Rocket Lawyer Audience in United States

Rocket Lawyer logo

Rocket Lawyer has an estimated audience of 381,080 people in United States. 49.6% are female, 50.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: FOX13 & myfoxtampabay.com, Governor of Michigan, The Cell, Cam Ward, Centurion (film).

The average Rocket Lawyer fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FOX13 & myfoxtampabay.com, Governor of Michigan, The Cell, with strongest over-indexing on FOX13 & myfoxtampabay.com (97.74× the country average). Demographically, the Rocket Lawyer audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Rocket Lawyer fans

Demographic split for Rocket Lawyer audience in United States
MetricValue
Female49.6%
Male50.4%
Average age37.3
Estimated audience size381,080

Audience persona

The typical Rocket Lawyer fan in United States is balanced, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for FOX13 & myfoxtampabay.com.

Top regions in United States

Top regions ranked by reach for Rocket Lawyer in United States
RegionReachAffinity
California48,8701.17×
Texas44,0731.35×
Florida34,3921.33×
Georgia17,4201.48×
New York16,9460.8×
North Carolina13,0891.14×
Illinois11,3780.9×
Pennsylvania10,4180.81×
Virginia10,3401.11×
Colorado9,6671.61×
Washington9,2221.21×
Arizona9,2001.18×
Ohio9,0950.77×
Michigan8,2850.83×
Tennessee8,2621.08×
New Jersey7,8970.81×
Missouri6,7011.09×
Indiana6,5610.94×
Maryland6,5130.99×
South Carolina6,4891.13×
Alabama6,1101.15×
Oklahoma5,1001.21×
Oregon4,9971.14×
Massachusetts4,8370.64×
Nevada4,5661.24×
Utah4,2781.25×
Louisiana4,2510.86×
Mississippi3,8731.23×
Minnesota3,7990.7×
Wisconsin3,7480.65×
Kentucky3,6460.76×
Arkansas3,5991.15×
Kansas2,7430.91×
Connecticut2,6870.7×
Idaho2,2771.19×
New Mexico2,2001.15×
Iowa2,1700.69×
Hawaii1,5490.95×
Montana1,4711.39×
Nebraska1,4580.76×
Maine1,3210.97×
New Hampshire1,2520.83×
West Virginia1,2440.7×
Washington, District of Columbia1,1250.98×
Alaska1,0091.24×
Delaware9170.87×
Rhode Island7360.61×
North Dakota6620.85×
Wyoming6371.13×
South Dakota6100.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocket Lawyer audience
BrandAffinityCategory
FOX13 & myfoxtampabay.com97.74×Movies & TV
Governor of Michigan30.37×Politics & Society
The Cell35.8×Movies & TV
Cam Ward10.92×Sports
Centurion (film)31.16×Movies & TV
Jesse Plemons6.19×Movies & TV
Elsword20×Games
Israel2.55×Travel & Leisure
Mount Kilimanjaro20×Travel & Leisure
Seoul National University of Education20×Business & Career
Goop4.52×Internet & Social Media
El Paso County, Colorado10.18×Travel & Leisure
JDSU2.18×Business & Career
Harlow7.5×Travel & Leisure
Fairy godmother4.61×Literature
Hipster5.62×Politics & Society
Home staging3.07×Home & Garden
Kendra Scott1.7×Fashion & Accessoires
Ian Bremmer10.18×Politics & Society
Nebraska Cornhuskers football2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocket Lawyer audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
Community OrientationOPEN1.78
Early Adopter MentalityPOWER1.75
LGBTQ+ IdentityOPEN1.66
Need for SecurityCONSERVATISM1.55
IndividualismJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Rocket Lawyer
CountryShare
United States78.5%
United Kingdom4.4%
Netherlands4.0%

See Rocket Lawyer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Rocket Lawyer have in United States?

Rocket Lawyer has an estimated audience of 381,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Rocket Lawyer fans?

49.6% of Rocket Lawyer fans are female, 50.4% are male, with an average age of 37.3 years.

Which brands do Rocket Lawyer fans like most?

Rocket Lawyer fans show strongest brand affinity for FOX13 & myfoxtampabay.com (97.74×), Governor of Michigan (30.37×), and The Cell (35.8×) over the country average.

Where do Rocket Lawyer fans live in United States?

Rocket Lawyer fans in United States are most concentrated in California (reach 48,870), Texas (reach 44,073), and Florida (reach 34,392). These three regions account for the largest share of the active audience.

What other brands do Rocket Lawyer fans also like?

Beyond Rocket Lawyer itself, the audience over-indexes on Governor of Michigan (30.37×), The Cell (35.8×), Cam Ward (10.92×), and Centurion (film) (31.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocket Lawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.