Measurement Audience in United States

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Measurement has an estimated audience of 3,196,234 people in United States. 47.7% are female, 52.3% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Nationality, Google Home, The Historian.

The average Measurement fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Measurement audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Measurement fans

Demographic split for Measurement audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.2
Estimated audience size3,196,234

Audience persona

The typical Measurement fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Measurement in United States
RegionReachAffinity
California438,9881.25×
Texas327,8411.19×
Florida260,9911.21×
New York190,4551.07×
Georgia112,5081.14×
North Carolina107,6331.12×
Illinois104,2670.98×
Pennsylvania103,8590.97×
Ohio94,8270.96×
Michigan88,3801.06×
Virginia83,4431.07×
New Jersey76,6050.94×
Washington72,3611.13×
Arizona68,9331.06×
Tennessee68,1141.06×
Massachusetts59,6870.95×
Indiana58,7671.01×
Maryland53,6040.98×
Missouri51,7401×
Colorado49,1990.98×
Minnesota48,8771.07×
Alabama48,3091.08×
South Carolina46,6070.97×
Wisconsin44,0910.92×
Louisiana41,7261.01×
Kentucky40,7251.02×
Oklahoma38,9471.1×
Oregon37,7541.03×
Connecticut29,1930.91×
Utah28,7521×
Nevada28,6820.93×
Arkansas28,1741.07×
Mississippi27,7841.06×
Kansas26,2901.04×
Iowa25,7750.98×
New Mexico17,1211.07×
Nebraska15,6030.97×
Idaho15,4850.97×
Hawaii15,3601.12×
West Virginia14,2630.96×
New Hampshire10,7470.85×
Maine9,8600.86×
Washington, District of Columbia9,2550.96×
Rhode Island8,3320.82×
Montana8,0480.91×
Delaware7,1870.82×
North Dakota6,8491.04×
South Dakota6,4820.88×
Alaska6,1870.9×
Vermont4,0730.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Measurement audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Nationality4×Politics & Society
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.79×Shopping
Minnesota1.68×Travel & Leisure
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Buying and Selling Real Estate3.47×Home & Garden
JTV (Indonesia)2.32×
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Nurse educator2.96×Kids & Family
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Measurement audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Quality AwarenessPREMIUM1.53
SpiritualityBALANCE1.51
IndividualismJOY1.5
DIY MentalityTHRILL1.41
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Measurement
CountryShare
United States20.8%
Brazil12.8%
Italy8.4%

See Measurement audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Measurement have in United States?

Measurement has an estimated audience of 3,196,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Measurement fans?

47.7% of Measurement fans are female, 52.3% are male, with an average age of 43.2 years.

Which brands do Measurement fans like most?

Measurement fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Nationality (4×) over the country average.

Where do Measurement fans live in United States?

Measurement fans in United States are most concentrated in California (reach 438,988), Texas (reach 327,841), and Florida (reach 260,991). These three regions account for the largest share of the active audience.

What other brands do Measurement fans also like?

Beyond Measurement itself, the audience over-indexes on Mathcore (18.06×), Nationality (4×), Google Home (11.62×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Measurement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.