Mongrel Audience in United States

Mongrel logo

Mongrel has an estimated audience of 4,126,901 people in United States. 71.3% are female, 28.7% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Collectable, The Historian.

The average Mongrel fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mongrel audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Mongrel fans

Demographic split for Mongrel audience in United States
MetricValue
Female71.3%
Male28.7%
Average age44.6
Estimated audience size4,126,901

Audience persona

The typical Mongrel fan in United States is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mongrel in United States
RegionReachAffinity
California524,1591.15×
Texas371,0091.05×
Florida289,9561.04×
Virginia286,9702.85×
New York277,4791.2×
Pennsylvania138,3441×
Illinois134,1670.98×
Georgia133,1481.05×
North Carolina125,9511.01×
Ohio114,5930.9×
New Jersey105,4011×
Michigan103,5140.96×
Washington94,7241.14×
Massachusetts90,8431.12×
Arizona83,1920.99×
Tennessee80,4090.97×
Maryland79,2421.12×
Indiana70,4000.93×
Colorado65,6191.01×
Missouri62,3850.94×
Minnesota54,4450.92×
South Carolina53,8320.87×
Oregon53,1081.12×
Wisconsin52,6490.85×
Louisiana51,1990.96×
Alabama50,0060.87×
Kentucky49,8060.96×
Connecticut47,5101.15×
Oklahoma45,6781×
Nevada39,2440.98×
Utah32,2370.87×
Arkansas32,1760.95×
Iowa30,6890.9×
Mississippi29,0420.85×
Kansas28,5090.88×
Hawaii19,6911.11×
Idaho19,2140.93×
New Mexico18,3590.89×
Nebraska17,7880.86×
West Virginia17,4990.91×
Maine15,4491.05×
Washington, District of Columbia14,8861.2×
New Hampshire14,7590.91×
Rhode Island13,0460.99×
Montana9,2300.81×
Delaware8,6400.76×
Alaska8,3880.95×
North Dakota6,9120.82×
South Dakota6,6260.69×
Vermont6,2540.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mongrel audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Collectable1.76×Kids & Family
The Historian16.48×Literature
Whataburger1.52×Food & Beverages
Jingoism1.71×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Nebraska1.54×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mongrel audience
TraitClusterScore
Pet OwnershipJOY1.54
Community OrientationOPEN1.38
CreativityOPEN1.18
PatriotismCONSERVATISM1.16
IndividualismJOY1.13
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Mongrel
CountryShare
United States48.9%
United Kingdom9.3%
Brazil6.0%

See Mongrel audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mongrel have in United States?

Mongrel has an estimated audience of 4,126,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Mongrel fans?

71.3% of Mongrel fans are female, 28.7% are male, with an average age of 44.6 years.

Which brands do Mongrel fans like most?

Mongrel fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Mongrel fans live in United States?

Mongrel fans in United States are most concentrated in California (reach 524,159), Texas (reach 371,009), and Florida (reach 289,956). These three regions account for the largest share of the active audience.

What other brands do Mongrel fans also like?

Beyond Mongrel itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Collectable (1.76×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mongrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.