MC Lyte Audience in United States

MC Lyte logo

MC Lyte has an estimated audience of 450,743 people in United States. 50.6% are female, 49.4% are male, average age 42.8. Top regions: Texas, California, New York. Top brand affinities: Thandie Newton, ITV (TV channel), Avast!, Master P, Vanilla Ice.

The average MC Lyte fan in United States is 42.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Thandie Newton, ITV (TV channel), Avast!, with strongest over-indexing on Thandie Newton (410.59× the country average). Demographically, the MC Lyte audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of MC Lyte fans

Demographic split for MC Lyte audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.8
Estimated audience size450,743

Audience persona

The typical MC Lyte fan in United States is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for MC Lyte in United States
RegionReachAffinity
Texas42,8211.11×
California38,4160.78×
New York36,8101.46×
Georgia35,9952.59×
Florida31,2321.02×
North Carolina25,6651.89×
Pennsylvania21,1361.39×
Illinois20,1911.34×
Maryland18,7732.42×
Virginia18,4921.68×
Ohio17,8921.29×
Michigan16,8541.43×
New Jersey15,3701.34×
Tennessee13,1771.46×
Alabama12,5441.99×
South Carolina12,5041.84×
Louisiana12,4722.15×
Indiana8,7701.07×
Missouri8,4931.17×
Mississippi7,6652.06×
Massachusetts6,6420.75×
Arizona6,2770.68×
Wisconsin5,4700.81×
Kentucky5,3900.95×
Washington4,4640.49×
Connecticut4,4510.98×
Oklahoma4,2430.85×
Minnesota4,2190.65×
Arkansas4,2171.14×
Nevada4,2020.96×
Colorado3,5840.5×
Washington, District of Columbia3,2312.38×
Delaware2,2661.82×
Oregon2,1690.42×
Kansas1,9290.54×
Iowa1,5490.42×
Nebraska1,3090.58×
New Mexico9670.43×
Hawaii9350.48×
Rhode Island8560.6×
West Virginia8510.41×
Utah7310.18×
New Hampshire5820.33×
Maine4850.3×
Idaho4300.19×
Alaska3690.38×
Montana2790.22×
South Dakota2620.25×
Vermont2390.3×
North Dakota2280.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MC Lyte audience
BrandAffinityCategory
Thandie Newton410.59×Movies & TV
ITV (TV channel)147.39×Movies & TV
Avast!80.96×Technology & Electronics
Master P55.93×Music & Radio
Vanilla Ice42.94×Music & Radio
Jadakiss62.41×Music & Radio
Teyana Taylor14.12×Movies & TV
Bounce TV31.45×Movies & TV
Wendy Williams22.61×Movies & TV
Xzibit52.8×Music & Radio
Jaden Smith19.21×Movies & TV
Charli XCX14.32×Music & Radio
Magic Johnson18.15×Sports
Designer clothing5.76×Fashion & Accessoires
Kia Sportage17.14×Cars & Mobility
Method Man17.14×Music & Radio
Micro Center6.53×Shopping
Atlanta Hawks6.91×Sports
Tory Burch5.54×Fashion & Accessoires
Lindsey Vonn7.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MC Lyte audience
TraitClusterScore
Design AffinityPREMIUM1.75
Early Adopter MentalityPOWER1.33
Healthy LifestyleBALANCE1.29
Community OrientationOPEN1.27
Urban LifestyleOPEN1.26
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for MC Lyte
CountryShare
United States82.5%
United Kingdom3.5%
Canada2.5%

See MC Lyte audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does MC Lyte have in United States?

MC Lyte has an estimated audience of 450,743 people in United States, concentrated in Texas and California.

What is the gender split and age of MC Lyte fans?

50.6% of MC Lyte fans are female, 49.4% are male, with an average age of 42.8 years.

Which brands do MC Lyte fans like most?

MC Lyte fans show strongest brand affinity for Thandie Newton (410.59×), ITV (TV channel) (147.39×), and Avast! (80.96×) over the country average.

Where do MC Lyte fans live in United States?

MC Lyte fans in United States are most concentrated in Texas (reach 42,821), California (reach 38,416), and New York (reach 36,810). These three regions account for the largest share of the active audience.

What other brands do MC Lyte fans also like?

Beyond MC Lyte itself, the audience over-indexes on ITV (TV channel) (147.39×), Avast! (80.96×), Master P (55.93×), and Vanilla Ice (42.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MC Lyte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.