LIV Audience in United States
LIV has an estimated audience of 829,362 people in United States. 52.1% are female, 47.9% are male, average age 40.6. Top regions: Florida, Michigan, California. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Cam Ward.
The average LIV fan in United States is 40.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Michigan, California. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (24.65× the country average). Demographically, the LIV audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of LIV fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.6 |
| Estimated audience size | 829,362 |
Audience persona
The typical LIV fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 155,497 | 2.77× |
| Michigan | 123,432 | 5.69× |
| California | 86,468 | 0.95× |
| Texas | 57,801 | 0.81× |
| New York | 53,328 | 1.15× |
| Illinois | 26,844 | 0.97× |
| Nevada | 24,324 | 3.03× |
| Massachusetts | 21,890 | 1.34× |
| Pennsylvania | 21,275 | 0.76× |
| Georgia | 19,934 | 0.78× |
| Ohio | 19,819 | 0.78× |
| North Carolina | 19,726 | 0.79× |
| New Jersey | 18,095 | 0.86× |
| Virginia | 17,677 | 0.88× |
| Tennessee | 14,598 | 0.88× |
| Arizona | 14,512 | 0.86× |
| Washington | 14,502 | 0.87× |
| Wisconsin | 14,248 | 1.14× |
| Indiana | 13,801 | 0.91× |
| South Carolina | 12,430 | 1× |
| Missouri | 11,082 | 0.83× |
| Colorado | 10,606 | 0.81× |
| Maryland | 10,222 | 0.72× |
| Connecticut | 9,518 | 1.14× |
| Minnesota | 9,257 | 0.78× |
| Kentucky | 9,255 | 0.89× |
| Louisiana | 8,637 | 0.81× |
| Alabama | 8,064 | 0.7× |
| Oklahoma | 7,359 | 0.8× |
| Utah | 7,268 | 0.98× |
| Oregon | 7,069 | 0.74× |
| Arkansas | 6,332 | 0.93× |
| Iowa | 5,055 | 0.74× |
| Kansas | 5,007 | 0.77× |
| Mississippi | 4,769 | 0.7× |
| West Virginia | 4,233 | 1.1× |
| Idaho | 3,380 | 0.81× |
| Nebraska | 3,050 | 0.73× |
| Hawaii | 2,702 | 0.76× |
| Washington, District of Columbia | 2,579 | 1.03× |
| New Mexico | 2,368 | 0.57× |
| New Hampshire | 2,218 | 0.68× |
| Maine | 1,887 | 0.64× |
| Rhode Island | 1,796 | 0.68× |
| Montana | 1,585 | 0.69× |
| South Dakota | 1,440 | 0.75× |
| Delaware | 1,254 | 0.55× |
| North Dakota | 1,155 | 0.68× |
| Wyoming | 1,115 | 0.91× |
| Alaska | 947 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.65× | Games |
| Israel | 2.57× | Travel & Leisure |
| Kendra Scott | 1.54× | Fashion & Accessoires |
| Japanese domestic market | 2.47× | Politics & Society |
| Cam Ward | 1.6× | Sports |
| Jeep Wagoneer | 2.15× | Cars & Mobility |
| Home staging | 1.93× | Home & Garden |
| Stamp collecting | 1.7× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.17× | Cars & Mobility |
| Hocus Pocus | 1.59× | Movies & TV |
| UK garage | 1.66× | Music & Radio |
| Notre Dame Fighting Irish football | 1.55× | Sports |
| Corona (band) | 1.64× | Music & Radio |
| Kento Yamazaki | 2.99× | Movies & TV |
| Keeper (password manager) | 1.71× | Technology & Electronics |
| Hayward, California | 2.86× | Travel & Leisure |
| Primos Hunting | 5.25× | Sports |
| Naperville, Illinois | 1.93× | Travel & Leisure |
| Box lacrosse | 2.05× | Sports |
| Takers | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Social Media Usage | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.07 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Design Affinity | PREMIUM | 1.06 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.4% |
| Sweden | 6.3% |
See LIV audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does LIV have in United States?
LIV has an estimated audience of 829,362 people in United States, concentrated in Florida and Michigan.
What is the gender split and age of LIV fans?
52.1% of LIV fans are female, 47.9% are male, with an average age of 40.6 years.
Which brands do LIV fans like most?
LIV fans show strongest brand affinity for Elsword (24.65×), Israel (2.57×), and Kendra Scott (1.54×) over the country average.
Where do LIV fans live in United States?
LIV fans in United States are most concentrated in Florida (reach 155,497), Michigan (reach 123,432), and California (reach 86,468). These three regions account for the largest share of the active audience.
What other brands do LIV fans also like?
Beyond LIV itself, the audience over-indexes on Israel (2.57×), Kendra Scott (1.54×), Japanese domestic market (2.47×), and Cam Ward (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LIV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.