Matt Olson Audience in United States
Matt Olson has an estimated audience of 740,700 people in United States. 39.0% are female, 61.0% are male, average age 36.2. Top brand affinities: Elsword, Pro-Ject, UK garage, Staycation, JDSU.
Top brand affinities include Elsword, Pro-Ject, UK garage, with strongest over-indexing on Elsword (23.43× the country average). Demographically, the Matt Olson audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Matt Olson fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 36.2 |
| Estimated audience size | 740,700 |
Audience persona
The typical Matt Olson fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.43× | Games |
| Pro-Ject | 4.99× | Music & Radio |
| UK garage | 3.06× | Music & Radio |
| Staycation | 1.83× | Home & Garden |
| JDSU | 1.58× | Business & Career |
| Home staging | 2.59× | Home & Garden |
| Stamp collecting | 2.01× | Home & Garden |
| Corona (band) | 2.42× | Music & Radio |
| Kerang | 2.79× | Travel & Leisure |
| Monogram | 1.54× | Home & Garden |
| Personalised Gifts | 1.65× | Home & Garden |
| William F. Buckley, Jr. | 8.46× | |
| Consequence (rapper) | 2.32× | Music & Radio |
| Graham Greene | 2.13× | Literature |
| Captain America (1990 film) | 1.51× | Movies & TV |
| JTV (Indonesia) | 1.71× | |
| Keith Stanfield | 2.07× | Movies & TV |
| nbc chicago | 1.76× | Movies & TV |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Kento Yamazaki | 3.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.11 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Early Adopter Mentality | POWER | 1.07 |
| Risk Appetite | THRILL | 1.06 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.8% |
| Canada | 3.3% |
| Japan | 1.1% |
See Matt Olson audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Olson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.