Malignancy Audience in United States
Malignancy has an estimated audience of 1,331,173 people in United States. 30.4% are female, 69.6% are male, average age 31.4. Top brand affinities: Superman, Gothic fashion, Iron Maiden, Metallica, Batman.
Top brand affinities include Superman, Gothic fashion, Iron Maiden, with strongest over-indexing on Superman (2.09× the country average). Demographically, the Malignancy audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Malignancy fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 31.4 |
| Estimated audience size | 1,331,173 |
Audience persona
The typical Malignancy fan in United States is more male, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Superman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 2.09× | Movies & TV |
| Gothic fashion | 6.39× | Fashion & Accessoires |
| Iron Maiden | 14.79× | Music & Radio |
| Metallica | 8.21× | Music & Radio |
| Batman | 2.58× | Movies & TV |
| 1.89× | Internet & Social Media | |
| Spotify | 1.55× | Internet & Social Media |
| Nu metal | 6.38× | Music & Radio |
| Role-playing games | 2.57× | Games |
| Harry Potter | 1.52× | Movies & TV |
| Podcast | 1.58× | Music & Radio |
| Drain cleaner | 16.31× | Home & Garden |
| Led Zeppelin | 6.62× | Music & Radio |
| Burger King | 1.71× | Food & Beverages |
| Horror movies | 1.69× | Movies & TV |
| AC/DC | 6.47× | Music & Radio |
| One-Punch Man | 8.49× | Literature |
| Hard rock | 2.22× | Music & Radio |
| Anime movies | 1.76× | Movies & TV |
| Animated movies | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.28 |
| Individualism | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.29 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| India | 17.8% |
| United Kingdom | 10.0% |
See Malignancy audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Malignancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.