Max Lucado Audience in United States

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Max Lucado has an estimated audience of 401,599 people in United States. 75.3% are female, 24.7% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, UK garage, Pro-Ject, Emperor Entertainment Group, Urban Outfitters.

The average Max Lucado fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, UK garage, Pro-Ject, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Max Lucado audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Max Lucado fans

Demographic split for Max Lucado audience in United States
MetricValue
Female75.3%
Male24.7%
Average age44.0
Estimated audience size401,599

Audience persona

The typical Max Lucado fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Max Lucado in United States
RegionReachAffinity
Texas63,2341.83×
California23,8660.54×
Florida21,2390.78×
Georgia14,4041.16×
North Carolina14,3851.19×
Tennessee13,5811.69×
Ohio13,4851.09×
Pennsylvania11,5070.85×
Alabama10,2991.84×
Illinois9,9230.74×
Indiana9,8841.35×
Michigan9,3160.89×
New York8,9670.4×
Virginia8,8840.91×
Oklahoma8,3771.88×
Missouri8,2521.27×
South Carolina7,8891.31×
Kentucky7,4881.49×
Arizona7,4810.91×
Washington6,5310.81×
Arkansas6,2641.89×
Colorado6,1930.98×
Minnesota6,0051.04×
Louisiana5,4391.05×
Mississippi5,3121.61×
Wisconsin4,7400.78×
New Jersey4,4450.44×
Kansas4,3451.37×
Oregon4,0300.88×
Iowa3,9621.2×
Maryland3,9300.57×
Massachusetts3,0660.39×
Utah2,9940.83×
Nebraska2,7561.37×
Idaho2,7121.35×
West Virginia2,0201.08×
New Mexico1,8880.94×
Connecticut1,7450.43×
Nevada1,7330.45×
Montana1,2251.1×
South Dakota1,1641.25×
Hawaii1,1370.66×
Delaware9660.87×
Maine8980.62×
North Dakota8551.04×
New Hampshire8210.52×
Wyoming7421.25×
Alaska6230.73×
Rhode Island6130.48×
Washington, District of Columbia5810.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Lucado audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
UK garage20×Music & Radio
Pro-Ject8.22×Music & Radio
Emperor Entertainment Group20×Business & Career
Urban Outfitters2.55×Shopping
headspace10.9×Health
Pillow2.05×Home & Garden
Whataburger1.57×Food & Beverages
Rossmann20×Shopping
Goop4.36×Internet & Social Media
Corona (band)4.5×Music & Radio
Buckhannon, West Virginia20×Travel & Leisure
ABC15 Arizona20×Movies & TV
FOX 10 Phoenix14.66×Movies & TV
Stamp collecting2.9×Home & Garden
edureka21.57×Business & Career
Historic site2.39×Arts & Culture
Jesse Plemons1.82×Movies & TV
3tv phoenix20×Movies & TV
Kendra Scott1.51×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Lucado audience
TraitClusterScore
PatriotismCONSERVATISM1.8
SpiritualityBALANCE1.78
Family OrientationCONSERVATISM1.46
Community OrientationOPEN1.33
TraditionCONSERVATISM1.32
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Max Lucado
CountryShare
United States71.2%
Brazil12.4%
Canada2.6%

See Max Lucado audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Max Lucado have in United States?

Max Lucado has an estimated audience of 401,599 people in United States, concentrated in Texas and California.

What is the gender split and age of Max Lucado fans?

75.3% of Max Lucado fans are female, 24.7% are male, with an average age of 44.0 years.

Which brands do Max Lucado fans like most?

Max Lucado fans show strongest brand affinity for Keene, New Hampshire (675×), UK garage (20×), and Pro-Ject (8.22×) over the country average.

Where do Max Lucado fans live in United States?

Max Lucado fans in United States are most concentrated in Texas (reach 63,234), California (reach 23,866), and Florida (reach 21,239). These three regions account for the largest share of the active audience.

What other brands do Max Lucado fans also like?

Beyond Max Lucado itself, the audience over-indexes on UK garage (20×), Pro-Ject (8.22×), Emperor Entertainment Group (20×), and Urban Outfitters (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Lucado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.