Rascasse Audience Intelligence

Mick Mars Audience in United States

A data profile of the people who buy, follow and care about Mick Mars in United States — modelled from more than twelve digital signal sources. Mick Mars has an estimated audience of 709,243 people in United States.

#7among Guitarist in United States#6962among Person in United States#4007in Music & Radio

The average Mick Mars fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AC/DC, Superman, Iron Maiden, with strongest over-indexing on AC/DC (13.87× the country average).

Demographically, the Mick Mars audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mick Mars fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for AC/DC.

Category: Music & Radio · Type: Person · Subtype: Guitarist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mick Mars profile in United States.

Audience size
709K
in United States
Gender
51.8%♀
48.2% male
Age
38.1
average years
Country rank
#29672
Person in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mick Mars fans

51.8% are female, 48.2% are male, average age 38.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Mick Mars audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.1
Estimated audience size709,243
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Mick Mars audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4931%
50+10%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Mick Mars audience comes from United States.

Worldwide audience distribution share by country for Mick Mars
CountryShare
United States55.0%
Canada6.8%
Mexico5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mick Mars audience in United States is strongest.

Fig. 05

Top regions by affinity

Mick Mars fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.67×
02West Virginia~4K1.46×
03New Mexico~5K1.45×
04Iowa~8K1.38×
05Kentucky~10K1.36×
06Indiana~20K1.32×
07Montana~2K1.29×
08South Dakota~2K1.25×
09Wyoming~1K1.24×
10Tennessee~20K1.23×
11Oklahoma~9K1.22×
12Wisconsin~10K1.16×
13Missouri~10K1.14×
14Arkansas~6K1.14×
15Idaho~4K1.14×
16Nebraska~4K1.13×
17New Hampshire~3K1.13×
18Maine~3K1.12×
19Ohio~20K1.10×
20Kansas~6K1.09×
21Michigan~20K1.08×
22Minnesota~10K1.07×
23Alabama~10K1.07×
24Mississippi~6K1.05×
25Arizona~10K1.04×
26Pennsylvania~20K1.03×
27Nevada~7K1.03×
28Louisiana~8K0.97×
29Colorado~10K0.93×
30Alaska~1K0.92×
31Illinois~20K0.91×
32Utah~5K0.90×
33Oregon~7K0.89×
34North Carolina~20K0.88×
35South Carolina~9K0.88×
36Connecticut~6K0.87×
37Texas~50K0.85×
38Rhode Island~2K0.81×
39Washington~10K0.79×
40Georgia~20K0.74×
41Delaware~1K0.74×
42Florida~30K0.71×
43Massachusetts~9K0.71×
44Virginia~10K0.69×
45California~50K0.67×
46New Jersey~10K0.65×
47Maryland~7K0.62×
48New York~20K0.59×
49Hawaii~2K0.59×
50Washington, District of Columbia~1K0.52×
Fig. 06

Affinity by region

Affinity by region — Mick Mars, United States
0.52×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mick Mars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mick Mars audience
#·InterestCategoryAffinity×
01Iron MaidenMusic & Radio15.44×
02AC/DCMusic & Radio13.87×
03AerosmithMusic & Radio12.46×
04RammsteinMusic & Radio12.46×
05Bon JoviMusic & Radio10.13×
06EvanescenceMusic & Radio8.34×
07Led ZeppelinMusic & Radio7.21×
08Phil CollinsMusic & Radio6.04×
09Nu metalMusic & Radio5.60×
10MetallicaMusic & Radio5.57×
11StadiumSports4.53×
12Chopper (motorcycle)Cars & Mobility3.98×
13Britney SpearsMusic & Radio3.79×
14FanaticsFashion & Accessoires3.46×
15Vintage clothingFashion & Accessoires2.78×
16Discount TireShopping2.45×
17Hard rockMusic & Radio2.32×
18Online newspaperNews2.31×
19SupermanMovies & TV2.13×
20BatmanMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mick Mars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mick Mars audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
IndividualismJOY1.57×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mick Mars audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.47×
MindfulnessBALANCE0.50×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mick Mars have in United States?

Mick Mars has an estimated audience of 709,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mick Mars fans?

51.8% of Mick Mars fans are female, 48.2% are male, with an average age of 38.1 years.

03

Which brands do Mick Mars fans like most?

Mick Mars fans show strongest brand affinity for AC/DC (13.87×), Superman (2.13×), and Iron Maiden (15.44×) over the country average.

04

Where do Mick Mars fans live in United States?

Mick Mars fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mick Mars fans also like?

Beyond Mick Mars itself, the audience over-indexes on Superman (2.13×), Iron Maiden (15.44×), Britney Spears (3.79×), and Bon Jovi (10.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Guitarist audiences in United States

See Mick Mars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mick Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →