Mini-Me Audience in United States
Mini-Me has an estimated audience of 629,585 people in United States. 91.5% are female, 8.5% are male, average age 35.3. Top brand affinities: Saving, Cachorro, Necktie, Fox & Friends, WFTS-TV.
Top brand affinities include Saving, Cachorro, Necktie, with strongest over-indexing on Saving (2.5× the country average). Demographically, the Mini-Me audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mini-Me fans
| Metric | Value |
|---|---|
| Female | 91.5% |
| Male | 8.5% |
| Average age | 35.3 |
| Estimated audience size | 629,585 |
Audience persona
The typical Mini-Me fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.5× | Business & Career |
| Cachorro | 2.36× | Pets & Animals |
| Necktie | 1.76× | Fashion & Accessoires |
| Fox & Friends | 1.64× | Movies & TV |
| WFTS-TV | 1.76× | Movies & TV |
| English literature | 2× | Literature |
| Buenavista (Madrid) | 2.37× | Travel & Leisure |
| Shannon Leto | 4.46× | Movies & TV |
| Ural Mountains | 2.07× | Travel & Leisure |
| Mariel Hemingway | 1.56× | Fashion & Accessoires |
| E-box | 1.91× | Health |
| Brooklyn College | 1.75× | Business & Career |
| John Frusciante | 1.7× | Music & Radio |
| Divergent series | 1.54× | Movies & TV |
| JB | 1.76× | Music & Radio |
| Cadbury World | 1.56× | Travel & Leisure |
| Jorja Fox | 1.92× | Movies & TV |
| Gary Clark, Jr. | 1.57× | Music & Radio |
| Gemma Ward | 1.97× | Fashion & Accessoires |
| Lion of Judah | 1.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.39 |
| Creativity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.08 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 9.8% |
| Australia | 6.2% |
See Mini-Me audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mini-Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.