Rascasse Audience Intelligence

Matisyahu Audience in United States

A data profile of the people who buy, follow and care about Matisyahu in United States — modelled from more than twelve digital signal sources. Matisyahu has an estimated audience of 462,323 people in United States.

#864among Singer-songwriter in United States#9364among Person in United States#5394in Music & Radio

The average Matisyahu fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sam Rockwell, Hilary Swank, Sublime (band), with strongest over-indexing on Sam Rockwell (47.35× the country average).

Demographically, the Matisyahu audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matisyahu fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Sam Rockwell.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matisyahu profile in United States.

Audience size
462K
in United States
Gender
47.3%♀
52.7% male
Age
39.7
average years
Country rank
#38346
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matisyahu fans

47.3% are female, 52.7% are male, average age 39.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Matisyahu audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.7
Estimated audience size462,323
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Matisyahu audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Matisyahu audience comes from United States.

Worldwide audience distribution share by country for Matisyahu
CountryShare
United States71.8%
Brazil4.8%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matisyahu audience in United States is strongest.

Fig. 05

Top regions by affinity

Matisyahu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K3.04×
02Arizona~20K1.79×
03New York~40K1.61×
04Rhode Island~2K1.54×
05Oregon~8K1.52×
06Vermont~1K1.49×
07Connecticut~7K1.41×
08Massachusetts~10K1.38×
09New Hampshire~3K1.38×
10New Jersey~20K1.37×
11Colorado~10K1.36×
12Florida~40K1.28×
13California~70K1.23×
14Washington, District of Columbia~2K1.20×
15Washington~10K1.16×
16Montana~2K1.15×
17Alaska~1K1.14×
18Nevada~5K1.13×
19Utah~5K1.10×
20Maine~2K1.09×
21Pennsylvania~20K1.07×
22Maryland~9K1.04×
23Idaho~2K1.00×
24South Carolina~7K0.95×
25Virginia~10K0.93×
26Delaware~1K0.91×
27North Carolina~10K0.90×
28New Mexico~2K0.84×
29Alabama~6K0.83×
30Illinois~10K0.82×
31Minnesota~5K0.77×
32South Dakota<1K0.77×
33North Dakota<1K0.77×
34Tennessee~7K0.75×
35Wisconsin~5K0.75×
36Nebraska~2K0.74×
37Ohio~10K0.73×
38Missouri~6K0.73×
39Kansas~3K0.72×
40Georgia~10K0.69×
41Michigan~9K0.69×
42West Virginia~2K0.69×
43Oklahoma~4K0.68×
44Iowa~3K0.68×
45Texas~30K0.64×
46Indiana~6K0.64×
47Kentucky~4K0.64×
48Arkansas~2K0.62×
49Louisiana~4K0.60×
50Mississippi~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Matisyahu, United States
0.56×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matisyahu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matisyahu audience
#·InterestCategoryAffinity×
01UB40Music & Radio59.79×
02Tim RothMovies & TV49.77×
03Hilary SwankMovies & TV47.80×
04Sam RockwellMovies & TV47.35×
05Sublime (band)Music & Radio32.07×
06Michael ShannonMovies & TV23.26×
07BlancpainFashion & Accessoires22.53×
08Melanie LynskeyMovies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10Elle MacphersonFashion & Accessoires20.00×
11Avan JogiaMovies & TV15.87×
12Schindler's ListMovies & TV14.73×
13Allison JanneyMovies & TV10.78×
14Vera FarmigaMovies & TV9.76×
15Helena Bonham CarterMovies & TV7.35×
16JoJo SiwaMovies & TV6.71×
17TicketmasterTravel & Leisure2.62×
18Planet FitnessSports2.03×
19Instant messagingInternet & Social Media2.01×
20Trader Joe'sShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matisyahu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matisyahu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Urban LifestyleOPEN1.50×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matisyahu audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Pet OwnershipJOY0.86×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matisyahu have in United States?

Matisyahu has an estimated audience of 462,323 people in United States, concentrated in California and New York.

02

What is the gender split and age of Matisyahu fans?

47.3% of Matisyahu fans are female, 52.7% are male, with an average age of 39.7 years.

03

Which brands do Matisyahu fans like most?

Matisyahu fans show strongest brand affinity for Sam Rockwell (47.35×), Hilary Swank (47.8×), and Sublime (band) (32.07×) over the country average.

04

Where do Matisyahu fans live in United States?

Matisyahu fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Matisyahu fans also like?

Beyond Matisyahu itself, the audience over-indexes on Hilary Swank (47.8×), Sublime (band) (32.07×), Tim Roth (49.77×), and UB40 (59.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Matisyahu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matisyahu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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