K0.90×
44Rhode Island~2K0.90×
45Vermont~1K0.89×
46Florida~40K0.88×
47Minnesota~9K0.88×
48New Hampshire~3K0.88×
49Maryland~10K0.86×
50Washington, District of Columbia~2K0.80×
Fig. 06

Affinity by region

Affinity by region — The Vow (2012 film), United States
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vow (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vow (2012 film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV77.76×
02Moonrise KingdomMovies & TV54.28×
03Noah BaumbachMovies & TV52.20×
04Love ActuallyMovies & TV51.54×
05La La Land (film)Movies & TV49.03×
06Little Miss SunshineMovies & TV46.27×
07LegalZoomTechnology & Electronics43.92×
08Luca GuadagninoMovies & TV41.19×
09Kung Fu HustleMovies & TV38.38×
10Pitch Perfect 2Movies & TV31.83×
11Sixteen CandlesMovies & TV31.40×
12Legally BlondeMovies & TV30.84×
13My Big Fat Greek WeddingMovies & TV28.66×
14Ghostbusters (franchise)Movies & TV21.34×
15Joey KingMovies & TV19.97×
16Ron PerlmanMovies & TV18.71×
17Clueless (film)Movies & TV17.66×
18Pitch PerfectMovies & TV16.53×
19Julia RobertsMovies & TV16.14×
20The HolidayMovies & TV15.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vow (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vow (2012 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
Family OrientationCONSERVATISM1.88×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vow (2012 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.72×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vow (2012 film) have in United States?

The Vow (2012 film) has an estimated audience of 786,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Vow (2012 film) viewers?

79.9% of The Vow (2012 film) fans are female, 20.1% are male, with an average age of 39.1 years.

03

Which brands do The Vow (2012 film) fans like most?

The Vow (2012 film) fans show strongest brand affinity for La La Land (film) (49.03×), Love Actually (51.54×), and Midnight in Paris (77.76×) over the country average.

04

Where do The Vow (2012 film) fans live in United States?

The Vow (2012 film) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Vow (2012 film) fans also like?

Beyond The Vow (2012 film) itself, the audience over-indexes on Love Actually (51.54×), Midnight in Paris (77.76×), Little Miss Sunshine (46.27×), and Legally Blonde (30.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Vow (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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