Light welterweight Audience in United States

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Light welterweight has an estimated audience of 512,398 people in United States. 31.6% are female, 68.4% are male, average age 37.6. Top regions: Virginia, Ohio, California. Top brand affinities: Acoustic music, Overtone, Brittney Griner, Box lacrosse, Jonah.

The average Light welterweight fan in United States is 37.6 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Ohio, California. Top brand affinities include Acoustic music, Overtone, Brittney Griner, with strongest over-indexing on Acoustic music (1.66× the country average). Demographically, the Light welterweight audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Light welterweight fans

Demographic split for Light welterweight audience in United States
MetricValue
Female31.6%
Male68.4%
Average age37.6
Estimated audience size512,398

Audience persona

The typical Light welterweight fan in United States is more male, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Acoustic music.

Top regions in United States

Top regions ranked by reach for Light welterweight in United States
RegionReachAffinity
Virginia97,0937.78×
Ohio67,5964.28×
California63,3401.12×
Texas50,5841.15×
Florida27,3650.79×
New York26,9910.94×
Georgia15,0730.95×
Illinois13,8910.81×
Pennsylvania13,0470.76×
North Carolina12,3060.8×
New Jersey11,8470.91×
Maryland10,8651.23×
Michigan9,6130.72×
Arizona9,2080.88×
Washington6,7460.66×
Nevada6,5121.31×
Massachusetts6,4230.64×
Louisiana6,1950.94×
Indiana6,0160.64×
Tennessee6,0120.58×
Oklahoma5,5960.98×
Missouri5,2440.63×
Colorado4,8280.6×
South Carolina4,4250.57×
Kentucky4,1590.65×
Alabama4,0250.56×
Connecticut3,9340.77×
Wisconsin3,7700.49×
Minnesota3,6140.49×
Oregon3,4280.58×
Mississippi2,8920.69×
Kansas2,8070.7×
Arkansas2,5690.61×
Nebraska2,1890.85×
Iowa2,1890.52×
Utah2,1300.46×
New Mexico1,8290.71×
Hawaii1,7230.78×
Washington, District of Columbia1,5070.98×
West Virginia1,4110.59×
Idaho1,3030.51×
Alaska1,3001.19×
New Hampshire1,2520.62×
Delaware1,2370.88×
Rhode Island1,2090.74×
Maine1,2080.66×
Montana1,1330.8×
South Dakota1,1180.94×
North Dakota1,0891.03×
Wyoming1,0531.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Light welterweight audience
BrandAffinityCategory
Acoustic music1.66×Music & Radio
Overtone2.12×Beauty & Wellness
Brittney Griner1.6×Sports
Box lacrosse1.64×Sports
Jonah2.75×
Highland games1.52×Sports
Hypothec2.05×Business & Career
John Frusciante2.05×Music & Radio
Dubuque, Iowa1.89×Travel & Leisure
James Beard2.29×Literature
Judge Dredd (film)1.56×Movies & TV
Ash vs Evil Dead1.57×Movies & TV
Cadena SER1.71×Music & Radio
Carnivàle1.8×Movies & TV
Gemma Ward1.71×Fashion & Accessoires
Cash Cab (U.S. game show)1.95×Movies & TV
Bulacan1.58×Travel & Leisure
Ephraim1.55×
Shannon Leto1.95×Movies & TV
Laura Lee1.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Light welterweight audience
TraitClusterScore
ExtroversionTHRILL1.54
Luxury OrientationPREMIUM1.53
TravellingTHRILL1.2
SustainabilityBALANCE1.17
Risk AppetiteTHRILL1.17
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Light welterweight
CountryShare
United States26.8%
Japan26.2%
Taiwan18.8%

See Light welterweight audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Light welterweight have in United States?

Light welterweight has an estimated audience of 512,398 people in United States, concentrated in Virginia and Ohio.

What is the gender split and age of Light welterweight fans?

31.6% of Light welterweight fans are female, 68.4% are male, with an average age of 37.6 years.

Which brands do Light welterweight fans like most?

Light welterweight fans show strongest brand affinity for Acoustic music (1.66×), Overtone (2.12×), and Brittney Griner (1.6×) over the country average.

Where do Light welterweight fans live in United States?

Light welterweight fans in United States are most concentrated in Virginia (reach 97,093), Ohio (reach 67,596), and California (reach 63,340). These three regions account for the largest share of the active audience.

What other brands do Light welterweight fans also like?

Beyond Light welterweight itself, the audience over-indexes on Overtone (2.12×), Brittney Griner (1.6×), Box lacrosse (1.64×), and Jonah (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Light welterweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.