A data profile of the people who buy, follow and care about Malignancy in United States — modelled from more than twelve digital signal sources. Malignancy has an estimated audience of 2,126,124 people in United States.
The average Malignancy fan in United States is 38.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drain cleaner, Iron Maiden, Phil Collins, with strongest over-indexing on Drain cleaner (41.67× the country average).
Demographically, the Malignancy audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Malignancy fan in United States is more male, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Drain cleaner.
The key figures that characterise the Malignancy profile in United States.
26.1% are female, 73.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 38.7 |
| Estimated audience size | 2,126,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 36% | |
| 50+ | 6% |
of the worldwide Malignancy audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.6% |
| India | 12.4% |
| United Kingdom | 9.7% |
Where the Malignancy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~30K | 1.15× | |
| 02 | Oklahoma | ~30K | 1.14× | |
| 03 | Indiana | ~40K | 1.11× | |
| 04 | Washington | ~50K | 1.10× | |
| 05 | Ohio | ~70K | 1.09× | |
| 06 | Alaska | ~5K | 1.09× | |
| 07 | California | ~300K | 1.08× | |
| 08 | Texas | ~200K | 1.08× | |
| 09 | Arkansas | ~20K | 1.08× | |
| 10 | West Virginia | ~10K | 1.08× | |
| 11 | Louisiana | ~30K | 1.07× | |
| 12 | Oregon | ~30K | 1.06× | |
| 13 | Michigan | ~60K | 1.05× | |
| 14 | Illinois | ~70K | 1.04× | |
| 15 | North Carolina | ~70K | 1.04× | |
| 16 | Mississippi | ~20K | 1.04× | |
| 17 | Pennsylvania | ~70K | 1.03× | |
| 18 | Missouri | ~40K | 1.03× | |
| 19 | Nebraska | ~10K | 1.03× | |
| 20 | North Dakota | ~5K | 1.03× | |
| 21 | Virginia | ~50K | 1.02× | |
| 22 | Georgia | ~70K | 1.00× | |
| 23 | Tennessee | ~40K | 1.00× | |
| 24 | Alabama | ~30K | 1.00× | |
| 25 | Kansas | ~20K | 1.00× | |
| 26 | Idaho | ~10K | 1.00× | |
| 27 | Maine | ~8K | 1.00× | |
| 28 | Arizona | ~40K | 0.99× | |
| 29 | New Mexico | ~10K | 0.99× | |
| 30 | Minnesota | ~30K | 0.98× | |
| 31 | Wisconsin | ~30K | 0.97× | |
| 32 | Montana | ~6K | 0.97× | |
| 33 | Delaware | ~6K | 0.97× | |
| 34 | South Dakota | ~5K | 0.97× | |
| 35 | New York | ~100K | 0.96× | |
| 36 | Iowa | ~20K | 0.96× | |
| 37 | Hawaii | ~9K | 0.96× | |
| 38 | Rhode Island | ~7K | 0.96× | |
| 39 | Massachusetts | ~40K | 0.95× | |
| 40 | South Carolina | ~30K | 0.95× | |
| 41 | Connecticut | ~20K | 0.95× | |
| 42 | Nevada | ~20K | 0.95× | |
| 43 | Vermont | ~4K | 0.95× | |
| 44 | Colorado | ~30K | 0.93× | |
| 45 | Utah | ~20K | 0.93× | |
| 46 | New Jersey | ~50K | 0.92× | |
| 47 | Maryland | ~30K | 0.92× | |
| 48 | Florida | ~100K | 0.89× | |
| 49 | New Hampshire | ~7K | 0.87× | |
| 50 | Washington, District of Columbia | ~5K | 0.83× |
The strongest cross-interests of the Malignancy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drain cleaner | Home & Garden | 41.67× | ||
| 02 | Rammstein | Music & Radio | 22.46× | ||
| 03 | Iron Maiden | Music & Radio | 19.27× | ||
| 04 | Evanescence | Music & Radio | 11.06× | ||
| 05 | Foo Fighters | Music & Radio | 11.06× | ||
| 06 | AC/DC | Music & Radio | 11.01× | ||
| 07 | Phil Collins | Music & Radio | 9.27× | ||
| 08 | Cyndi Lauper | Music & Radio | 8.99× | ||
| 09 | Nu metal | Music & Radio | 8.34× | ||
| 10 | Stephen King | Literature | 6.44× | ||
| 11 | Bob Dylan | Music & Radio | 6.31× | ||
| 12 | Mission: Impossible | Movies & TV | 6.25× | ||
| 13 | Rotten Tomatoes | Movies & TV | 4.69× | ||
| 14 | Britney Spears | Music & Radio | 3.89× | ||
| 15 | Hard rock | Music & Radio | 2.92× | ||
| 16 | Internet & Social Media | 2.74× | |||
| 17 | Horror movies | Movies & TV | 2.35× | ||
| 18 | Burger King | Food & Beverages | 2.23× | ||
| 19 | Donald Trump | Politics & Society | 1.66× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.76× | |
| Individualism | JOY | 1.57× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.41× | |
| Risk Appetite | THRILL | 0.48× | |
| Luxury Orientation | PREMIUM | 0.51× |
Malignancy has an estimated audience of 2,126,124 people in United States, concentrated in California and Texas.
26.1% of Malignancy fans are female, 73.9% are male, with an average age of 38.7 years.
Malignancy fans show strongest brand affinity for Drain cleaner (41.67×), Iron Maiden (19.27×), and Phil Collins (9.27×) over the country average.
Malignancy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Malignancy itself, the audience over-indexes on Iron Maiden (19.27×), Phil Collins (9.27×), Rammstein (22.46×), and Britney Spears (3.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Malignancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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