Rocket Lawyer Audience in United States

Rocket Lawyer has an estimated audience of 381,080 people in United States. 49.6% are female, 50.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Larry Page, Fiverr, Indeed.com, Peter Thiel, DeviantArt.

The average Rocket Lawyer fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Larry Page, Fiverr, Indeed.com, with strongest over-indexing on Larry Page (136.82× the country average). Demographically, the Rocket Lawyer audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Rocket Lawyer fans

Demographic split for Rocket Lawyer audience in United States
MetricValue
Female49.6%
Male50.4%
Average age37.3
Estimated audience size381,080

Audience persona

The typical Rocket Lawyer fan in United States is balanced, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Larry Page.

Top regions in United States

Top regions ranked by reach for Rocket Lawyer in United States
RegionReachAffinity
California48,8701.17×
Texas44,0731.35×
Florida34,3921.33×
Georgia17,4201.48×
New York16,9460.8×
North Carolina13,0891.14×
Illinois11,3780.9×
Pennsylvania10,4180.81×
Virginia10,3401.11×
Colorado9,6671.61×
Washington9,2221.21×
Arizona9,2001.18×
Ohio9,0950.77×
Michigan8,2850.83×
Tennessee8,2621.08×
New Jersey7,8970.81×
Missouri6,7011.09×
Indiana6,5610.94×
Maryland6,5130.99×
South Carolina6,4891.13×
Alabama6,1101.15×
Oklahoma5,1001.21×
Oregon4,9971.14×
Massachusetts4,8370.64×
Nevada4,5661.24×
Utah4,2781.25×
Louisiana4,2510.86×
Mississippi3,8731.23×
Minnesota3,7990.7×
Wisconsin3,7480.65×
Kentucky3,6460.76×
Arkansas3,5991.15×
Kansas2,7430.91×
Connecticut2,6870.7×
Idaho2,2771.19×
New Mexico2,2001.15×
Iowa2,1700.69×
Hawaii1,5490.95×
Montana1,4711.39×
Nebraska1,4580.76×
Maine1,3210.97×
New Hampshire1,2520.83×
West Virginia1,2440.7×
Washington, District of Columbia1,1250.98×
Alaska1,0091.24×
Delaware9170.87×
Rhode Island7360.61×
North Dakota6620.85×
Wyoming6371.13×
South Dakota6100.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocket Lawyer audience
BrandAffinityCategory
Larry Page136.82×Politics & Society
Fiverr41.54×Business & Career
Indeed.com11.13×Business & Career
Peter Thiel30.26×Business & Career
DeviantArt16.83×Internet & Social Media
Vistaprint30.37×Business & Career
Google Maps9.13×Internet & Social Media
Capital One8.79×Business & Career
LexisNexis55.63×Business & Career
CarGurus10.28×Cars & Mobility
MailChimp23.42×Internet & Social Media
LegalZoom52.27×Technology & Electronics
Enterprise Rent-A-Car8.63×Cars & Mobility
HubSpot19.82×Internet & Social Media
Jeff Bezos14.9×Business & Career
Business software20×Business & Career
Staples (Canada)6.24×Business & Career
Envato31.16×Internet & Social Media
Colgate University24.5×Business & Career
Khan Academy8.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocket Lawyer audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
Community OrientationOPEN1.78
Early Adopter MentalityPOWER1.75
LGBTQ+ IdentityOPEN1.66
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Rocket Lawyer
CountryShare
United States78.5%
United Kingdom4.4%
Netherlands4.0%

See Rocket Lawyer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Rocket Lawyer have in United States?

Rocket Lawyer has an estimated audience of 381,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Rocket Lawyer fans?

49.6% of Rocket Lawyer fans are female, 50.4% are male, with an average age of 37.3 years.

Which brands do Rocket Lawyer fans like most?

Rocket Lawyer fans show strongest brand affinity for Larry Page (136.82×), Fiverr (41.54×), and Indeed.com (11.13×) over the country average.

Where do Rocket Lawyer fans live in United States?

Rocket Lawyer fans in United States are most concentrated in California (reach 48,870), Texas (reach 44,073), and Florida (reach 34,392). These three regions account for the largest share of the active audience.

What other brands do Rocket Lawyer fans also like?

Beyond Rocket Lawyer itself, the audience over-indexes on Fiverr (41.54×), Indeed.com (11.13×), Peter Thiel (30.26×), and DeviantArt (16.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocket Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.