Matisyahu Audience in United States

Matisyahu has an estimated audience of 481,915 people in United States. 47.3% are female, 52.7% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Sam Rockwell, Sublime (band), Hilary Swank, Autism Awareness, Diabetes mellitus awareness.

The average Matisyahu fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sam Rockwell, Sublime (band), Hilary Swank, with strongest over-indexing on Sam Rockwell (63.57× the country average). Demographically, the Matisyahu audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Matisyahu fans

Demographic split for Matisyahu audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.7
Estimated audience size481,915

Audience persona

The typical Matisyahu fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Sam Rockwell.

Top regions in United States

Top regions ranked by reach for Matisyahu in United States
RegionReachAffinity
California69,4851.31×
New York43,2311.61×
Florida41,1861.26×
Texas28,1900.68×
Arizona20,7502.11×
Pennsylvania16,7141.03×
New Jersey16,6771.36×
Illinois14,7990.92×
Massachusetts13,7031.44×
North Carolina13,2210.91×
Ohio11,4620.77×
Washington11,1241.15×
Virginia10,6260.91×
Georgia9,7410.66×
Colorado9,5221.25×
Michigan8,8760.7×
Maryland8,1970.99×
Oregon7,7821.41×
Hawaii7,2173.48×
Tennessee6,9840.72×
Connecticut6,2261.29×
South Carolina6,1360.85×
Alabama5,7960.86×
Missouri5,7900.75×
Minnesota5,5420.8×
Wisconsin5,4110.75×
Indiana5,3850.61×
Nevada4,6180.99×
Utah4,4651.03×
Oklahoma3,5690.67×
Kentucky3,5420.59×
Louisiana3,2860.53×
New Hampshire2,8411.5×
Kansas2,6090.69×
Iowa2,5350.64×
Rhode Island2,4801.62×
Idaho2,2770.94×
Arkansas1,9520.49×
New Mexico1,8800.78×
Washington, District of Columbia1,8711.29×
Maine1,7881.04×
Nebraska1,5930.66×
Vermont1,3011.54×
Mississippi1,2360.31×
Alaska1,2351.2×
Montana1,2160.91×
West Virginia1,1240.5×
Delaware1,0030.75×
South Dakota6410.58×
North Dakota5370.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matisyahu audience
BrandAffinityCategory
Sam Rockwell63.57×Movies & TV
Sublime (band)64.54×Music & Radio
Hilary Swank65.88×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tim Roth60.7×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Michael Shannon27.53×Movies & TV
Melanie Lynskey20×Movies & TV
UB4057.49×Music & Radio
Income tax13.19×Business & Career
Helen Hunt20×Movies & TV
Planet Fitness4.08×Sports
Kia Sportage18.57×Cars & Mobility
Avan Jogia17.3×Movies & TV
Diaper bag5.38×Kids & Family
Allison Janney16.93×Movies & TV
JoJo Siwa9.26×Movies & TV
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matisyahu audience
TraitClusterScore
ExtroversionTHRILL1.74
Early Adopter MentalityPOWER1.7
Sports ActivityPOWER1.51
SustainabilityBALANCE1.49
Risk AppetiteTHRILL1.38
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Matisyahu
CountryShare
United States72.6%
Brazil4.8%
Canada2.8%

See Matisyahu audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Matisyahu have in United States?

Matisyahu has an estimated audience of 481,915 people in United States, concentrated in California and New York.

What is the gender split and age of Matisyahu fans?

47.3% of Matisyahu fans are female, 52.7% are male, with an average age of 39.7 years.

Which brands do Matisyahu fans like most?

Matisyahu fans show strongest brand affinity for Sam Rockwell (63.57×), Sublime (band) (64.54×), and Hilary Swank (65.88×) over the country average.

Where do Matisyahu fans live in United States?

Matisyahu fans in United States are most concentrated in California (reach 69,485), New York (reach 43,231), and Florida (reach 41,186). These three regions account for the largest share of the active audience.

What other brands do Matisyahu fans also like?

Beyond Matisyahu itself, the audience over-indexes on Sublime (band) (64.54×), Hilary Swank (65.88×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matisyahu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.