Lite-Brite Audience in United States
Lite-Brite has an estimated audience of 367,478 people in United States. 10.6% are female, 89.4% are male, average age 39.0. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.
Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the Lite-Brite audience skews more male with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality.
Category: Kids & Family · Type: Brand
Demographics of Lite-Brite fans
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 39.0 |
| Estimated audience size | 367,478 |
Audience persona
The typical Lite-Brite fan in United States is more male, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ellen Burstyn | 3.08× | Movies & TV |
| Leprechaun | 2.9× | Literature |
| Jack Skellington | 1.89× | Movies & TV |
| Portia de Rossi | 1.61× | Movies & TV |
| Tierra caliente | 1.66× | Travel & Leisure |
| John Frusciante | 2.36× | Music & Radio |
| Falafel | 1.87× | Food & Beverages |
| Ash vs Evil Dead | 2.07× | Movies & TV |
| Monaco Grand Prix | 1.74× | Sports |
| Ohio State Buckeyes women's basketball | 1.52× | Sports |
| Lion of Judah | 1.88× | |
| New York Harbor | 1.57× | Travel & Leisure |
| Italian Riviera | 1.69× | Travel & Leisure |
| iPEC Coaching | 2.27× | Business & Career |
| The Specials | 2.9× | Music & Radio |
| TripIt | 1.7× | Travel & Leisure |
| JR Aquino | 1.8× | |
| Tus, Iran | 1.72× | Travel & Leisure |
| GrabCAD | 1.65× | Technology & Electronics |
| Chengdu | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| DIY Mentality | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.22 |
| Risk Appetite | THRILL | 1.16 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.1% |
| Germany | 6.1% |
| Italy | 2.8% |
See Lite-Brite audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lite-Brite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.