Mick Mars Audience in United States

Mick Mars logo

Mick Mars has an estimated audience of 659,133 people in United States. 51.8% are female, 48.2% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Winemaking, Bank account, Alaska, Collectable.

The average Mick Mars fan in United States is 38.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Winemaking, Bank account, with strongest over-indexing on Dog breed (2.55× the country average). Demographically, the Mick Mars audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Guitarist

Demographics of Mick Mars fans

Demographic split for Mick Mars audience in United States
MetricValue
Female51.8%
Male48.2%
Average age38.1
Estimated audience size659,133

Audience persona

The typical Mick Mars fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Mick Mars in United States
RegionReachAffinity
Texas51,0670.9×
California50,9380.7×
Florida33,5430.75×
Pennsylvania23,4261.06×
Ohio22,5101.11×
New York22,1130.6×
Illinois21,2010.97×
Michigan19,1771.11×
North Carolina18,1110.91×
Tennessee16,8321.27×
Indiana15,8151.31×
Georgia15,0180.74×
Arizona14,8611.1×
Wisconsin12,1451.22×
Missouri12,1331.14×
Kentucky11,8601.44×
Virginia11,2470.7×
New Jersey11,0990.66×
Washington10,7300.81×
Minnesota10,7111.13×
Alabama10,0011.09×
Colorado9,7780.94×
Oklahoma9,3981.28×
Massachusetts8,8320.68×
South Carolina8,5560.86×
Louisiana8,3010.98×
Iowa8,1411.5×
Maryland6,8650.61×
Oregon6,5530.87×
Arkansas6,1981.14×
Nevada5,9770.94×
Kansas5,7011.1×
Connecticut5,6180.85×
Mississippi5,5771.03×
Utah5,1510.87×
New Mexico4,2371.28×
West Virginia4,2161.37×
Idaho3,7611.14×
Nebraska3,7281.13×
New Hampshire2,7371.05×
North Dakota2,4111.78×
Montana2,3991.31×
Maine2,3531×
South Dakota1,8901.24×
Rhode Island1,6100.77×
Hawaii1,3690.48×
Wyoming1,2351.26×
Delaware1,1660.64×
Vermont9240.8×
Washington, District of Columbia7160.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mick Mars audience
BrandAffinityCategory
Dog breed2.55×Pets & Animals
Winemaking8.2×Food & Beverages
Bank account3.37×Business & Career
Alaska2.28×Travel & Leisure
Collectable1.68×Kids & Family
Combat sport1.51×Sports
Paul Dano2.8×Movies & TV
Temple Grandin3.79×Literature
Hypertext2.88×Technology & Electronics
Ayrton Senna4.72×Sports
Acoustic music2.14×Music & Radio
Temple Grandin3.48×Literature
Notre Dame Fighting Irish football2.19×Sports
Google Wallet2.63×Technology & Electronics
Jack Skellington2.45×Movies & TV
Mike Conley, Jr.2.77×Sports
JTV (Indonesia)1.72×
Ulysses S. Grant1.96×Politics & Society
Julius Caesar (play)2×
Tuscany2.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mick Mars audience
TraitClusterScore
ExtroversionTHRILL1.87
Luxury OrientationPREMIUM1.58
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.56
DIY MentalityTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Mick Mars
CountryShare
United States53.7%
Canada7.3%
Mexico4.9%

See Mick Mars audiences in other countries

More Guitarist audiences in United States

Frequently asked questions

How many fans does Mick Mars have in United States?

Mick Mars has an estimated audience of 659,133 people in United States, concentrated in Texas and California.

What is the gender split and age of Mick Mars fans?

51.8% of Mick Mars fans are female, 48.2% are male, with an average age of 38.1 years.

Which brands do Mick Mars fans like most?

Mick Mars fans show strongest brand affinity for Dog breed (2.55×), Winemaking (8.2×), and Bank account (3.37×) over the country average.

Where do Mick Mars fans live in United States?

Mick Mars fans in United States are most concentrated in Texas (reach 51,067), California (reach 50,938), and Florida (reach 33,543). These three regions account for the largest share of the active audience.

What other brands do Mick Mars fans also like?

Beyond Mick Mars itself, the audience over-indexes on Winemaking (8.2×), Bank account (3.37×), Alaska (2.28×), and Collectable (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mick Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.