Merrill Kelly Audience in United States
Merrill Kelly has an estimated audience of 368,062 people in United States. 40.0% are female, 60.0% are male, average age 36.1. Top brand affinities: Elsword, Pro-Ject, Staycation, UK garage, JDSU.
Top brand affinities include Elsword, Pro-Ject, Staycation, with strongest over-indexing on Elsword (24.46× the country average). Demographically, the Merrill Kelly audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Merrill Kelly fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 36.1 |
| Estimated audience size | 368,062 |
Audience persona
The typical Merrill Kelly fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.46× | Games |
| Pro-Ject | 4.38× | Music & Radio |
| Staycation | 1.84× | Home & Garden |
| UK garage | 3× | Music & Radio |
| JDSU | 1.64× | Business & Career |
| Home staging | 2.64× | Home & Garden |
| Corona (band) | 2.6× | Music & Radio |
| Stamp collecting | 2.08× | Home & Garden |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Personalised Gifts | 1.69× | Home & Garden |
| Consequence (rapper) | 2.43× | Music & Radio |
| Graham Greene | 2.11× | Literature |
| Kerang | 2.36× | Travel & Leisure |
| Halsey, Oregon | 2.75× | Travel & Leisure |
| Kento Yamazaki | 3.44× | Movies & TV |
| Isometric exercise | 2.69× | Sports |
| Keeper (password manager) | 1.93× | Technology & Electronics |
| Nebraska Cornhuskers | 2.52× | Sports |
| Keith Stanfield | 1.93× | Movies & TV |
| JTV (Indonesia) | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.12 |
| Sports Activity | POWER | 1.08 |
| Social Media Usage | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
| Risk Appetite | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.9% |
| Canada | 4.1% |
| Japan | 1.2% |
See Merrill Kelly audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Merrill Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.